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Interview with LiveWatch Security’s CEO

Interview with LiveWatch Security’s CEO

By Daniel C.Daniel C. Verified by Sander D.Sander D. Last updated: January 9, 2025 (0)
Table of contents

LiveWatch Security (Reviews), better known in the offline world as SafeMart, is one of the newer entrants in the home security industry and has managed to rapidly gain thousands of customers around the country. Great features such as their amazingly fast ASAPer messenger service and highly responsive customer care are a few of the reasons why LiveWatch Security is among the top-rated home security systems selected by our team of editors. In this interesting interview, the company’s CEO Brad Morehead makes it very clear that LiveWatch Security is striving hard to provide the best home security services day after day through innovation and dedication.

Can you tell us a bit more about yourself and your role at LiveWatch® Security?

I’m the CEO of LiveWatch Security, where I work with our team to design the best and most innovative home security system solutions available.

What is the connection between SafeMart and LiveWatch Security?

There really isn’t any difference between the two, we are one company with different brand names for our online retail and service offerings. SafeMart is just the online brand for LiveWatch Security. It is similar to how Google has the Play store or how Apple has iTunes.

What makes your home security system the fastest available?

Our ASAPer (As Soon As Possible Emergency Response) technology really revolutionized the home security industry, and it is one of the many things that set us apart from other home security companies. When an alarm is set off, the ASAPer feature notifies everybody listed as an emergency contact, and it does so up to ten times faster than our competition. This efficient communication streamlines emergency response. Not only is it faster, but it eliminates up to 40% of false alarms that our competitors would have with their old and unnecessarily hectic process. Our ASAPer system allows our customers to quickly and effectively respond to potential security threats.

LiveWatch introducing ASAPer

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Can your security systems also be used to protect homes with small businesses?

Yes, our systems can be used to protect any structures that our customers wish to safeguard.

Which sort of training does your security monitoring personnel receive?

Our teams receive a variety of industry, manufacturer and company-specific training on home security. Our training ranges from our entry level new hires through our extensive American job creation program to high-end career technicians with the industry-best NICET Level IV certification.

What is the process of setting up an existing alarm system with LiveWatch Security?

With Plug & Protect, it only takes our customers about 30 minutes to save 30-50% off expensive older services like ADT or Vivint. First, customers contact us and tell us about what they want to protect. We configure the system from our fulfillment center in Kansas and ship it to the customer’s door. The customer places the system and sensors around the home in about 30 minutes, then we activate the system with a call from our team to the customer. It’s that easy, then the customer can control their security system, lights, locks, thermostat and more from their smartphone, tablet or computer.

Why should we choose LiveWatch Security and not another home security company?

In addition to LiveWatch Security being the most innovative and fastest-growing home security company in the industry, we place an unparalleled emphasis on customer service. Part of that comes from our origin because we were founded by a paramedic. Everything we do revolves around our customers; all our work goes into making their lives easier and safer. On top of that, our prices are 30-50% lower than the average industry prices, our Plug & Protect technology makes DIY-home security easy and our ASAPer technology sets us apart from our competition. Quite simply, LiveWatch is:

  • Up to 10x faster with our exclusive As Soon As Possible Emergency Response (ASAPer®) service
  • Customized now and at any point in the future with our exclusive Plug & Protect® service
  • Up to 30-50% less expensive because we use our online business model to cut out expensive middlemen, salesmen, installers and trucks.

Which security products and services, other than LiveWatch of course, do you recommend to our readers to protect their families?

As far as products and services go, LiveWatch has everything your readers will need to protect their families, from home automation to security cameras to burglar and fire alarms. However, as a supplement to our products there are additional steps your readers can take to burglar-proof their homes, such as using deadbolt locks and securing their sliding windows and doors.

What may we expect from LiveWatch in the near future?

Innovation. We are always looking to create the next big thing that will help protect our customers and their property.

What is working at LiveWatch Security like?

We have a great team at LiveWatch that focuses on making things better for our customers. At our huddles every day we talk about what we can do to improve the experience for new and existing customers. We try to innovate and focus on the right way to do things, not the way that our competition has always done things. Our passion is to help you protect what is priceless.

LiveWatch Team

Anything else you’d like to share with us?

Try us out. We back it up with shorter contracts and the best return policy in the industry. Our customers stay with us because they want to, not because they have to! See for yourself and try the LiveWatch advantage!


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