It’s common knowledge that we spend a lot of time on the internet. But did you know that the average person spends almost seven hours online on a daily basis? This clearly shows that most people are shifting their attention from the more traditional entertainment to the digital space. As a small business, you need to be aware of this trend and adjust your marketing strategy accordingly. But digital marketing is a vast world, and it can be a bit overwhelming to understand where to start. Below are a few tips to help you find your way in the world of digital marketing.
Optimize Your Website for Search Engines
SEO has been a hot topic in digital marketing for years, and for a good reason. It’s the secret behind landing on the first page of search engines, which is essential to increase the number of your web visitors. Of course, more visitors mean more prospects and, hopefully, more sales.
However, there are a lot of aspects that impact your SEO. From choosing the right keywords to having a mobile-optimized website and increasing domain authority, it can be challenging for a small business to consider all the factors that contribute to website optimization. Thankfully, there are tools that can help you. For example, Semrush is a great tool that takes a lot of the guesswork out of it. From helping you understand which keywords to use and what your website requires to rank better in search engines, Semrush is your guardian angel when it comes to SEO. Plus, brick-and-mortar businesses can also take advantage of Semrush due to its local SEO features, which help you increase your visibility on the most important websites catered to local stores. If you’re interested in trying out Semrush, you’ll be happy to know that our readers get an extension on their free trial, allowing you to check the platform for yourself for 14 days.
Start a Company Blog
In addition to improving your SEO, blog articles are a great way to demonstrate your expertise. It’s also perfect in order to increase the number of backlinks to your website, which also improves your site’s authority. But what should your blog be about? Here, Semrush comes as a big help too. It lets you check what your competitors are doing, the most relevant topics for your business, and offers various content ideas to inspire you.
Of course, a company blog is a place where you can share more than just resources to help your soon-to-be customers. It’s also a good place to speak about new features or services, mention other types of content like webinars, and share customer success stories, just to name a few.
Increase Your Social Media Presence
Having a company profile on social media is free. Considering that people spend, on average, more than two hours per day on these websites, it’s the ideal place to showcase your small business. Still, it’s important to understand your target audience and which platforms they use the most. There are several social media websites, each with its own rules and tone of voice, and it can be quite challenging for a small business to try and be present on all of them. Besides, you don’t want to spend time and money on websites that your customers don’t use.
For example, most of the younger generations don’t use Facebook anymore. So, if you’re targeting your services to this demographic, your time is better spent creating content for TikTok, Twitter, or Instagram. A great way to manage all your social media accounts is to get a scheduler like SocialPilot, which (among other things) allows you to go over all your profiles in one dashboard.
Create a Newsletter
Even though the internet has created the means for new communication channels to emerge, email is still the one that offers the biggest return on investment. There’s no better way to interact with your customers than directly emailing them relevant content, such as industry best practices, discounts, and product updates.
But the art of email marketing is knowing what and when to send an email to your customers. After all, you don’t want them to mark your emails as spam because they’re receiving too many messages. Fortunately, most email marketing services come with automation tools to make your life easier. For instance, GetResponse allows you to send personalized emails to your subscribers depending on their behavior and personal information.
Harness The Power of Videos
The use of videos has become a prevalent part of content marketing. YouTube steadily replacing television and short-form video content taking over social media are testament to this. It’s the new trend in content, and you don’t want to fall behind. Unfortunately, it’s more difficult to produce video than to write a blog article. In addition to writing the script, you also need to do audio recordings, film, and edit everything.
But you can always count that there’s a solution to each challenge you’re faced with when it comes to creating video content. On the one hand, you can use a platform like Fiverr to hire a freelancer to do all the audio recordings. On the other hand, a platform like Canva offers all types of royalty-free videos you can ask for, YouTube intro templates, and even comes with a simple video editor that is more than enough to create a small social media video clip or YouTube video.
Repurpose Your Content
Creating a blog article takes time. So, you should get the most value for it. For example, a comprehensive guide about digital marketing can be shared on social media multiple times. Take this article as an example. We can write several posts about email marketing, blogging, SEO, and other topics just with one well-researched piece of writing.
But it doesn’t end here. While a YouTube video can be shared on social media or be repurposed for a blog, you can create an infographic from an article you’ve written and share it in your next newsletter – the options are limitless. This flexibility makes digital marketing an affordable way to market your small business. The best part is that there are various tools to help you out, making the process more straightforward and less time-consuming.