With the prevalence of social media, it may seem like email marketing isn’t worth your effort anymore. That couldn’t be further from the truth. Email is still widely used, and it’s the most effective way to communicate directly with your customers. Unlike social media, where your organic posts may or may not be seen by your followers, you can be confident that your emails will reach your customers’ inboxes. This way, taking advantage of an excellent email marketing service can improve your marketing efforts substantially.
The first email was sent back in the 1970s, and the technology hasn’t stopped evolving since. Veteran platforms like GetResponse are prime examples of how email marketing has transformed over the years.
In addition to its regular email automation features, GetResponse is also a pioneer in implementing AI-powered marketing tools to streamline customer workflows more effectively.
With its numerous design templates and emails that automatically target audience segments, tailoring emails to your customers has never been more straightforward. If that wasn’t enough, GetResponse also offers a handy website and landing page builder to enhance customer conversion further.
Although GetResponse is a pricey email marketing solution, its free plan lets you use the most essential tools without paying. Testing everything the platform has to offer is also possible, considering every paid plan starts with a 30-day free trial. Additionally, monthly prices are significantly reduced if you sign up for more extended periods, such as two years.
Constant communication with your customers is key to growing your business. Not only can you inform your customers about the latest deals, but you can also build strong relationships by providing insightful content. So, what better name for an email marketing service than Constant Contact? This platform provides all the necessary tools to create engaging newsletters, social media posts, and sign-up forms. But there’s more to Constant Contact than what meets the eye. Although the company markets itself as an email marketing service, it provides so many features that you can see it as an all-in-one platform. Constant Contact offers unique tools such as managing events by integrating with Eventbrite and an intuitive drag-and-drop website builder. While the lowest price you can find on the website is $20 per month, you can save 15% by prepaying for one year through your account settings. What’s more, Constant Contact provides a 30-day free trial to test all features included in the Email plan.
Originally an alternative to the expensive email software of the early 2000s, Mailchimp initially sought to provide small business owners with a simple yet effective email marketing tool. Today, Mailchimp has transformed into a comprehensive all-in-one marketing platform.
As the company continues to grow, it maintains its focus on small to medium-sized businesses. It offers a limited free plan for beginner email marketers with under 500 subscribers. Plus, users can test out the software’s full suite of features by taking advantage of its 14-day free trial.
Zoho Campaigns is an all-in-one email marketing platform that makes it easy for businesses to create, manage, and optimize their email campaigns. From small business owners just starting out or seasoned marketers looking for advanced features, Zoho Campaigns offers a range of tools to meet different needs.
Pricing starts at the highly competitive $3 per month, billed annually, with a free version also available. Paid plans come with discounts of up to 25% with yearly billing cycles. A 14-day free trial and 30-day money-back guarantee can help users test out the full capacity of the software before committing.
Long gone are the days of cold calling and other invasive, noneffective business techniques that were not enjoyable for anyone involved. Marketing practices and strategies have evolved, and the new name of the game is efficiency, which means delivering the right content to the right people at the right moment. In order to achieve this, every marketing and sales team needs a good email marketing solution as its sidekick. Having been in business for more than 20 years, AWeber was one of the first to see the huge opportunity in the email industry. With loads of premade and customizable templates, split testing capabilities, automated workflow setup, and integrations with various third-party platforms, AWeber has all of the standard features you’d hope to see, but its wow factor is boosted by its award-winning support. Pricing depends on your billing cycle and how many contacts you have in your database, starting at as low as $16 per month for up to 500 subscribers. A free 30-day trial is available too, so curious users can give it a try with nothing to lose.
There’s no question that paying for an email marketing service will always get you a more complete solution – businesses need to make money, after all. However, this doesn’t mean that you won’t be able to get by with one of these companies’ limited free versions.
If you’re just starting out and building your contact list from scratch, a free email marketing service provider will probably suffice. Although there are always a few restrictions, free email marketing services usually include all the necessary tools to send newsletters manually, ways to segment your contacts, and access to their intuitive builders. Typically, the most significant restraint you’ll face is the maximum number of subscribers you can have or the number of monthly emails you can send. However, since you’re just starting out this won’t be a problem.
Of course, more advanced tools such as automation, A/B testing, or landing pages are usually only available with paid subscriptions. This way, if you manage the email marketing for a company with a decent number of clients or if you’re a blogger with a reasonable subscriber base, investing in a paid plan will be more worthwhile.
All email marketing providers offer the most basic features like the ability to send bulk email messages, contact list management, newsletter templates, and a built-in newsletter builder. Therefore, when looking for an email marketing service, you should pay attention to more advanced tools that will help you create efficient and effective email campaigns.
One of the most important features is the ability to automate email series. In other words, a tool that allows you to set up all emails (including the time they should be sent) in advance. This allows you to make sure that your subscribers receive all the essential information at the right moment.
Whether your clients create an account on your website or you run an ecommerce store, it’s essential that you get a tool that allows you to set up transactional emails. These are automatic messages that are sent when a specific condition is met, such as asking for a password reset or ordering an item.
Other vital features you should consider include responsive layouts (people now check their email on their phone more than ever), CAN-SPAM and GDPR compliance, dedicated IP addresses, and good deliverability rate.
The email marketing industry is far from going bankrupt, as it’s still one of the most effective ways to communicate with your subscribers. Over 90% of web users have an email account, and 99% of them check their email daily. This means that having them receiving your insightful content and special promotions can be a gold mine.
Of course, running effective email campaigns highly depends on how you plan and execute them. If you don’t follow the industry’s suggested guidelines, you may find your emails going straight to your contacts’ spam box – killing all your marketing efforts. So, make sure you create relevant content that will have your subscribers opening your email and, most importantly, visiting your website.
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