Mailchimp Reviews

Mailchimp is for more than just sending emails. It’s a comprehensive marketing platform packed with powerful tools to take businesses to the next level, with one of its standout features being its marketing automation.

The platform’s dashboard is clean, organized, and reasonably intuitive. Nonetheless, users can schedule a free onboarding session with support, which we found incredibly handy.

Users can set up custom workflows that send personalized emails based on their customers’ actions. It can send warm welcomes to new subscribers or even re-engage inactive users, helping businesses save time and ensure their audience gets the messages at the right time.

Mailchimp's generative AI tools take campaigns up a notch by using data to make smarter decisions. From personalized product recommendations to predictive analytics that forecast which customers are likely to make a purchase, AI-powered tools help optimize marketing strategies without much extra effort.

Nowadays, marketing without social media is almost meaningless. Responding to this demand, the provider’s social media marketing tools make managing all platforms in one place simple. It’s possible to schedule posts, track performance, and even run ads on platforms like Facebook and Instagram.

A successful email marketing strategy matches the overall business brand with visuals and messaging. Mailchimp's collection of over 100 templates for all types of campaigns (including email newsletters, social media posts, landing pages, ads, surveys, and more) makes it easy for users to find the perfect fit.

Users can upload their logo to the software, which will then create several customizable templates based on their brand. General templates can also be personalized, or a new layout can be created.

From there, the platform’s user-friendly drag-and-drop email builder makes customizing easy. Plus, if users are not happy with what they create, they can easily switch templates without losing any written content.

For those seeking to build a professional-looking website from scratch, Mailchimp's drag-and-drop website builder makes it easy. It makes this platform perfect for small businesses or those on a tight budget. Plus, its responsive design ensures emails look great on any device, whether a desktop, tablet, or smartphone.

It’s no secret that correctly segmenting an email list and running different tests to see which newsletter performs best is a surefire way to consistently improve a marketing strategy. Luckily, Mailchimp simplifies this process, with many options to ensure that all types of businesses can make the most of their email marketing efforts.

Right off the bat, several premade segmentation options automatically split the contacts list into different groups based on valuable demographic and behavioral data.

Additionally, it’s possible to customize the segments (layering up to five filters) based on a thorough data set. This includes age, email campaign engagement, website engagement, type of email provider, and more. If users still have problems finding what they’re looking for, they can add personalized labels to their contacts.

Once the lists are segmented into optimized groups, it’s time to test the email chains with Mailchimp's A/B testing tool. This is key to taking the guesswork out of campaigns. Sending up to three different versions of emails to test subject lines, content, name, and send time can help users understand what they’re doing right – or wrong.

It’s possible to take the test even further by selecting a group of contacts to email and defining success metrics (clicks, opens, etc.). The winning version will then be automatically sent out.

At the end of the day, all the information from these processes is available in the report’s dashboard. However, the depth of the reports varies according to plan tiers. The basic reports include growth, engagement, and revenue metrics that make it easy to quickly identify the strategy’s strongest and weakest points. Furthermore, comparing analytics with other companies is possible, as Mailchimp provides access to email marketing industry benchmarks.

Like most email marketing service providers, Mailchimp offers several integrations to help users focus all their marketing efforts on one platform. In addition to the most popular apps (such as WordPress, ecommerce platforms, and social media channels), it offers integrations with over 300 applications, both third-party and created by the company itself.

The options are organized into 20 categories ranging from customer service and accounting to scheduling and developer tools. If users can’t find their app of choice on this comprehensive list, they can also submit an API request, ensuring the workflow is as personalized as possible.

As if all of this wasn’t already enough, Mailchimp takes it one step further with a mobile app that enables users to manage an entire marketing strategy on the go. The app, available on iOS and Android for all subscriptions (including the free version), gives access to a detailed contact list, ongoing campaigns, and analytics reports. This means users can add and manage subscribers, design newsletters, send out campaigns, and even create social media ads wherever they are.

Mailchimp offers a flexible pricing structure with four main plans catering to different business needs: Free, Essentials, Standard, and Premium. The free plan is perfect for those with fewer than 500 subscribers, which guarantees everyone has access to the all-in-one platform.

Those wanting to use Mailchimp's features in full will have to upgrade to paid plans. These range from $13 to $350 per month with a ‘grow as you do’ approach, meaning the larger the audience, the higher the price.

The main differences between the plans are their reporting capabilities and the number of customer journeys, seats, and templates. As the name suggests, Premium includes everything, from unlimited users and audiences to priority support. However, the price jump between Standard and Premium is significant, so the higher tier plan is only suitable for well-established enterprises.

While the company doesn’t provide any discounts, users can still test out more advanced features risk free with its 14-day free trial.

For payment, Mailchimp accepts all major credit cards, direct bank transfers, and PayPal, making it convenient for handling subscriptions.

Mailchimp's offers a tailored approach to customer support. Premium users enjoy the VIP treatment with phone and 24/7 email and chat support with priority assistance. Standard and Essential plans cover users with around-the-clock support via email and live chat, meaning help is just a message away. While testing, we found the live chat agents helpful and responsive, answering our questions in under five minutes.

Free plan users are also not forgotten, but support is limited. They have access to email support during the first 30 days of use, and after that, they’re on their own. However, Mailchimp has a treasure trove of FAQs, guides, and tutorials in the help center.

Mailchimp's most unique resource is its library of original content created for entrepreneurs. This collection of series, films, and podcasts covers a wide range of topics, from interviews with musicians to an in-depth look at the lives of two professional acrobats.

From creating a website from scratch to designing shoppable landing pages and managing social media platforms, Mailchimp goes beyond the regular tools of an email marketing platform. While users have everything necessary to handle emails, the lack of extensive direct support for some plans is disappointing. Nonetheless, the provider makes up for this by offering handy extra features and an extensive help center.

The flexible pricing plans, which include a basic free option, ensure that businesses of all sizes can get started on their campaigns. New subscribers can also take advantage of the platform’s 14-day free trial to get a taste without spending a dollar.

With powerful features and an intuitive design, Mailchimp is an ideal choice for businesses looking to scale their marketing efforts.