- Extremely user-friendly
- Millions of free visual materials
- Thousands of templates
- Supports video
- Built-in social media posting
- No 24/7 customer support for Pro users
- Lack of flexibility
Canva is one of the most popular graphic design platforms on the market. Not only is it extremely easy to use, but it comes with thousands of templates that allow you to create beautiful designs in just a few minutes. Although it doesn’t offer the same flexibility as other apps like Photoshop, it’s the perfect solution for anyone who doesn’t have advanced design skills but needs to create visuals for social media, websites, reports, and more. Canva also caters to businesses by allowing coworkers to edit images together and providing shared file management. Canva offers a limited free plan that you can use forever. But considering all the features and templates you get with a paid plan, the $9.99 per month subscription is worthwhile.
The biggest perk of using Canva is its user-friendliness. You don’t need to be a professional designer to understand how it works and everything is in a logical place. Of course, it also helps that the software comes with over 400,000 pre-built templates that you can use for social media posts, blogs, presentations, and even videos.
Canva offers a stock library of more than 75 million pictures, graphics, audio tracks, and video snippets. In short, you’ll be able to create all types of media without leaving the platform. In fact, Canva allows you to directly post on social media and even schedule posts to go online when your audience is most engaged.
Businesses are also able to take advantage of the tools available for teamwork. Coworkers can edit a particular design together, easily share images with others, and create shared folders for seamless file management. Plus, you can upload a brand kit with the company’s colors and logos so that everyone stays on brand while using the editor.
Editing images with Canva is child’s play due to the platform’s drag-and-drop editor. But that doesn’t mean the software is too simple. Canva has everything you need to make the most of your designs. For instance, you can add effects or filters to images, as well as adjust their settings, so your pictures will soon look like they’ve been professionally edited. For example, the background remover accurately knows what to delete without your input.
Most design elements provided are also editable. Although Canva doesn’t allow for many changes, it still lets you change the design element’s color, size, and angle. Unfortunately, since the platform doesn’t come with drawing tools, designing your own icons with Canva is out of the question. But on the bright side, animating visuals to create small gifs takes just one click.
The icing on the cake is Canva’s video editing tools. Even though you won’t be editing the Harry Potter movies on Canva, the platform still provides a great way to create small clips or even YouTube videos. You can edit a clip’s length, add transitions and overlays, and include music or voice-overs. Of course, you can upload your own videos into Canva, but the platform’s video and royalty-free music libraries are also gigantic.
Canva‘s pricing is as straightforward as its platform. First, there’s the free account, which includes basic editing options and a limited selection of its templates and images. Then, there’s the Pro subscription that unlocks everything Canva has to offer. You can get Pro by paying for either a monthly or an annual subscription, with the latter offering a 23% discount, translating into $9.99 per month. Moreover, Canva allows you to test all premium features for 30 days at zero cost.
Although the Pro version will suffice for small businesses, the pricing structure is a bit different. The price for the first user is still $9.99, but adding extra users only costs $4.99 per user per month. There’s also an Enterprise plan for businesses that need extra team management features and unlimited storage, but you’ll need to contact the sales team to get a personalized plan. The same is true for any company with over 100 employees. Finally, eligible non-profit organizations can take advantage of Canva’s Pro features for free.
The level of customer service you get depends on your subscription. 24/7 customer support is only available for larger companies with an Enterprise plan. Free and Pro users rely on a ticket system and Canva's social media profiles for help. This is far from ideal, especially when you're a paid user.
Still, the company makes up for this issue by sharing a comprehensive list of reading materials to help you out. The help center hosts user guides, troubleshooting tips, and more, whereas the company's blog offers several ideas that you can use for inspiration. Additionally, there are plenty of extra guides and free online courses that you can take to improve your design skills, branding, and much more.
Canva is one of a kind. No other platform offers such an easy way to create appealing, professional-looking visuals that elevate your marketing content. The platform is easy to use, and the millions of stock photos available are a timesaver. Still, some aspects could be improved. While we understand the lack of 24/7 customer support for free accounts, the company should at least offer better service for Pro users. Due to its inflexibility, this platform isn't suitable for expert designers who want to create visuals from scratch. That being said, from a small business or blogger's perspective, Canva offers the perfect way to create eye-catching visuals for social media profiles and websites without spending too much time or money. We highly recommend trying out the platform for yourself through the free plan, and if you decide to upgrade your account get the yearly plan for a generous discount.