Instant is the new norm in an ever-changing world like ours. Even customer satisfaction boils down to the speed of service. Consumers expect to receive the latest and best services, products, and experience from a company in exchange for their money. In fact, the more advanced technology gets, the higher customer standards become, which is why more and more business owners are embarking on a digital transformation journey. This involves the integration of digital technologies at cultural, organizational, and operational levels, helping to fuel steady growth in any business climate.
However, research shows that less than one-third of digital transformation endeavors are fruitful. Many businesses struggle to implement changes quickly and effectively, but it’s especially difficult for larger ones to use technology to their advantage. This is because technology is only one part of the puzzle – businesses also need to set realistic goals, establish clear procedures, and encourage better collaboration across teams to come out triumphant in their digital transformation.
Fortunately, small business owners don’t have to do it alone when bringing their digital visions to life. There are plenty of affordable solutions to choose from that can facilitate their digital transformation.
With the online world constantly changing – AI searches, Google updates, millions of competitors growing on a daily basis – it’s easy to feel like you’re constantly banging your head against a wall. That’s where tools like SimilarWeb take the stage, bringing a strategic command center for your online game plan.
SimilarWeb's platform uses web intelligence to gather insights into website and app traffic, user behavior, and market trends. It provides tools to help users understand their online presence and identify growth opportunities. The cherry on top is that it has a 7-day free trial, so users can test the waters before fully committing to the software.
Uptime.com offers diverse website monitoring solutions for any online business, from ecommerce to finance. With its routine checks for vital components like DNS, page speed, and user transactions, site reliability engineering (SRE) teams can immediately handle issues, ensuring your online service remains active and healthy.
While Uptime.com’s reports provide detailed information, its mobile apps mean its alerts and notifications can be received at any time. Discover how it works firsthand with its 14-day free trial, or use one of its occasional discounts to give it a whirl.
Cookiebot is a user-friendly and comprehensive consent management platform. Aiming to help users enhance website cookie compliance, it has tools to customize consent banners, an intuitive dashboard, and detailed tracking reports.
Integration with popular CMS platforms makes Cookiebot ideal for small and medium-sized businesses seeking seamless privacy compliance management. Plus, effective customer support further enhances its appeal. Paid plans start at $8 per domain monthly, with a free plan available for up to 50 subpages. Users can also take advantage of a 14-day free trial to test premium features.
VoIP service Grasshopper considers that its mission is to provide a simple yet perfect phone system to help you stay accessible wherever you are. The service offers all the necessary features of any decent virtual phone system, and with its simple and easy-to-use account manager, everything can be easily customized. Additionally, the iOS and Android apps handily separate business calls and messages from personal ones. All these features, plus such rarities as inbound faxing, are available in three affordable plans. And when you learn about the other advantages, such as your personal virtual receptionist, you’ll be asking yourself why you haven’t already signed up. Grasshopper offers a limited free trial as well, allowing you to try the service without taking any chances.
Since 1997, MetroFax has dedicated itself to creating a space for faxing in the modern world. To meet the needs of a 21st-century clientele, MetroFax offers users an efficient and contemporary way to send, receive, and manage fax documents through its convenient and innovative online manager.
With its compatibility with mobile devices and wallet-friendly prices , alongside a 3-day free trial, MetroFax establishes its position as a cost-effective and reliable solution.
Focusing on standard fax-related features with a little extra on the side, MetroFax is able to seamlessly bridge the gap between the time-honored method of faxing and the demands of modern communication.
After already having delivered other computer optimization solutions such as CleanMyPC and CleanMyMac, MacPaw has now entered the VPN market with ClearVPN, a tool for computers and mobile devices that debuted in 2021. The software looks fresh and completely different from any other VPN, introducing shortcuts as a way of speeding up and simplifying user interaction. ClearVPN offers a worldwide server network with competitive speeds that allows for undisturbed streaming, as well as other security tools such as an adblocker and kill switch. On top of a 7-day free trial, ClearVPN users can also enjoy a great discount on the two-year subscription, and a 30-day money-back guarantee as an extra risk-free testing period.
When building a powerful and engaged online community, there’s no way to escape the importance of TikTok. Thankfully, TikTok for Business has found a great way to help companies maximize their presence on the platform.
With several tools designed to help brands create engaging content and reach a large audience, TikTok for Business provides all the flexibility users need. The cherry on top is that the suite is completely free to use and only requires creating a business account to access all its features. While ads aren’t free, the provider ensures there’s something for every budget, with prices starting at just $2.
Change is rarely easy because it requires leaving your comfort zone and trying something you’re not sure will work. But change becomes even more complex when there’s no clear goal to work towards. Companies who ride the wave of digital transformation without identifying why they started it in the first place can end up drowning in self-inflicted problems. To set clear targets and measure progress, it’s important to determine the depth of transformation needed. An obvious, but often overlooked strategy, is the who, what, when, where, and how technique (5W1H) which can both identify problems and offer solutions.
Getting everyone on board is another challenge that companies face in digital switchovers. There are staff members who eagerly welcome change, but there are also those who resist it because they’ve been used to working one way for a long time. Leaders need to communicate with their team, provide personalized training, and show their commitment to the company’s vision.
Digital transformation is not just about picking the latest technologies available; it’s also about choosing those that are best for your business and team. Believe it or not, many companies end up incurring huge financial losses after investing in software and tools that don’t correspond with their needs. Thus, selecting the appropriate type from the get-go should be a priority.
A successful digital transformation depends on many factors, and one of the most important is identifying a clear goal. While part of this means devising a game plan to widen customer reach and meet expanding customer demands, it also means setting short-term targets that serve as a success compass and motivator for your team. Business owners also need to provide new technology training to prepare and equip everyone with the required knowledge and skills to improve their performance. This prevents poor quality work while enhancing employee satisfaction.
Additionally, companies need to appoint good mentors and partner with experts. Leading by example inspires team members to achieve the company’s goals. Similarly, partnering with experts can create a sense of trust among everyone that changes will provide growth opportunities. Finally, business owners need to regularly evaluate the progress of their digital adoption. If you know what’s working and what isn’t, both for staff members and your small business, you can make the necessary adjustments before it’s too late.
The road to a successful digital transformation is rocky and treacherous, but small business owners can smooth out the bumps by using the right technologies. Fortunately, there are a plethora of options to choose from when it comes to training, managing finances, and organizing workloads, allowing small business owners to dedicate more of their precious time to building a winning strategy and establishing employee and customer engagement.
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