If you’ve been using email marketing to leverage your sales funnel, you know how important sender reputation is. After all, no one can open your emails if they don’t reach your customers’ inboxes. SMTP.com knows this too, and that’s why it created an email delivery platform to improve the quality of your mailing list. The company collaborates with clients non-stop to pinpoint the reasons behind soft bounces, user engagement, and more. However, unlike email marketing services, SMTP.com doesn’t have a platform to create your newsletters. Instead, you’ll have to integrate it into your website either via its API or by using a plugin. This can be a bit challenging for those just starting out. But don’t worry, SMTP.com guides you every step of the way. Better yet, the service doesn’t come with a prohibitive price. You can get SMTP.com for as low as $22.50 per month with a monthly allowance of 50,000 emails. Additionally, there’s a 30-day sandbox account available to test everything out.
As an email relay service, SMTP.com focuses on email deliverability and speed. Its main objective is to make sure that your emails reach your subscribers’ inboxes straightaway and without fail. This is extremely important for email marketing. For example, if a website visitor asks for a password reset, the transactional email should only take a few seconds to arrive at their inbox. And when you’re sending a newsletter you want to make sure it reaches your subscribers’ inboxes.
By offering transactional emails with almost zero latency and maintaining an impeccable reputation among mailbox providers, SMTP.com is able to offer both high deliverability and speed. Moreover, the software encrypts emails with SSL protocols and supports DKIM and SPF, ensuring that your data and reputation are safe at all times.
Indeed, SMTP.com does everything in its power to protect your reputation. An example of that is the platform’s Reputation Defender add-on. Reputation Defender automatically suppresses bad emails in your sends from hard and soft bounces, which improves delivery rates over time and safeguards your domain and IP reputation among ISPs. Plus, you can also have SMTP.com analyze your email list and give you a health score.
As the saying goes: “if you can’t measure it, you can’t improve it.” That’s why SMTP.com comes with thorough reporting. The software measures ten different KPIs, including delivered messages, open rates, bounces, and internally suppressed emails. This report is available for aggregated values or per sender.
It’s important to bear in mind that you can’t actually send emails from SMTP.com itself. Instead, you’ll have to set it up on your website via its API or using a plugin. But before you get to that step, you’ll need to set up an account.
The process of creating a new SMTP.com account is fairly simple. Just register for a sandbox account on the website and wait for an activation email. Once you activate your account, SMTP.com will review and approve your account, which can take up to 24 hours. Only then can you start setting up your profile.
The first thing you need to do is to add the SPF record to your site’s DNS. You can find the SPF record at ‘My Settings’ under the ‘Account’ tab. If you’re not sure how to do this, you can ask your hosting provider for help. Afterward, you have to confirm that SMTP.com was able to validate the record in the ‘Deliverability’ tab. There’s a field at the bottom of the page for you to insert your domain. If the configuration was done correctly, you’ll get a message displaying a ‘Pass’ status.
Now it’s time to integrate SMTP.com into your website. The easiest way is by using a plugin, such as WP Mail SMTP, but that only works for websites built with WordPress. Others will have to go through the platform’s API documentation and make the necessary changes. We highly recommend you only do this yourself if you know how to code. If not, it’s better to hire a web developer to do it for you.
SMTP.com is a premium email delivery and relay solution. So, the service isn’t going to be cheap. Still, it’s fairly priced when compared to other email relay providers, and you can opt for an annual subscription instead of a monthly one to get a 10% discount. All plans come with the same features, but they offer different monthly email allowances. The Essential package is the starting point, which comes with a 50,000-email cap for $22.50 per month with an annual subscription. But if you need a lot more power than that, the Business plan offers one million monthly emails and costs $450 per month. Companies with even higher volumes can contact SMTP.com directly for a customized subscription.
The Reputation Defender add-on is paid separately, and its price also depends on the monthly email volume required. While it costs $5 per month for the lowest-tier subscription, the price jumps up to $100 per month for Business plan users.
We highly recommend getting the 30-day sandbox account first. Although it only allows for 300 emails, it’s enough to test everything out before committing to a purchase.
