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Zoho Campaigns Reviews

Zoho Campaigns Reviews

By Micaela A. Micaela A. Verified by Saskia H. Saskia H. Last updated: March 14, 2025User reviews (0)
Overall
4/5
(4)
Features
(4.5)
Price
(3.5)
Customer service
Pros
  • User-friendly drag-and-drop editor
  • Strong ecommerce and SMS integration
  • Advanced automation and segmentation
  • Extensive email templates
  • Free plan
Cons
  • Limited support
  • Some design elements challenging to edit
Table of contents

Zoho Campaigns is an all-in-one email marketing platform that makes it easy for businesses to create, manage, and optimize their email campaigns. From small business owners just starting out or seasoned marketers looking for advanced features, Zoho Campaigns offers a range of tools to meet different needs.

Pricing starts at the highly competitive $3 per month, billed annually, with a free version also available. Paid plans come with discounts of up to 25% with yearly billing cycles. A 14-day free trial and 30-day money-back guarantee can help users test out the full capacity of the software before committing.

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Features

Features
# subscribers500,000
# emailsUnlimited
Newsletter creation
Sign-up forms
Show all

Zoho Campaigns is a powerful email marketing platform that makes it easy for businesses to manage campaigns, engage audiences, and track performance. With a clean and intuitive interface, the software ensures users can effortlessly navigate between its many features, from creating newsletters to setting up automation workflows. However, what truly sets this provider apart are its tools that go far beyond just basic email marketing.

With a handy ecommerce integration, Zoho Campaigns allows businesses to link their email campaigns with online stores, automating sales-driven emails, sending abandoned cart reminders, and following up with customers after a purchase. These personalized interactions make your company stand out from the competition, driving conversions and keeping customers engaged.

Zoho Campaigns' SMS marketing is also a great addition to the platform, allowing an extra communication channel beyond email. Businesses can create SMS campaigns and send text messages alongside email campaigns, ensuring important updates, promotions, and reminders reach their audience in real time.

Zoho Campaigns also delivers an advanced level of automation. Beyond simple autoresponders, the platform enables users to build drag-and-drop workflows that trigger emails based on customer actions, like signups, purchases, or engagement with previous campaigns.

Although only available for higher-tier plans, features like sending emails based on the recipient‘s time zone and optimal opentime delivery guarantee that emails land in inboxes at the perfect moment. Combined with dynamic content that customizes emails based on recipient behavior, this provider makes personalization easy and effective.

Templates and design

Templates and design
# templates240+
HTML
Custom services

Zoho Campaigns' user-friendly platform makes it easy to craft visually attractive emails. With an extensive library of over 240 templates, users can select from categories such as Business, Welcome, Thank You, New Year, Seasons, and Birthday. These templates are responsive, ensuring that emails always display beautifully across a variety of devices.

The intuitive drag-and-drop editor makes creating or customizing an email straightforward. Users can easily add or remove elements like images, text blocks, buttons, tables, and spacers, allowing for quick and efficient email design.

The platform also supports linking to websites, email addresses, files, and phone numbers directly within the email body, enhancing interactivity. While we encountered some challenges when editing items like buttons, we found that the ability to add and delete elements offered design flexibility.

For those seeking a more tailored approach, Zoho Campaigns allows the creation of designs from scratch. Users can start with a basic layout or import their own HTML designs, providing full control over the email’s appearance and functionality.

Additionally, the platform offers advanced personalization features, including merge tags and dynamic content, enabling emails to adapt based on recipient data and preferences.

Segmenting and testing

Segmenting and testing
Subscriber segmentation
A/B testing
# test email versions2
Subscriber targeting
Show all

Zoho Campaigns has advanced contact management, allowing users to segment their audience based on behavior, demographics, and engagement levels for more targeted messaging.

The platform’s A/B testing stands out as a valuable tool for optimizing campaign performance, allowing marketers to experiment with different variables – such as subject lines, sender names, or email content – by creating two versions of an email. By analyzing recipient engagement metrics like open and click-through rates, users can identify which version resonates best with their audience and refine future communications.

Additionally, we found Zoho Campaigns' topic management tool to be a handy feature that empowers subscribers to tailor their email preferences, ensuring they only receive content that aligns with their interests. By allowing contacts to select and modify topics, this tool ensures they remain engaged with relevant information, reducing the likelihood of unsubscribes.

Ensuring that emails reach their intended recipients is crucial, and Zoho Campaigns addresses this through its email deliverability infrastructure. The platform employs advanced authentication protocols like SPF, DKIM, and DMARC to verify sender legitimacy, reducing the chances of emails being marked as spam. Additionally, an anti-spam engine scans content and URLs for potential issues, safeguarding both the sender’s reputation and the campaign’s success.

