AWeber Reviews

How deeply you choose to go with AWeber’s capabilities is up to you. It can be used to perform the most basic of tasks that all businesses should be doing, like generating sign-up forms and sending regular newsletters. Utilizing the deeper functionalities is really what will make a difference in your business’ performance however, such as the option to dive into the analytical reports AWeber produces, experiment with customer segmentation and A/B testing, and create automated email sequences based on subscriber behavior.

The overall interface is also very sleek and user-friendly, making it easy to navigate through the different menus and options. The software is best used on desktop, but three apps – each with their own unique functionality – are available for both iOS and Android. AWeber Stats highlights analytics about your users and campaigns, Atom App lets you add users to any of your subscriber lists, and Curate is a tool for building newsletters. While it’s nice to have the option to use a smartphone app to take care of some tasks, it would be much more convenient and preferable if these three apps were consolidated into one.

Similarly to the design of the backend, AWeber’s default templates feature a modern aesthetic with polished designs, all of which can be customized to your liking. The drag and drop email builder is easy to use and has templates for just about any type of message or theme – over 700 to be exact. As we’ve said, users can customize existing templates and even create new ones from scratch using HTML. Additionally, AWeber’s team is available to design custom looks or features – particularly useful if you want a reusable template to match your company’s branding, for example.

All available templates are responsively designed, which is crucial since emails are opened on a wide range of device types these days. When previewing your templates, you can even select between desktop and mobile to see exactly how your emails will look across different devices.

What’s important in any marketing strategy is delivering relevant content to potential leads and customers. AWeber allows you to do this in two ways, the first being with subscriber segmentation. Segments can be made based on demographic factors such as location or gender, but also on activity, such as purchases, email clicks, or website visits. Additionally, AWeber offers the option to add custom ‘tags’ to subscribers so you can manage your list based on hand-picked criteria relevant to you and your email marketing goals. Being able to split up and categorize subscribers and then send them emails that actually pertain to them is what makes the difference between an effective email marketing strategy and a spammy one.

Once these categories are created, AWeber lets you take it a step further with split testing, empowering you to experiment and discover which content and copy works best by allowing you to send up to three versions of the same message – more than some of its competitors.

Finally, the comprehensive, analytical reports will reveal all of the results at the end. These reports are quite detailed compared those offered by other services, providing stats that go far beyond the basic click-through and open rates. With AWeber you’ll have access to data such as the history of an individual’s interactions with emails, sign-up methods and verification times, and much more.

An email marketing service is nothing without its third-party connectors. AWeber can be integrated with over 1,000 services, like analytics tools, landing page builders, ecommerce platforms, social media, webinar platforms, and more. For each third-party integration available, there are step-by-step instructions in AWeber’s community forum that guide you through the configuration process.

Additionally, customers are welcome to get in touch with the support team regarding custom requests if they need an integration that isn’t already available. There’s also a separate website fully dedicated to developers who want to build additional integrations, where they can find code documentation and support.

As mentioned, AWeber‘s pricing is all about how many subscribers you have. There are five plans available with different ranges of subscriber quantity, all of them providing equal access to all features. No matter which plan you choose, you’ll always be free to send unlimited emails, which isn’t usually the case with this type of service.

You have the option to sign up for a monthly, quarterly, or yearly plan, with a decreasing monthly cost the longer the plan is. On the monthly billing cycle, the cheapest plan is $19 and allows for up to 500 subscribers. The rest of the options are $29 for 501-2,500 subscribers, $49 for 2,501-5,000, $69 for 5,001-10,000, and $149 per month for up to 25,000. For needs beyond that, AWeber will give you a custom quote. However, when you opt for a quarterly or annual billing cycle, your monthly costs decrease no matter which plan you’re on, saving you 14% and 14.9% on your first quarter and first year, respectively. Overall the pricing seems fair, but there is comparable software available on the market for less.

Unlike many of its competitors, AWeber doesn’t offer a free limited version of its product. However, there is a free 30-day trial that allows you to test all of AWeber’s features – definitely a no-brainer for anyone who’s on the fence.

AWeber stands out for its award-winning customer service and is perhaps the chosen platform of many for this aspect. The support team can be reached via email, phone, or a live chat, and is available 24/7, which is not something that can be said about the majority of its competitors. When we contacted customer service via the live chat, our representative was extremely quick, competent, and friendly, making for a very professional and pleasant experience overall.

AWeber is also very active on social media, interacting with followers and sharing useful content with email marketing tips across their Facebook, Instagram, Twitter, and YouTube platforms.

On its website, users will find a thorough online knowledge base providing extensive information on its product and features, including step-by-step guides, video tutorials, screenshots, and tips to assist you with all subjects. There’s also the company blog that offers more marketing-related insights and tools. Whether you’re completely new to the email marketing world or a veteran trying to explore options on a deeper level, everyone could use a hand once in a while, so it’s nice to know that AWeber can be relied on for this.

Its customization options allow users to get exactly what they need out of the tool, and with its high-quality, thorough support service, everyone is taken care of at all times.