People spend roughly seven hours online every day. Meanwhile, time spent watching TV has been decreasing in the last few years. In 2021, Americans only spent approximately three hours watching TV per day. There’s a clear shift in consumer behavior, and businesses need to adjust in order to stay afloat. Fortunately, digital marketing outshines traditional marketing by a long shot. In addition to being cheaper, it’s easier and quicker to reach people through social media, messaging apps, email, and informative blog articles. Plus, businesses can put themselves in the spotlight by collaborating with influencers, perfecting SEO, creating engaging content, and more. And the best part is that there are various affordable digital marketing tools to help you out.
Traditional marketing is gradually declining as companies are shifting their focus to digital marketing. First of all, most people are ditching cable for streaming services to save money. Secondly, producing TV commercials and getting them to run during prime time is overly expensive. In the meantime, reaching potential customers through videos uploaded to the internet is completely free, as creating an account on YouTube and social media platforms doesn’t cost a dime.
But standing out in such a saturated industry is challenging, and a carefully planned strategy is necessary. Since digital marketing allows for precise targeting, it’s essential that you have a well-defined buyer persona. After that, it’s time to check the landscape. This means finding out which websites your target audience uses, as well as what they search for. Additionally, you should go over your competitor’s digital presence to know their game plan. Then, it’s time to set up clear goals and build your strategy and marketing tactics accordingly.
Finally, remember to evaluate what’s working and what isn’t. If an email marketing campaign is not yielding the desired results, go with another tactic. Nothing is permanent in the digital world, so be ready to adjust your marketing strategy in real time.
Pairing a rock-solid digital presence with creative content is key to successfully market products and services online. Customers value the online activity of companies, but a business also needs to resonate with them. Fortunately, building a digital marketing campaign catered to specific customers is made easier by the various tools available.
Long gone are the days of cold calling and other invasive, noneffective business techniques that were not enjoyable for anyone involved. Marketing practices and strategies have evolved, and the new name of the game is efficiency, which means delivering the right content to the right people at the right moment. In order to achieve this, every marketing and sales team needs a good email marketing solution as its sidekick. Having been in business for more than 20 years, AWeber was one of the first to see the huge opportunity in the email industry. With loads of premade and customizable templates, split testing capabilities, automated workflow setup, and integrations with various third-party platforms, AWeber has all of the standard features you’d hope to see, but its wow factor is boosted by its award-winning support. Pricing depends on your billing cycle and how many contacts you have in your database, starting at as low as $16.17 per month for up to 500 subscribers. A free 30-day trial is available too, so curious users can give it a try with nothing to lose.
Manychat is a comprehensive automation platform designed to streamline audience engagement across Instagram, Messenger, and WhatsApp. It allows businesses, creators, and agencies to automate responses to comments, DMs, and replies, saving time while ensuring communication is personalized. Besides offering customizable chatbots, the platform enables seamless lead collection, tailored recommendations, and automated offers, helping to drive sales and enhance customer relationships.
Manychat offers a free plan that covers all the basics, as well as scalable plans for those who require more advanced needs, starting at $15. While there are no refunds, the free version serves as a test drive for anyone who wants to get a feel of the software before committing to a paid plan.
Webinars software is constantly evolving, and a great webinar makes the most of every tool available to create an event that will captivate your audience and benefit your business. Naturally, you need the software to pull it off – something that offers a great number of features. That’s exactly what you get with LiveWebinar, developed by Polish company RTCLab. Since 2016, this browser-based software has provided everything its users need to host a captivating webinar. LiveWebinar boasts a highly customizable platform with functions that provide enhanced commerciality, interactivity, and analytics. All of this can be had at a very affordable price with individual packages available. To make it even more enticing, LiveWebinar comes with a free forever version and a free 14-day trial to test out the software thoroughly.
Ever since its establishment in the UK in 2001, TextMagic has been an international leader in SMS marketing services. It sends 200 million texts each year on the behalf of more than 25,000 small businesses in over 100 countries.
Whether your business already uses an SMS marketing platform or you’re starting from scratch, TextMagic has much to offer. The service delivers a diverse range of features, such as contact subscription management, SMS automation, bulk messaging, virtual mobile numbers for 30 countries, online two-way SMS chat, email-to-SMS conversion, and numerous templates. On top of this, TextMagic provides an SMS API, which allows users to create their own messaging app using the software’s infrastructure.
TextMagic offers a pay-as-you-go-based subscription. If you’re based in the U.S., Canada, UK, or Australia, you also have the possibility to opt for a monthly plan. Plus, there’s an attractive 30-day free trial that lets all users try the service risk free.
Digital marketing connects businesses to customers wherever they may be. It increases the brand’s visibility, which helps generate leads and increase sales. There’s a whole world of online marketing tactics waiting to be explored, and it’s more than possible to promote a business free of charge. Before anything, make sure your business has a website. Many website builders provide their services for free, allowing you to have a professional webpage to share with your customers. Of course, this is where SEO comes in, and writing content containing the right keywords makes a big difference.
Moreover, remember to create social media accounts for your business. It costs nothing to sign up, and you’ll immediately open another gateway for customers to interact with your brand. Email marketing is another way to connect with customers, but you’ll have to build an email list first. Although it takes more time to get noticeable results, email marketing is still the one with the highest ROI.
If you don’t mind spending a bit of money on digital advertising, PPC (pay-per-click) ads are definitely worth exploring. Customers see your ads, but you only pay based on whether they click on them. Collaborating with micro-influencers in your niche is also ideal, as it allows your business to reach users who are already interested in the kind of product or service you offer.
Digital marketing is here to stay. New marketing tools are launched every day, so it’s important to know how to promote a small business online to flourish in such a competitive market. Another way to reach buyers globally is by setting up an ecommerce store that allows customers to purchase products online, all from the comfort of their homes. Finally, there are plenty of tools to help you implement a winning content marketing strategy and increase your customers’ engagement.
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