How To: Choose an Email Marketing Service

By Daniel C. — Verified by Sander D. — Last updated: July 31, 2024 — (0)

You’ve taken the time to grow your email list for your business, and now want to keep your subscribers informed about the things you are doing and the new content you are offering. To take full advantage of the potential of your email subscriber list, it would be very wise to make at least a minor investment in an email marketing service.

Fortunately, there are different email marketing services that can help you with your email campaigns and make life a bit more bearable for you when it comes to delivering your emails in an efficient and professional way. Keeping in contact with your subscribers is highly important, and without that two-way relationship your online business has the potential to fail.

How to choose the right email marketing service?

It might seem that social media has taken over and makes email marketing look meager when it comes to keeping in touch with your subscribers. But that is far from the truth. Email marketing is still effective and still holds relevancy in the world of online marketing, and goes hand in hand with a solid social media marketing strategy.

That is why email marketing services still exist and they are still thriving. They should specialize in sending volume(s), which can help you out in the long run. You may want to ask this question when shopping around for an email marketing service. Making sure they can handle your email count is highly important, and it might be wise to have a look at their social media integration features and tools as well if you’re already active in certain communities.

Dare to compare

Weigh your options, and know what it is you want to do with your email marketing tactics. Every email marketing service is different and they all offer different features that may or may not pertain to you and your business. Whether you are looking for a great spam checker, CRM integration or professional email templates, everything you want should be offered by the email marketing service you choose.

30% off GetResponse

Save 30% on GetResponse

Be sure that you have options when it comes to presentation. You want to be able to choose from many email templates giving you more control over how your email displays to your users. CRM integration can allow you to have more productivity when it comes to synchronizing your data. Having the ability to send an email campaign right from the software can save you time and energy.

Email marketing services can be an effective way to grow your business, cut down on time and keep your users informed. Choosing the right email marketing service is imperative to the success of your business.

Best email marketing services of 2024

Editors' choice

Editor's rating:

(4.5)

User-friendly design

AI-powered tools

Detailed customer segmentation

Personalized marketing emails

Visit GetResponse
Reviews

Small businesses

Editor's rating:

(4)

Comprehensive set of features

Advanced drag-and-drop builder

Thorough segmentation settings

Template list is constantly updated

Visit Constant Contact
Reviews

All-around email marketing

Editor's rating:

(5)

Lots of responsive templates

Available on desktop and mobile

Detailed segmentation and targeting options

Many stats available in reports

Visit AWeber
Reviews

6 Types of Email Marketing Marketers Should Know About

5 Email Marketing Strategies To Boost Engagement

5 Email Marketing Metrics and KPIs You Should Be Measuring

User Feedback

Leave a reply Cancel reply

Manage Consent

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Free email marketing software with GetResponse

How To: Choose an Email Marketing Service

How to choose the right email marketing service?

Dare to compare

Best email marketing services of 2024

Related articles

Leave a reply Cancel reply

Popular Guides

Latest Reviews

Best Reviews