Webinar software is a popular trend that is here to stay. It provides hosts with the necessary tools to run engaging events over the internet, which generates long-lasting relationships with customers and also generates high-quality leads. Webinar platforms are the perfect way to raise your brand’s awareness, build trust among your audience, and increase the company’s authority – all necessary for a business to thrive. Depending on the organization’s objectives, webinars can have up to thousands of attendees or just a few dozen, making it a flexible platform that fits with any company’s marketing strategy.
Nowadays, we’re used to having everything at our fingertips, and webinars are no different, which is why services like EverWebinar exist. Created in California back in 2015 as a companion to WebinarJam, EverWebinar is a browser-based, on-demand webinar service that allows you to host and promote your webinars. However, it’s not just about showcasing recorded events. Cleverly, EverWebinar is able to recreate the feel of a live webinar – even creating a mimicked live chat, polls, and simulated attendance. On top of that, it allows you to know whether your webinars are performing as effectively as possible by offering split-testing and in-depth reporting. EverWebinar’s prices start at $36.41 per month, and all subscriptions are covered by a 30-day money-back guarantee. Plus, you can try out a 14-day trial of the service first for just $1.
Demio was created by two marketers who were running webinars every single week. Since they were facing difficulties most of the time, they decided there had to be a better way to speak with their audience and came up with new web conferencing software that’s highly focused on user-friendliness. The result was a product that makes running webinars a piece of cake, as proclaimed by its users. Of course, usability is not enough to make an excellent product. That’s why Demio doesn’t shy away from having a thorough list of features and excellent customer support. There isn’t a free version of the service, but interested users can test the software through the 14-day free trial and the 30-day money-back guarantee.
Most webinar software comes with clunky downloadable programs that require mastering to get the most out of them, but wouldn’t it be much easier to do everything from your browser? That’s exactly what the French company Livestorm has created. Since 2016, the service has pioneered an entirely browser-based webinar platform, while still maintaining all the important features you usually find in advanced webinar software. What’s more, Livestorm has an intuitive, easy-to-use interface and provides a wealth of customization options. Livestorm offers users a totally free version of the software, albeit with some limitations on the number of attendees and maximum webinar duration. However, prices for the full package are more than reasonable, making Livestorm a really interesting addition to the webinar market.
RingCentral is a powerhouse communication solution with a highly praised virtual phone system and excellent web conferencing software. Launched in 2022, RingCentral Webinar came to push this company’s portfolio even further.
The webinar platform already stands as a beacon of convenience in the ever-evolving digital communication landscape and has continuously redefined how businesses and individuals connect, communicate, and collaborate.
At its core, RingCentral Webinar is a dynamic and comprehensive platform designed to host webinars seamlessly. It offers a broad spectrum of functionalities, from backstage sessions to engaging polls and Q&A, all while promoting accessibility from everywhere.
The platform’s price increases according to the number of attendees supported, with prices starting at $30 per host per month. However, there’s no need to fear the commitment, as a 30-day free trial is available for anyone to test out the platform completely risk free.
You’ll never find the perfect webinar software for your company if you don’t have a clear idea of why you’re running webinars. Are you looking for a way to educate your customers, or do you wish to run paid seminars over the internet? How many participants are going to attend your webinars? Answering these types of questions is essential for saving precious time in the next step.
When you’ve come up with your guidelines, do some research by reading some top lists to get an overview of the most popular providers. Then go into more detail by reading comprehensive reviews and comparisons.
Most webinar software providers offer time-limited free trials that you can take advantage of to see if the platform works as well as it looked on paper.
While essential webinar features will change depending on your goals, there are some core functions that you should always look for.
It’s easy to understand why the number of attendees is the first feature on our list. Webinar software providers support different numbers of attendees, and it’s essential to opt for one that offers the required amount for your objectives. Depending on your needs, it can be as low as only 20 participants or as high as 5,000.
Regardless of the webinar’s room size, there’s one thing you’re always going to need: ways to engage your attendees. These can be as simple as having the ability to share your screen, distribute handouts, and scribble your ideas onto a whiteboard. Or they can be even more interactive, like offering polls, Q&As, and a live chat. Fortunately, most webinar software companies provide these features, so you won’t have to look far to find them.
To be honest, it’s most likely that you’d be running your webinar from your work desk. However, that’s not true of your attendees: everyone has a busy life, so using a webinar platform that enables participants to join on-the-go through a mobile app or a mobile-optimized platform is a must.
Having a webinar platform that integrates with other services saves a massive amount of time. Workflow improvement by sending webinar invitations via email or sharing sessions automatically on social media, and information flow improvement by integrating with CRM platforms, are just a few ways to push your work to the next level.
Customers are becoming more demanding of how companies market their services. It was never viable to create a product and expect it to sell without raising its profile. However, spamming social media or running a bunch of TV commercials and online ads is no longer enough. Customers are looking for a connection with the company where they spend their hard-earned money, and webinars are the perfect tool to create such a relationship.
Content creation is a hot topic right now, and webinars provide the tools to come up with a video library showcasing your product. Not only can you record the event to upload onto YouTube at a later date, but it’s also possible to share the webinars on your social media outlets. Furthermore, webinars are known to drive participants’ engagement, which generates high-quality leads. In essence, a customer is more likely to click on a call to action leading to a purchase after they feel they were part of something. This means you’ll also be able to create long-lasting relationships with your customers more efficiently compared to the traditional ways of marketing. Without a doubt, webinars are an excellent way to improve customer relations and increase sales, making them an essential asset to any organization’s marketing strategy.
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