Are Your Emails Ready For Mobile?

In order to have a successful business in this day and age, you must have a solid plan in place for marketing. Not very long ago our choices for advertising products, services, or companies were very limited. Luckily for us technology has opened up a whole new realm of possibilities. Recent studies conducted by the digital agency known as STEEL have shown that emails delivered through mobile devices are steadily gaining more response from consumers all over the world.

In order to capture the attention of as many relevant mobile device users as possible, you will want to apply what is known as the K.I.S.S (Keep It Simple Stupid). When using mobile marketing, one thing you want to focus on is making your emails short, descriptive, and to the point. Links, images, and headings should be kept as minimal as possible, as too much is not only confusing for the reader but it is time consuming as well. Testing your emails has become even more important in the mobile era. You should test your newsletters on different smartphones and tablets to make sure that they look good on all devices and operating systems.