People spend roughly seven hours online every day. Meanwhile, time spent watching TV has been decreasing in the last few years. In 2021, Americans only spent approximately three hours watching TV per day. There’s a clear shift in consumer behavior, and businesses need to adjust in order to stay afloat. Fortunately, digital marketing outshines traditional marketing by a long shot. In addition to being cheaper, it’s easier and quicker to reach people through social media, messaging apps, email, and informative blog articles. Plus, businesses can put themselves in the spotlight by collaborating with influencers, perfecting SEO, creating engaging content, and more. And the best part is that there are various affordable digital marketing tools to help you out.
How to create a budget-friendly digital marketing strategy
Traditional marketing is gradually declining as companies are shifting their focus to digital marketing. First of all, most people are ditching cable for streaming services to save money. Secondly, producing TV commercials and getting them to run during prime time is overly expensive. In the meantime, reaching potential customers through videos uploaded to the internet is completely free, as creating an account on YouTube and social media platforms doesn’t cost a dime.
But standing out in such a saturated industry is challenging, and a carefully planned strategy is necessary. Since digital marketing allows for precise targeting, it’s essential that you have a well-defined buyer persona. After that, it’s time to check the landscape. This means finding out which websites your target audience uses, as well as what they search for. Additionally, you should go over your competitor’s digital presence to know their game plan. Then, it’s time to set up clear goals and build your strategy and marketing tactics accordingly.
Finally, remember to evaluate what’s working and what isn’t. If an email marketing campaign is not yielding the desired results, go with another tactic. Nothing is permanent in the digital world, so be ready to adjust your marketing strategy in real time.
Recommended digital marketing tools
Pairing a rock-solid digital presence with creative content is key to successfully market products and services online. Customers value the online activity of companies, but a business also needs to resonate with them. Fortunately, building a digital marketing campaign catered to specific customers is made easier by the various tools available.
How to grow your business with digital marketing
Digital marketing connects businesses to customers wherever they may be. It increases the brand’s visibility, which helps generate leads and increase sales. There’s a whole world of online marketing tactics waiting to be explored, and it’s more than possible to promote a business free of charge. Before anything, make sure your business has a website. Many website builders provide their services for free, allowing you to have a professional webpage to share with your customers. Of course, this is where SEO comes in, and writing content containing the right keywords makes a big difference.
Moreover, remember to create social media accounts for your business. It costs nothing to sign up, and you’ll immediately open another gateway for customers to interact with your brand. Email marketing is another way to connect with customers, but you’ll have to build an email list first. Although it takes more time to get noticeable results, email marketing is still the one with the highest ROI.
If you don’t mind spending a bit of money on digital advertising, PPC (pay-per-click) ads are definitely worth exploring. Customers see your ads, but you only pay based on whether they click on them. Collaborating with micro-influencers in your niche is also ideal, as it allows your business to reach users who are already interested in the kind of product or service you offer.
Additional digital marketing resources
Digital marketing is here to stay. New marketing tools are launched every day, so it’s important to know how to promote a small business online to flourish in such a competitive market. Another way to reach buyers globally is by setting up an ecommerce store that allows customers to purchase products online, all from the comfort of their homes. Finally, there are plenty of tools to help you implement a winning content marketing strategy and increase your customers’ engagement.
Richárd Z.
Sharmaine G.
