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Woodpecker Reviews

Woodpecker Reviews

By Micaela A.Micaela A. Verified by Mary P.Mary P. Last updated: July 14, 2024User Reviews (0)
Overall
4/5
(4)
Features
(4)
Price
(3.5)
Customer Service
Pros
  • Platform personalization
  • Intuitive campaign path builder
  • Visually appealing analytics
  • Spam check
  • Warm-up and recovery
Cons
  • Paid integrations
  • Only available in English
  • No 24/7 customer support
Table of contents

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Woodpecker is a comprehensive email marketing solution built for businesses of all sizes. With its suite of powerful features and intuitive interface, the platform empowers teams to create, automate, and optimize email campaigns with ease.

From personalized messaging to detailed analytics, Woodpecker helps businesses reach their audience effectively and drive results. Prices start at $25 per month, and customers can get a discount of up to 16% when opting for yearly plans. Taking the platform for a spin and checking out its potential is also possible with the company’s 7-day free trial.

16% off Woodpecker
Subscribe to Woodpecker's yearly plan and enjoy 16% off regular rates.
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Features

Features
# subscribers
500
# emails
Unlimited
Newsletter creation
Sign-up forms
Email automation
Landing pages
Drag-and-drop editor
RSS to email
SMS marketing

Woodpecker offers an impressive array of features designed to streamline and automate email outreach campaigns. With its emphasis on automation, personalization, and deliverability, Woodpecker provides users with the tools to engage effectively with their target audience.

Marketers can easily schedule and send personalized emails to prospects at scale, thanks to Woodpecker’s intuitive interface. Its automation paths allow users to create customized workflows tailored to specific campaign objectives, from lead nurturing and customer onboarding to re-engagement campaigns.

One of Woodpecker’s standout features is its content personalization capabilities. It’s straightforward to dynamically insert merge tags, customize email templates, and tailor messaging based on recipient data. We found this incredibly handy as it ensures each email feels personal, relevant, and not simply an overused template.

Plus, Woodpecker employs advanced AI algorithms to mimic human behavior, reducing the likelihood of emails being flagged as spam. By staggering send times, randomizing intervals between emails, and incorporating natural language variations, the provider helps marketers maintain high deliverability rates and inbox placement.

The platform offers comprehensive verification tools to enhance email deliverability. Users can create blacklists to exclude certain domains or email addresses, verify email addresses before sending to prevent bounces, and use built-in spam checks to identify potential issues with email content.

In addition, Woodpecker understands the importance of warming up email accounts to establish sender reputation and improve deliverability. With its warming-up feature, users can gradually increase email volume over time, ensuring a smooth transition to full-scale email outreach campaigns.

Templates and design

Templates and design
# templates
Unlimited
HTML
Custom services

Woodpecker‘s platform design is like a breath of fresh air – clean, organized, and intuitive. Navigating through campaigns is refreshingly straightforward with the option to categorize them into folders and add tags for quick access. The toolbar neatly houses all the platform’s features, making them easily accessible.

When it comes to template options, Woodpecker doesn’t disappoint. It’s possible to choose from existing email templates or generate emails with AI by adding prompts, tone of voice, and desired length for the email. If that’s not enough, users have the freedom to customize the final copy to match their brand’s identity and even create entirely new templates from scratch.

What’s more, emails and documents look great on any device with Woodpecker’s responsive design tool. With useful features like spam checks, automatic signature addition, and custom tags, Woodpecker is designed to elevate any email marketing campaign.

Segmenting and testing

Segmenting and testing
Subscriber segmentation
A/B testing
# test email versions
5
Subscriber targeting
Demographic targeting
Action targeting
Analytics
Reports

Woodpecker boasts a suite of features that empower people to create impactful campaigns. From seamless subscriber segmentation to detailed analytical insights, Woodpecker covers all the bases.

Segmenting subscribers is a piece of cake with Woodpecker, as it’s possible to categorize the audience based on a myriad of factors. This precise targeting ensures that messages resonate with specific audience segments, leading to heightened engagement and conversion rates.

In addition to its core features, Woodpecker offers advanced prospect management, streamlining the process of importing and managing contacts. With customizable options like custom snippets and columns, users can tailor the platform to suit their unique needs, changing time zones, determining how many emails are sent per day, and much more.

However, Woodpecker doesn’t stop there. With split testing, it’s simple to experiment with different elements of emails, fine-tuning everything from subject lines to content variations. This invaluable feature helps marketers identify winning strategies and optimize campaign performance.

