If you’re growing your blog, or promoting online products, you know it’s imperative that you have a solid e-mail marketing tool. Running e-mail marketing campaigns is one of the best ways to promote your products and services. Let’s compare the features for templates, e-mail creators, autoresponders, and tracking management for the top three in the industry. They include iContact, AWeber, and GetResponse.
You can send colorful e-mail newsletters with this service. For those with no design experience iContact has developed a “MessageBuilder” function. It includes drag-and-drop blocks for adding your own images, text and branding messages to e-mail newsletters. Their “MessageCoder” tool is for those individuals experienced in HTML design. An editing area allows designers to change their code as needed. They have many templates to choose from. Their e-mail delivery tool includes a “SpamCheck” function. This is handy for marketing campaigns sent with interesting titles.
iContact works with internet service providers to score the messages you send. The lower scores you receive equal a higher probability that your messages won’t end up in the spam folder. After all, staying on the whitelist is crucial for your marketing campaigns. Their tracking capabilities allow you to see how many contacts open your messages, how many times they open them, and the ability to discover trends over time. You can create your e-mail marketing campaign at one time and check back to see the results of your autoresponder messages. Sign-up forms are available too with customizable fields.
AWeber also includes the ability to send e-mail newsletters with designs, images and your branding needs. The service has over 150 customizable templates. Numerous color schemes are available with dedicated areas for your images and logos. The service has been tested with popular e-mail clients such as Gmail, Hotmail, Yahoo and more. HTML e-mail templates are also available. You can custom design flashy e-mail marketing campaigns from the selection of numerous templates.
AWeber has a new web form builder that includes many templates for collecting that initial e-mail lead. You have the ability to segment and manage subscribers quickly. Once you collect your leads, the AWeber autoresponder tool goes into full force. Follow-up campaigns are crucial in keeping your customers engaged. AWeber helps you learn when the best time to send e-mails is and how to effectively target customers with their “Autoresponder Send Windows” feature.
GetResponse also includes an e-mail creator. Their tool is a little less flashy than the other two services but gets the job done. The user has the ability to upload a zip file, capture a URL, or edit with the e-mail creator tool. You’re then able to choose from a variety of different templates and manipulate your code as needed. The tracking function includes the ability to see when subscribers take action on their e-mails.
You can combine your subscribers into subgroups. This allows you to tweak messages and change titles so your e-mails get read. You’re also able to compare results of different messages sent. Welcome campaigns, sales campaigns and product launches are easily created with follow-up message cycle capability. A form builder with over 500 templates is also available for snatching new leads.
All of these e-mail marketing campaign services have the basics covered. Some include more templates while others cater to those with experience. Weigh the strengths and weaknesses to choose the right one for you.
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