GetResponse Reviews

GetResponse is home to a clean dashboard despite being brimming with tools. The platform lets you set up an incredibly high number of marketing emails. For example, creating newsletters and autoresponders takes minimal effort.

Getting started with marketing email creation is simple with the software. For instance, GetResponse offers an intuitive email creator with pre-designed sections and content blocks. When it comes to customizing emails, it’s possible to add buttons and videos too. What’s more, you can preview your email in mobile format before you click ‘Send’.

The software even maximizes automation tools by implementing AI, so repetitive tasks are no longer your concern. This includes emails, newsletters, and GetResponse’s scheduler that analyzes when customers check your messages and sends out emails accordingly.

AI automation also lets you create personalized newsletters, as GetResponse creates marketing emails from scratch. In fact, the software’s GPT-powered email generator effortlessly writes keyword-based marketing content after carrying out fast yet thorough industry research. All you have to do is define an email’s goal, choose a tone and design, and GetResponse does the rest.

GetResponse‘s designs target all kinds of audiences. While emails created from scratch look great as they are, the platform’s pre-designed templates for business, sales, education, and more, make using the platform even better.

Despite the number of templates being barely more than 100, they’re all mobile-optimized for a smoother customer experience. In fact, GetResponse also lets you set up customized template libraries, which is handy when reaching various audiences.

The software also goes beyond marketing emails. For example, its drag-and-drop website builder offers ready-made sections to upgrade your pages’ overall design as quickly as possible.

Additionally, GetResponse’s performance analysis monitors customer behavior and provides hints for improving your website. Meanwhile, a separate landing page designer with over 200 mobile-responsive templates lets you impress first-time visitors.

Storing customer details in CSV files is a thing of the past with GetResponse. The platform’s intuitive email list builder lets you import contact information from various file formats other than CSV, including TXT and XLS. Another option is to manually copy and paste all contact information, although this makes the process longer.

When categorizing customers, GetResponse offers so many segmenting options that it can become overwhelming. More common segments are based on demographics and clients’ interests. At the same time, it’s also possible to create customer lists based on their current stage of the sales funnel.

Once your client base is segmented, the platform’s AI-powered personalization tool can start doing its magic. In addition to dynamically updating segments, the software can automatically tweak emails according to customer data. In other words, the platform lets you target specific groups.

To test out which marketing strategy works best, GetResponse offers A/B testing. In addition to the basics, like creating several versions of the same email and various CTAs, this tool lets you test subject lines and make minor tweaks based on open rates.

Finally, GetResponse offers detailed analytics to let you know how your marketing campaign performs. Emails are tracked in real time, but you also get weekly and monthly subscription reports, not to mention up-to-date insights on clicks, opens, unsubscribes, bounces, and more.

If GetResponse is the head of your marketing campaign, then its wide selection of third-party integrations are its body parts. Among the platform’s 150 native integrations, finding just what you need is a walk in the park.

Most importantly, GetResponse seamlessly integrates with numerous CRM platforms, including Salesforce and Zoho CRM, letting you segment customers even more thoroughly. Further options include bringing your finances to the platform with sales software like Stripe and keeping up with the team through productivity programs like Slack.

It’s also possible to use GetResponse as an add-on for WordPress-based websites so you can track visits and customer conversions without opening your email marketing account. Lastly, integrating Zapier lets you use several additional third-party apps.

GetResponse‘s pricing structure is quite complex, and the platform is relatively expensive. Unfortunately, the company offers no refunds either. On the flip side, businesses of all sizes can find the right subscription for their needs. Plus, every plan can be tried out free of charge for 30 days.

Those needing only a handful of online marketing tools like email automation and basic customer segmentation can also choose GetResponse’s free subscription. A great benefit of the platform’s free plan is that the website builder is also included.

Those looking for limitless marketing emails and the platform’s scheduling tools must choose GetResponse’s paid plans. Considering the huge price gaps between plans, it depends on your business needs whether sales funnels and ecommerce integrations are essential.

An enterprise plan called GetResponse MAX that supports up to 500 users is also available, and it’s the only subscription with SMS marketing included. Finally, those looking for reduced prices may opt for a longer subscription. For example, signing up for a 2-year plan lowers the overall price by up to 30%.

Additional support includes numerous getting started and how-to guides, which cover topics like implementing AI technology into email marketing. Furthermore, the company offers live and on-demand webinars to guide you through certain aspects of the software.

Finally, GetResponse has a frequently updated blog, which contains simple overviews of the platform, email marketing software comparisons, and more general marketing tips.

GetResponse is also intuitive with its drag-and-drop editor and various email and website templates. Although the number of templates isn’t too high, they’re all mobile-optimized and undoubtedly speed up the creation process.

The only significant disadvantage of GetResponse is its price. However, a 2-year subscription reduces the fees by up to 30%, and the platform’s paid plans can be tested for 30 days free of charge. There’s also a free subscription if advanced marketing tools like an email scheduler aren’t essential for your business.