Reporting and analytics

Zoho Campaigns shows it values analytic tools by providing comprehensive reports to help users understand and enhance their email marketing performance. With real-time insights, monitoring open and click rates, bounce statistics, and social media engagement is easy.

Geographic reports are also available to share valuable data on where the user’s audience is located. Plus, the platform’s integration with Zoho Analytics and Google Analytics allows for deeper data analysis, facilitating the creation of detailed reports and dashboards to track key metrics.

Send time optimization is also a handy tool. The platform recognizes that engagement can vary depending on when an email is received, analyzing the open times from previous campaigns to determine each recipient’s optimal engagement window. Subsequent emails are then scheduled to arrive during these personalized time frames, increasing the likelihood of interaction.

Integrations

Integrations
# integrations54
Standard integrations
Custom integrations

Zoho Campaigns has a wide array of integrations available to streamline different workflows. It seamlessly integrates with Zoho CRM, facilitating the synchronization of leads and contacts between the two platforms.

Zoho Campaigns integrations

Beyond Zoho CRM, Zoho Campaigns supports ecommerce platforms, survey tools, webinar services, and even SMS marketing solutions, allowing users to manage their email marketing campaigns and mailing lists from a centralized location.

Additionally, Zoho includes a developer API for businesses with unique integration needs, allowing them to build custom integrations for specific requirements.

Platform support

Web app
Mobile optimized
macOS
Linux
Android
Windows
iOS

Pricing

Pricing
Lowest price $3/mo
Free trial 14 days
Money-back guarantee 30 Day(s)
Free version

Zoho Campaigns follows the standard industry pricing model that increases with the number of contacts users choose. This means that as businesses grow and audiences expand, the cost of the service increases accordingly. Compared to other email marketing platforms, Zoho Campaigns has highly competitive pricing, with the Standard plans starting at just $3 per month, billed annually.

For businesses looking for more advanced tools, the Professional plan starts at $4.5 per month, billed annually. It unlocks powerful features like advanced segmentation, contact scoring, ecommerce automation, and send by recipient time zone. Opting for an annual subscription can also get users a discount of up to 25% off monthly rates.

Free
$0
Free forever
500 contacts
6,000 emails/mo
5 seats
Limited templates
-
-
-
Standard
$3/mo
Billed monthly
500 contacts
Unlimited emails
10 seats
Full template set
Basic segmentation
Basic drag-and-drop workflows
-
Professional
$4.5/mo
Billed monthly
500 contacts
Unlimited emails
10 seats
Full template set
Advanced segmentation
Advanced drag-and-drop workflows
Contact scoring and tags

Those looking to test the waters will be happy to know that Zoho Campaigns provides a free forever version, which permits users to manage up to 2,000 contacts and send up to 6,000 emails per month. It supports up to five users, making it a solid option for small teams or those just starting their email marketing journey.

It’s also possible to take advantage of a 14-day free trial to explore the platform’s full potential. Plus, the 30-day money-back guarantee ensures the platform can be tested without risk.

Accepted payment methods

Visa
Mastercard
American Express
Discover
PayPal
Wire Transfer
Check
Crypto

Customer service

Customer support
24/7
Live chat
Email
Phone
Show all

Zoho Campaigns is committed to providing comprehensive customer support to all users. The platform offers a wealth of information through its website, including a detailed user guide that covers topics such as sending campaigns, managing subscribers, and analyzing reports. For quick answers, its FAQs address common inquiries, while tutorials and video guides provide step-by-step assistance.

For personalized support, Zoho Campaigns' support team can only be contacted via email. While this doesn’t guarantee immediate help, we did have a positive experience during testing, getting a response in under two hours. However, other users have shared experiences of support taking a little longer.

Zoho Campaigns also maintains an active presence on its blog and social media, providing updates through Facebook, Instagram, X, and LinkedIn.

Bottom line

Zoho Campaigns is a comprehensive and versatile email marketing platform that goes beyond simple email campaigns, offering advanced features like ecommerce integration, SMS marketing, and sophisticated automation tools.

With an intuitive interface and a wide selection of templates, users can easily create attractive, responsive emails. The ability to segment audiences, run A/B test campaigns, and manage subscriber preferences ensures that messages reach the right people at the right time, driving engagement and conversions.

Zoho Campaigns has powerful reporting and analytics tools, helping businesses track key metrics and optimize their campaigns. Plus, the platform’s seamless integrations with third-party apps make it easy to streamline workflows and enhance the overall marketing process.

In the end, whether users are just starting out or are already established on their marketing journey, Zoho Campaigns has the features, flexibility, and support to help them achieve their goals.

Zoho Campaigns FAQ

What is a Zoho campaign?
What is the difference between Zoho CRM and Zoho Campaigns?
Is Zoho Campaigns free?

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