At first, a printed photo book may not be something that comes to mind. But if you think of it as a highly advanced business card, which tells more about your business in a more effective way, you will definitely create one for your business right away.
A peek into your business
The advantage of a photo book is that it unites the plain nature of a business card (it contains the necessary information only) with the behind-the-scenes nature of a website (where you can learn more about the company in question). In a business photo book you can properly introduce yourself, your co-workers and your company as a whole in an almost personal story-like manner. Furthermore, this way you can tell readers more about what your business does, what the first months/years looked like and how the corporate culture is in both written and visual format. In other words, think of the photo book as complementary or, believe it or not, a physical embodiment of the story you tell about your business to potential funders and business partners.
Next to being one of the most creative and entertaining ways to advertise your work, it’s also a great way to thank your co-workers for being part of your business or welcome/say goodbye to a member of your team.
Who could use a photo book?
Virtually everybody can use a photo book to introduce his/her business, whether you are selling a physical product or a service. Here are some use case examples:
Interior decorators, hairdressers
Interior decorations, and especially people, cannot be dragged to expos and exhibitions (unless you have time and money for a stand-in), thus a photo book is a perfectly logical way of highlighting your best works and introducing you and/or your team to the general public. Furthermore, you don’t have to shy away from longer texts: they are perfect for including the testimonials of your clients, further proving and cementing your craftsmanship.
Photographers
We cannot emphasize enough how important it is for a photographer to be able to sell his/her work to clients. And there is no cleverer (and more meta) way of doing so than creating a portfolio photo book showcasing the best photos. Furthermore, these books can be the simplest: a plain background, one or two pictures per page and a quick introduction of the creator, so the photos can do their best job: selling themselves.
Marketing agencies
A photo book is ideal for presenting successful marketing/communication campaigns in a traditional storytelling format: how it began, how it ended and how satisfied your client was afterwards. The only difference is that you can turn a boring recital into a “making of” type of book by including pictures taken during the project, revealing the think tank behind the scenes, and introducing the participants running the campaign.
Zoltán G.
Sander D.
