All companies need to have a strong marketing plan. It’s essential that you know how to position your business on the market and answer your target audience’s needs to boost sales. Fortunately, as expensive traditional media is becoming less relevant and online marketing is becoming increasingly popular, marketing has never been cheaper. No longer do you need to pay for expensive billboards or TV ads. Instead, you can funnel your marketing budget into modern technology and connect directly with your target audience. Better yet, online marketing allows you to reach more people for less. And it’s content marketing that has become the backbone of any business’s marketing efforts. Content marketing is not only surprisingly inexpensive but also offers tremendous value to your product.
Content marketing covers a wide variety of mediums. From YouTube videos to social media posts and blog articles, everything your audience consumes is considered content. In short, content marketing is anything you produce that either informs or entertains your target audience while boosting your brand. Like everything in business, content marketing needs planning. This is the only way to get a higher return on all the benefits content marketing can offer you.
For instance, let’s imagine that you own an accounting firm. As tax season is approaching, you write several guides that answer the most common questions posed by small business owners and share them online for free. Soon enough, you start getting organic traffic to your website and some of the readers of your comprehensive advice are then converted into new customers. Better yet, other companies in the industry now link to your content on their own blogs, giving your content a wider reach and expanding your network.
In other words, those inexpensive guides prove your company’s expertise, building your brand authority at an affordable cost. Of course, this only happens when you truly stand out from the crowd. Fortunately, several content marketing apps and tools can help your business do just that.
Due to the number of solutions available, it can be challenging to find content marketing tools for your business’s needs. To help out, we narrowed it down to the following platforms:
Brand Push is a public relations agency specializing in press releases, which helps users build credibility and easily increase visibility. Crafting and publishing stories across more than 200 high-profile news outlets helps businesses gain exposure, increase sales, and drive conversions. With its extensive newswire network, Brand Push can help boost any website and social media account, and the best part is that bundle orders win users up to 30% off the original price. Plus, if the provider isn’t able to publish the article or if anything goes wrong during the process, users can get their hands on a refund.
Managing social media accounts and remembering what needs to be posted, where, and when can be a logistical nightmare even for the smallest of businesses. What’s even worse is that hopping between all those accounts and passing around account credentials to other employees heavily influences business productivity – in the wrong way. That’s why it’s such a relief that social media manager tools like the appropriately-named SocialPilot exist. However, this particular software isn’t just a unified interface for scheduling posts on various social media platforms; it also has a powerful set of features with which social media management can be even more effective. Whether it’s creating groups of similar accounts, managing Facebook pages from a single account, or getting detail-rich reports regarding your performance, SocialPilot is tailored in a such a way that you can make the most out of your and your clients’ social media pages. And we haven’t even mentioned the extras, such as the mobile app with the splendid visual editor or the clever browser extension with the instant post creation option.
Although Blurb is a photo book editing and printing solution provider, this California-based company is also a perfect place for those who want to create trade books, magazines and eBooks. Whether you use the simple online editor Bookify with its straightforward customization tools, safe zones, auto-save feature and PDF import, or the BookWright software with the advanced features of the online editor and even more – you can be sure that your (photo) book is in good hands. There are various themes, photo papers, covers and book sizes at your disposal in the software, which is available in 7 different languages. No matter which part of the world you live in; the company lets you create your book with ease, whether you use the obligatory 20 pages or go for all 440 pages. And to make things even better, the final product is printed and delivered within a short period of time for very cost-friendly prices.
Not all of us are blessed with artistic abilities. So, when you need an eye-catching design for your business, it’s time to call in the experts – like New Jersey-based graphic design service, Penji. Since 2017, the company has been creating top-notch custom logos, UX designs, packaging, marketing materials, and more for businesses of all sizes and niches. With over two million designs from the top 2% talent in the world, it’s never been easier to keep your brand on point alongside an on-demand graphic design company like Penji. The easy-to-use platform also lets clients communicate with designers, who tweak and revise the designs until the customer is satisfied. To top it all off, Penji allows for unlimited design requests, regardless of the subscription chosen. But before committing, there’s a 30-day money-back guarantee to take a closer look at Penji risk free and see whether it meets your graphic design needs.
There are many reasons why people record their screen: to create a step-by-step tutorial, rewatch a webinar or online meeting, make a YouTube video, the list is endless. By offering an extensive set of tools, Movavi Screen Recorder helps you with all this and more. The software provides various recording parameters, grabs system and microphone audio, and lets you draw on videos without post-production editing. It even comes with a scheduler, perfect for recording webinars or other online events when you can’t be at your desk.
The app isn’t available for free, though. You can test everything at zero cost for 7 days, but this version adds a watermark to all your recordings. So, to use Movavi Screen Recorder you’ll need to get either the one-year or lifetime subscription. This limitation raises a big question: is Movavi Screen Recorder good enough to deserve your hard-earned money when there are great, watermark-free screen recorders that don’t charge you for their services?
Fiverr is the place to go to find young talent offering up their skills on web design, writing, business, or marketing. What once started as a marketplace with services all at $5 (hence the name Fiverr) has now grown to become more complete, offering services and products of all sizes. The website is a place where anyone can present their forte. If you are good at translating, then you can create a gig for translating a specific number of documents for a fixed price. Fiverr covers all sorts of activities, going as far as including gigs for pranks. Steady work yields extra rewards, as sellers go up the ranks with added benefits. Numerous features are meant to make the buyer’s life easier as well since they can compare sellers with the help of user-submitted comments and a detailed profile card. And if you are the on-the-go kind of person, then make sure to download the mobile app to continue your work far from your desk.
In the same way that companies need to have a business plan, all marketing efforts need to be backed up by a marketing strategy. You should only get started after carefully planning, as this will allow you to pinpoint how to get the best results. Marketing plans can be as comprehensive as you want, but a nice place to start is by first answering the six W’s (who, what, when, where, why, and how).
By answering these questions, you’ll have a clear goal in mind. Let’s imagine you sell wedding cakes. After answering these questions, you conclude that one of the best places to advertise your cakes is on Pinterest – where most brides create boards for their wedding planning. Additionally, you notice that it’s worthwhile writing blog articles that answer the most searched wedding questions by engaged couples to increase web traffic. Of course, what channel to use and content to create depends on the product you offer and its competitive advantage.
Marketing is one of the most important parts of a business, but so are productivity, finance, and team management. Company owners need to be on top of their game in all areas and it can be a bit overwhelming. Thankfully, we live in an era where technology substantially cuts the time spent on each activity, letting you focus on the more strategic side of running a business.
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