Webinar software is a popular trend that is here to stay. It provides hosts with the necessary tools to run engaging events over the internet, which generates long-lasting relationships with customers and also generates high-quality leads. Webinar platforms are the perfect way to raise your brand’s awareness, build trust among your audience, and increase the company’s authority – all necessary for a business to thrive. Depending on the organization’s objectives, webinars can have up to thousands of attendees or just a few dozen, making it a flexible platform that fits with any company’s marketing strategy.
Main webinar software features to look for
While essential webinar features will change depending on your goals, there are some core functions that you should always look for.
Maximum number of attendees
It’s easy to understand why the number of attendees is the first feature on our list. Webinar software providers support different numbers of attendees, and it’s essential to opt for one that offers the required amount for your objectives. Depending on your needs, it can be as low as only 20 participants or as high as 5,000.
Features focused on engagement
Regardless of the webinar’s room size, there’s one thing you’re always going to need: ways to engage your attendees. These can be as simple as having the ability to share your screen, distribute handouts, and scribble your ideas onto a whiteboard. Or they can be even more interactive, like offering polls, Q&As, and a live chat. Fortunately, most webinar software companies provide these features, so you won’t have to look far to find them.
Mobile support
To be honest, it’s most likely that you’d be running your webinar from your work desk. However, that’s not true of your attendees: everyone has a busy life, so using a webinar platform that enables participants to join on-the-go through a mobile app or a mobile-optimized platform is a must.
Third-party integrations
Having a webinar platform that integrates with other services saves a massive amount of time. Workflow improvement by sending webinar invitations via email or sharing sessions automatically on social media, and information flow improvement by integrating with CRM platforms, are just a few ways to push your work to the next level.
Webinars as a marketing strategy
Customers are becoming more demanding of how companies market their services. It was never viable to create a product and expect it to sell without raising its profile. However, spamming social media or running a bunch of TV commercials and online ads is no longer enough. Customers are looking for a connection with the company where they spend their hard-earned money, and webinars are the perfect tool to create such a relationship.
Content creation is a hot topic right now, and webinars provide the tools to come up with a video library showcasing your product. Not only can you record the event to upload onto YouTube at a later date, but it’s also possible to share the webinars on your social media outlets. Furthermore, webinars are known to drive participants’ engagement, which generates high-quality leads. In essence, a customer is more likely to click on a call to action leading to a purchase after they feel they were part of something. This means you’ll also be able to create long-lasting relationships with your customers more efficiently compared to the traditional ways of marketing. Without a doubt, webinars are an excellent way to improve customer relations and increase sales, making them an essential asset to any organization’s marketing strategy.
Daniel C.
Inês P.
