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When building a powerful and engaged online community, there’s no way to escape the importance of TikTok. Thankfully, TikTok for Business has found a great way to help companies maximize their presence on the platform.
With several tools designed to help brands create engaging content and reach a large audience, TikTok for Business provides all the flexibility users need. The cherry on top is that the suite is completely free to use and only requires creating a business account to access all its features. While ads aren’t free, the provider ensures there’s something for every budget, with prices starting at just $2.
TikTok for Business offers a dynamic suite of features for users who want to maximize the marketing potential of short-form video content. These tools facilitate campaign creation, management, and optimization, making TikTok an attractive platform for engaging a diverse and energetic audience.
TikTok for Business simplifies the customization and management of ad campaigns. The platform lets users define target audiences based on demographics, interests, and behaviors, ensuring ads reach the most relevant audience. The intuitive interface and comprehensive support make it easy to create, monitor, and optimize content management and campaigns for the best results.
Its analytics tools provide detailed insights into reach, performance, and engagement across all content. We found it very handy that whether analyzing video performance, audience interaction, or live sessions, TikTok’s metrics allow businesses to track trends and measure campaign success over specific days, weeks, or months-long timeframes. This level of detail helps brands understand what content resonates most with their audience to refine their strategies.
Businesses can also specify the geographic areas where their content is shown. Plus, it’s possible to include direct links to products within videos. This way, traffic from TikTok can be driven directly to websites, streamlining the user’s shopping process and increasing conversion rates.
TikTok for Business has a trio of different ad options to ensure that specific goals are met. The first standout feature is Boost Account, which offers three ways to grow a brand’s presence on TikTok.
First off, brands can pay for more video views, attracting more eyes to their content and generating engagement. Alternatively, they can opt to gain more followers, which builds the audience by promoting the profile to those users most likely to be interested in the brand. Lastly, they can get more profile views, directing traffic to the company’s profile and encouraging users to explore the brand and its content. Plus, Boost Account ensures the targeting is smart and provides content creation tools and real-time monitoring.
TikTok provides the Get Sales option for those looking to drive direct sales. This tool is tailored to redirect users to the brand’s website, aiming to convert viewers into customers.
Get Leads generates direct interactions with potential customers through messages or phone calls. This ad type is ideal for those looking to establish direct communication with their audience for inquiries, bookings, or service requests.
These three ad options allow users to define the target audience, set the campaign duration, and allocate a budget that suits their marketing goals. This ensures ads are shown to the right people at the right time for maximum conversion potential.
Going beyond just ads and metrics, TikTok for Business’s mobile app features the Creative Hub, a dynamic space where brands can find inspiration. This is a handy tool for marketers seeking to stay ahead of trends and create engaging content.
Here, users can search through different categories, making it easy to find industry-specific content in fashion, tech, food, beauty, and more. Advanced filtering options enable users to refine their search by theme, ensuring the content matches their brand’s niche.
This resource can be used as a right hand for discovering trending audio and videos and even researching successful content strategies by other accounts. With these insights, companies can create standout content that resonates with their TikTok community.
TikTok for Business offers a complete mobile app, providing users with a convenient and feature-rich way to manage their campaigns on the go. While the business suite is available on desktop and mobile, the latter stands out with exclusive features like the Creative Hub, video settings, and enhanced usability.
One of the main advantages of the mobile app is its ease of use. It is often faster and less laggy than the desktop version, making it more efficient for real-time management and quick adjustments. This seamless performance ensures that users manage their content smoothly wherever they are.
However, it’s important to note that some functionalities, like bulk scheduling, are only available on desktop. This means that while the mobile excels in creativity and quick management, the desktop app remains essential for more extensive planning and scheduling tasks, meaning that the best approach is to use both apps.
TikTok for Business offers a seamless ecommerce platform integration, allowing companies to add TikTok as a powerful sales and advertising channel. It’s possible to sync catalogs directly with TikTok to ensure that products are easily accessible for promotion and sale in the TikTok shop.
Additionally, these integrations facilitate the installation of TikTok pixel, which is crucial for tracking and enhancing paid and organic visibility features and acts like an API. Merging with up to 20 different services, including big names like WooCommerce and Shopify, its extensive compatibility means leveraging TikTok’s marketing power is as easy as 1,2,3.
TikTok for Business offers flexible pricing that adapts to any need and budget. It varies depending on whether you aim to increase your views or followers, drive sales, or generate leads.
Users can opt for a predefined package or create a plan by customizing their budget and campaign duration. For instance, with a customizable plan for increasing video views, prices start at just $2 and go up to $1,000 a day for between 1,000 and 1,000,000 views. However, the ranges shrink with all three predefined packages: Boost Account, Get Sales, and Get Leads. With the Boost Account more video views plan, the range is $4 to $15 for 2,200 to 7,700 views in 24 hours.
All values are calculated with dynamic pricing, meaning the prices fluctuate according to competition, targeting, and demand. Plus, users need to purchase TikTok coins to pay for the ads. While this isn’t overly complicated, it slows the whole process down.
While ads cost money, users can still take advantage of other tools in the TikTok for Business suite entirely for free by just creating a business account.
TikTok for Business has an extensive knowledge base packed with FAQs, guides, and step-by-step tutorials. This resource is invaluable for users seeking quick answers and guidance on a wide range of topics, from setting up campaigns to optimizing content for maximum engagement.
The platform offers a ticketing system for more specific queries or issues. Although no live chat is available, the tickets allow users to contact support directly, guaranteeing more personalized assistance. The agents proved to be helpful, although it took a day for us to receive a response.
Going beyond support, TikTok ensures that everyone is as informed as possible about its algorithm by including access to the Business Academy, designed to help deepen an understanding of the platform.
TikTok for Business stands out as a dynamic and powerful digital marketing platform. Among its many strengths are comprehensive ad packages that allow companies to increase visibility, drive sales, or generate leads alongside its free business suite.
The detailed analytics tools provide valuable insights into reach, performance, and engagement, helping brands refine their strategies. Moreover, the Creative Hub serves as a convenient source of inspiration, showcasing trending hashtags, sounds, and content.
TikTok for Business’s seamless ecommerce integrations with major platforms like WooCommerce and Shopify make it easier for companies to sync their product catalogs and drive sales through TikTok. Additionally, the user-friendly mobile and desktop apps offer a convenient and efficient way to manage the campaigns.
However, there are some limitations to consider. Different features are available on the mobile and desktop apps, which may be inconvenient. Plus, the reliance on TikTok coins for payments slows transactions.
Nonetheless, TikTok for Business is a trustworthy and effective platform for brands looking to enhance their digital marketing efforts through content creation.
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