Disclaimer: We sustain our work & review products through paid collaborations.
Are Your Emails Ready For Mobile?

Are Your Emails Ready For Mobile?


In order to have a successful business in this day and age, you must have a solid plan in place for marketing. Not very long ago our choices for advertising products, services, or companies were very limited. Luckily for us technology has opened up a whole new realm of possibilities. Recent studies conducted by the digital agency known as STEEL have shown that emails delivered through mobile devices are steadily gaining more response from consumers all over the world.

Are Your Emails Ready For Mobile?

Mobile email marketing applies the same principals as traditional email marketing, but there are a few necessary changes that you must make in order to get a greater response from your campaign. Ignoring these changes can be a crucial mistake that you do no want to make with your business in mind.

In order to capture the attention of as many relevant mobile device users as possible, you will want to apply what is known as the K.I.S.S (Keep It Simple Stupid). When using mobile marketing, one thing you want to focus on is making your emails short, descriptive, and to the point. Links, images, and headings should be kept as minimal as possible, as too much is not only confusing for the reader but it is time consuming as well. Testing your emails has become even more important in the mobile era. You should test your newsletters on different smartphones and tablets to make sure that they look good on all devices and operating systems.

30% off GetResponse
GetResponse logo
Sign up for a GetResponse paid plan and choose a 2-year subscription for a significantly reduced price.
Save 30% on GetResponse

Since people are using their mobile devices to read their email, compelling subject lines for newsletters are even more important. Most of us make the decision to open or not open an email just by reading the subject line. Use capital letters in your titles to make it easier to distinguish from your content.

Use small buttons instead of links when ever possible, and your images need to be the size of a fingertip (44×44 pixels is best). Creating an email that is clear, interesting, short in length, using a limited amount of links, and images will get you started in the right direction with mobile marketing.


Best email marketing services of 2025

Editors' choice

GetResponse

Editor's rating:
Easy to use
Smarter, automated marketing
Targets the right audience
Increases engagement and conversions
Small businesses

Constant Contact

Editor's rating:
Covers all email marketing needs
Easy, flexible email design
Target the right audience
Fresh designs always available
Ecommerce

Mailchimp

Editor's rating:
All-in-one marketing solution
Smarter campaign optimization
Easy to create stunning emails
Generative AI features
On a budget

Zoho Campaigns

Editor's rating:
A/B testing
Dynamic content
Numerous template options
Insightful analytics
All-around email marketing

AWeber

Editor's rating:
Premade and customizable templates
Manage campaigns anywhere
Reach the right audience
Track performance effectively

Discussions

Share your thoughts, ask questions, and connect with other users. Your feedback helps our community make better decisions.

©2012-2025 Best Reviews, a clovio brand – All rights reserved