SMTP.com’s customer support is one of the biggest reasons to get this service, as it offers far more than just troubleshooting. SMPT.com works 24/7 to help you reach the highest deliverability rate possible. The team will monitor your email efforts, offer valuable tips to reduce bounce rates, and much more. Anytime you find yourself in need of any help, you can find the live chat at the top of your account’s dashboard.
From comprehensive how-to guides to transactional email templates, the company’s Resource Center is full of free downloadable resources. And while SMTP.com’s blog isn’t updated often, the articles offer golden tips to improve your email marketing strategy. The company is also on social media, and you can get in touch on Facebook or Twitter.
With one of the best deliverability rates on the market, SMTP.com will improve anyone’s email marketing efforts. While the 24/7 customer support provided by email experts helps you increase your email marketing ROI, the comprehensive reporting tells you exactly where you need to improve. Additionally, even if it’s paid separately, the Reputation Defender is a must-have for anyone who wants to stay away from customers’ spam folders. The service isn’t for email marketing beginners, though.
With subscriptions starting at 50,000 emails per month, we recommend getting SMTP.com when you already have a well-established email list. Plus, you need to know what you’re doing before you integrate the service through its API. Although the process is a breeze for a web developer, that’s not the case when you know little or nothing about coding. You can get SMTP.com for as low as $22.50 per month, and it’s possible to test the service out through its 30-day sandbox account.
The Best Reviews team researches and tests all products first-hand. We've been reviewing products and services since 2012 and are proud to only publish human-created content.
August 2024
If there were an award for the most catastrophic, negligent, and downright disgraceful company in existence, SMTP.com would win it hands down. This company is an absolute disaster, a black hole of incompetence and deceit that has cost me more time, money, and sanity than I ever thought possible. Where do I even begin? Let’s start with their supposed “email service,” which in reality is nothing more than a cruel joke. Imagine a service designed to send emails—emails that are critical for your business—only to find out that SMTP.com can’t even manage this most basic task. Their servers are a disgrace, regularly experiencing massive delays that can stretch on for hours, rendering your business communications completely useless. Emails are sent out sporadically at best, making this company a ticking time bomb waiting to obliterate your business. But the horror doesn’t stop there. The website and portal they force you to use is an absolute nightmare. It’s plagued with so many bugs, errors, and glitches that it’s barely functional. Trying to navigate this dumpster fire of a website is like walking through a field of landmines, each step potentially locking you out of your account for months at a time—yes, you read that right. I’ve been locked out of my account multiple times, sometimes for months, and their so-called “support” is a complete joke. Good luck getting any help; you’re more likely to win the lottery than get a competent response from their team. And now, the pièce de résistance: their shady, underhanded billing practices. Without any notice or confirmation, they unilaterally upgraded my account and started charging me over $600 a month. This is daylight robbery, pure and simple. When I discovered this fraudulent charge and tried to cancel my account in March 2024, I was met with radio silence for an entire month. I had to hound them with seven follow-up emails just to get a response, and when they finally bothered to reply, they hit me with their absurd “30-day notice” policy. Let’s get something straight here—this company took over 30 days to even acknowledge my cancellation request, and then had the audacity to refuse immediate cancellation, pushing it back another month. And if that wasn’t enough, they continued to charge me for months afterward, despite my repeated attempts to stop the service. Here we are in August, and they are still draining my account, using the same pathetic excuse about their 30-day notice. SMTP.com is nothing short of a scam, a greedy, incompetent mess of a company that should be shut down for its blatant disregard for customers. Their entire operation is built on lies, broken promises, and a complete lack of accountability. They are not just a terrible company—they are a dangerous one, a liability that will destroy your business from the inside out. If you value your business, your time, and your money, stay as far away from SMTP.com as you possibly can. This company is a walking disaster, a stain on the industry, and an insult to anyone who dares to trust them with their business communications. Avoid them like the plague, because once you’re entangled in their web of incompetence, you’ll be lucky to escape with even a shred of your sanity intact.
Hi Josh, thank you for leaving a comment; we appreciate your feedback about SMTP.com. We’re sorry to hear about your disappointing experience and hope you find another solution that suits your needs better. Our reviews and comparisons are here to help you make an informed choice about email marketing platforms (and many other types of software). Enjoy your day 🙂
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