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Best Email Marketing Services

Best Email Marketing Services

By Daniel C.Daniel C. Verified by Sander D.Sander D. Last updated: November 22, 2024 (0)
Table of contents

With the prevalence of social media, it may seem like email marketing isn’t worth your effort anymore. That couldn’t be further from the truth. Email is still widely used, and it’s the most effective way to communicate directly with your customers. Unlike social media, where your organic posts may or may not be seen by your followers, you can be confident that your emails will reach your customers’ inboxes. This way, taking advantage of an excellent email marketing service can improve your marketing efforts substantially.

Best email marketing services of 2024

Editors' choice
GetResponse logo
Editor's rating:
(4.5)
User-friendly design
AI-powered tools
Detailed customer segmentation
Personalized marketing emails
Small businesses
Constant Contact logo
Editor's rating:
(4)
Comprehensive set of features
Advanced drag-and-drop builder
Thorough segmentation settings
Template list is constantly updated
All-around email marketing
AWeber logo
Editor's rating:
(5)
Lots of responsive templates
Available on desktop and mobile
Detailed segmentation and targeting options
Many stats available in reports

Other email marketing services

GetResponse
Editors' choice: GetResponse
Editor's rating:
Reviews
  • User-friendly design
  • AI-powered tools
  • Detailed customer segmentation
  • Personalized marketing emails
  • Website and landing page builder
  • Expensive
  • Limited templates
Starting price: $13.30/mo Visit GetResponse
Video overview
Offers
30% off GetResponse
Free email marketing software with GetResponse
30-day free trial of GetResponse paid plans
Constant Contact
Small businesses: Constant Contact
Editor's rating:
Reviews
  • Comprehensive set of features
  • Advanced drag-and-drop builder
  • Thorough segmentation settings
  • Template list is constantly updated
  • Straightforward interface
  • Basic landing page builder
  • A/B testing only allows different subject lines
  • Limited custom field categories
Starting price: $17/mo Visit Constant Contact
Screenshots
Offers
15% discount on all Constant Contact plans
Free 30-day trial with Constant Contact
30-day risk-free trial of all Constant Contact products
AWeber
All-around email marketing: AWeber
Editor's rating:
Reviews
  • Lots of responsive templates
  • Available on desktop and mobile
  • Detailed segmentation and targeting options
  • Many stats available in reports
  • Outstanding customer support
  • Lack of free version
  • Pricier plans
  • No money-back guarantee
Starting price: $16.17/mo Visit AWeber
Screenshots
Offers
Free use of AWeber for 3 months
Up to 35% savings on AWeber for students
Up to 15% discount on AWeber
30-day AWeber free trial

Free vs paid email marketing service providers

There’s no question that paying for an email marketing service will always get you a more complete solution – businesses need to make money, after all. However, this doesn’t mean that you won’t be able to get by with one of these companies’ limited free versions.

If you’re just starting out and building your contact list from scratch, a free email marketing service provider will probably suffice. Although there are always a few restrictions, free email marketing services usually include all the necessary tools to send newsletters manually, ways to segment your contacts, and access to their intuitive builders. Typically, the most significant restraint you’ll face is the maximum number of subscribers you can have or the number of monthly emails you can send. However, since you’re just starting out this won’t be a problem.

 

Of course, more advanced tools such as automation, A/B testing, or landing pages are usually only available with paid subscriptions. This way, if you manage the email marketing for a company with a decent number of clients or if you’re a blogger with a reasonable subscriber base, investing in a paid plan will be more worthwhile.

Most important email marketing features

All email marketing providers offer the most basic features like the ability to send bulk email messages, contact list management, newsletter templates, and a built-in newsletter builder. Therefore, when looking for an email marketing service, you should pay attention to more advanced tools that will help you create efficient and effective email campaigns.

One of the most important features is the ability to automate email series. In other words, a tool that allows you to set up all emails (including the time they should be sent) in advance. This allows you to make sure that your subscribers receive all the essential information at the right moment.

 

Whether your clients create an account on your website or you run an ecommerce store, it’s essential that you get a tool that allows you to set up transactional emails. These are automatic messages that are sent when a specific condition is met, such as asking for a password reset or ordering an item.

Other vital features you should consider include responsive layouts (people now check their email on their phone more than ever), CAN-SPAM and GDPR compliance, dedicated IP addresses, and good deliverability rate.

How effective is email marketing today?

The email marketing industry is far from going bankrupt, as it’s still one of the most effective ways to communicate with your subscribers. Over 90% of web users have an email account, and 99% of them check their email daily. This means that having them receiving your insightful content and special promotions can be a gold mine.

Of course, running effective email campaigns highly depends on how you plan and execute them. If you don’t follow the industry’s suggested guidelines, you may find your emails going straight to your contacts’ spam box – killing all your marketing efforts. So, make sure you create relevant content that will have your subscribers opening your email and, most importantly, visiting your website.

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