Product Events Marketing Automation for Small Businesses

Ever feel like you’re playing a never-ending game of tag with your customers? They browse, click, and almost buy… and then, just like that, they’re gone. Product events marketing automation is a way to avoid that happening.

Long story short, it can be described as automated marketing triggers that respond to customer actions or inactions in real time. Have you ever received a welcome email after signing up for something? That’s product events marketing automation.

It can respond to different things. For example, if a user explores a feature but doesn’t take the next step, it can send a helpful tip. Has a customer abandoned a cart? A friendly nudge or sweet discount might just seal the deal.

Automation is about creating innovative user engagement strategies that drive conversions and save time. By doing so, small businesses can easily eliminate manual follow-ups and guessing games and focus on growing their business.

Small business owners already have enough on their plates without chasing down every potential customer. Using key marketing automation events can nurture leads, retain customers, and drive more sales without them lifting a finger (well, after the initial setup). Here are a few must-automate moments:

First impressions matter, and sending welcome emails is your chance to engage potential customers before they forget what they’ve signed up for.

• Trigger: A new subscriber joins your email list.
• Message: A friendly ‘Hey there! Here’s what you can expect from us’ is enough. Adding a small discount or a helpful getting-started guide can make your product stand out.

Life gets busy; sometimes, customers just need a reminder (or a little incentive) to finish what they started.

• Trigger: Shopper adds items to their cart but doesn’t complete checkout.
• Message: A gentle nudge like ‘still thinking it over? Here’s 5% off to make your decision easier’ is a great way to encourage a purchase.

Showing appreciation for a first purchase builds loyalty, and offering a next-step incentive keeps the customer coming back. You can also use this to encourage engagement, helping users stick around and holding their interest.

• Trigger: Customer makes their first purchase or reaches a milestone.
• Message: A thank-you email with product tips, asking for feedback about their experience, and a discount for their next order can show a customer they matter.

A well-timed email can remind customers why they loved your brand in the first place. Companies like Duolingo even take this a step further, sending messages that play with making the customer feel guilty about staying away for too long. Now, we’re not saying that you should do the same, but making the reminder funny and engaging is a strategy that’s proven to give good results.

• Trigger: A customer hasn’t interacted with your business in a while.
• Message: Send a funny message or a simple ‘it’s been a minute’ to remind them you exist.

With lead nurturing tactics for small businesses, automation is the key to keeping your customers engaged, happy, and eager to return. The cherry on top is that once you set it up, it keeps working, leaving you to focus on improving your business.

Automation isn’t actually magic, but it sure can feel like it. Having the right marketing automation tools for small businesses can make all the difference, no matter your goals. Here are the essentials:

By now you should already know that email marketing matters. Your emails shouldn’t just go to spam or get lost in a sea of other emails; they should land in inboxes at the perfect moment. Choosing the right tools like GetResponse, Mailchimp, and AWeber lets you automate emails based on product events, whether a welcome message or a cart reminder.

CRM software tracks every interaction, helping you send personalized, well-timed messages. Options like Salesforce and HubSpot easily help you automate follow-ups, sales processes, and re-engagement campaigns.

You can’t optimize what you don’t measure. Analytics tools like Google Console help track user behavior, from site visits to drop-off points, so that you can fine-tune your automation strategy.

Not every customer checks their email, but they do check their texts. Reaching someone through their mobile is much more efficient at ensuring your message is seen. That’s precisely where chatbot automation comes in.

With tools like Manychat, you can set up WhatsApp, Instagram, Messenger, and TikTok messages triggered by events. You have complete control of the bot’s flow, meaning you can set messages triggered by different actions, like someone abandoning their cart.

With the right tools working together, your automation game can go from ‘meh’ to mind-blowing. Smart marketing means saving time, boosting engagement, and keeping your customers returning for more.

When we talk about setting up a marketing automation workflow, it might sound like you need a degree in coding. But trust us, it’s easier than it sounds:

Automation isn’t a set-in-stone deal. Keeping track of KPIs is a key way to measure success (and understand what isn’t working). The most relevant metrics to keep an eye on are:

• Conversion rates: These show you whether your messaging is on point or needs more spice.
• User engagement: How often are users opening emails, clicking links, or interacting with your messages? If it’s not as much as you expected, maybe it’s time to rethink your strategy or channel.
• Repeat purchases: It’s not all about the first sale. If customers are coming back for more, you know your automation is doing its job!
• Churn rate: If your customers leave faster than a cat on a hot tin roof, you have a problem. This metric shows how many users stop interacting with your business, and it’s crucial to understand if your automation is keeping them around or pushing them away.
• Open rates: How many people are opening your emails and messages? This can show you if you’re sending them at the appropriate time to the relevant people.
• Click-through rates: This metric gives you information on how many people are clicking the link in your messages. It is important for revealing whether your content and offers resonate with your customers.

Tracking these KPIs is only half the battle. You also have to iterate your strategy based on the data. Make sure you interpret the metrics and act accordingly to improve them. Automation is an evolving process, like a garden that needs tending. So, keep an eye on your KPIs, learn from them, and keep tweaking.

So, there you have it. Product events marketing automation is a surefire way to make your life easier, boost customer engagement, and save you a ton of time and energy. Incorporating automation into your marketing strategy can be a game-changer for growing your business.

But remember – don’t run before you can crawl. Pick one event to automate first and learn from it. Once you get used to it, you can start to build up to different projects. You may want to do yourself a favor and opt for tools like Manychat, which can make automating as easy as 1,2,3. These types of platforms let you personalize triggers and messages, create different workflows, and improve customer engagement.

Now that you have our actionable marketing automation tips, it’s time to take matters into your own hands!