We found that the key metrics were presented in a visually appealing format for easy interpretation. Real-time tracking allows you to monitor campaign performance on the fly and generate comprehensive reports for deeper analysis.

There are standard metrics like open and click-through rates and more advanced insights such as the number of messages sent from each level in campaigns. These perfectly arm marketers with the tools needed to make informed, data-driven choices. There’s a lot to be positive about, but the slight downside is that the platform is only available in English.

Third-party integrations

Third-party integrations
# integrations
40
Standard integrations
Custom integrations

We were impressed that Woodpecker has 40 third-party integrations, spanning from essential tools like Google Sheets and Calendly to CRM software and productivity solutions.

The company ticks plenty of boxes, covering commonly used integrations in the fields of ecommerce, social media, and many more. However, the hitch is that adding these comes at an additional cost of $20 per month.

Still, it’s hugely beneficial that users can create their own APIs for custom integrations, as it provides flexibility to connect with specific tools or platforms. Additionally, Woodpecker’s integration with Zapier opens the door to countless additional integrations across various channels and services.

Pricing

Woodpecker has a transparent and easy-to-understand pricing structure. For the Cold Email service, both monthly and yearly plans come packed with the same features. It’s important to note that the price range is determined by the number of prospects users want to contact, ranging from 500 to 25,000.

Opting for the yearly plan guarantees generous savings of up to 16% off compared to monthly billing. Plus, it’s possible to dive in and test drive Woodpecker with the 7-day free trial. During this period, users have full access to Cold Email, allowing them to send up to 50 cold emails and experience the power of the platform firsthand.

Cold Email
$20/mo
Billed annually
500 contacted prospects
2,000 stored prospects
Email warm-up
Unlimited emails
Unlimited email accounts
A/B testing
AI email assistant
Cold Email
$66/mo
Billed annually
4,000 contacted prospects
6,000 stored prospects
Email warm-up
Unlimited emails
Unlimited email accounts
A/B testing
AI email assistant
Cold Email
$264/mo
Billed annually
25,000 contacted prospects
100,000 stored prospects
Email warm-up
Unlimited emails
Unlimited email accounts
A/B testing
AI email assistant

Woodpecker also offers three other services: Agency, AI Video, and Prospects. While the latter two are in their Beta version, customers can request a meeting with the providers’ team and enjoy the innovation they offer. Agency, on the other hand, is also a cold email service designed for big agencies to focus on their growth, with prices starting at $52 per month.

Payment options
Visa
Mastercard
American Express
Discover
PayPal
Wire transfer
Check
Cryptocurrency

Customer service

Customer support
24/7
Live chat
Email
Phone
Community
FAQs
Video tutorials
Remote desktop
Blog
Facebook
Instagram
X
YouTube

Woodpecker understands the importance of customer support, offering both email and live chat assistance. However, it’s worth noting that live agents are only available Monday through Friday, 3 a.m. to 4 p.m. EST. Still, when we got hold of them, the support agents proved to be helpful in answering our queries.

Woodpecker compensates for the limitation of live support 24/7 by offering a variety of helpful resources. From comprehensive guides and eBooks to pro tips from industry experts, its extensive knowledge base equips people with the information they need to succeed.

For those who prefer visual learning, Woodpecker provides a plethora of video tutorials on YouTube and hosts webinars covering a range of topics. These resources include step-by-step guidance on using the platform effectively.

People can also stay informed and engaged through Woodpecker’s newsletter and community channels, where they can connect with peers, share insights, and stay updated on the latest news and developments. Additionally, its blog features articles covering best practices, industry trends, and product updates.

Bottom line

Woodpecker stands out as a comprehensive email marketing platform with several tools designed to help marketers succeed in their goals. The platform offers extensive personalization options, letting users customize their campaigns to suit their specific requirements.

Its intuitive campaign path builder simplifies the creation of complex workflows, while the visually appealing analytics offer valuable insights into campaign performance. Additionally, the inclusion of spam check, warm-up, and recovery features enhances the overall appeal.

With prices starting at $25 per month, opting for the yearly plan can get users a discount of up to 16%. Plus, the 7-day free trial means that everyone can test out Woodpecker fully before making a financial commitment.

However, it’s important to note some drawbacks. Paying for integrations may put some customers off, and the English language restriction stops the platform from being accessible to everyone. Additionally, the lack of 24/7 customer support may raise concerns.

Despite these limitations, Woodpecker remains an appealing solution for businesses looking to elevate their email marketing efforts and achieve impressive results.

User Reviews

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