Many consider it an incredible innovation while others remain skeptical, but there’s no denying that ChatGPT has taken the world by storm. It goes without saying that OpenAI has developed something unique with its free service.
Despite being a chatbot, communicating with ChatGPT doesn’t feel all that different from an actual conversation with a living person. For one, it provides an answer in real time while picking information from a vast database.
For example, a marketer can copy-paste a question they received from a customer, and the AI is able to look up similar scenarios and provide suggested responses. Moreover, ChatGPT provides enhanced personalization so that its answer is catered to your business and customers. As such, the service has the potential to be an important addition to your digital marketing strategy.
What is ChatGPT?
ChatGPT is a natural language processing service powered by a deep neural network (DNN), a form of AI structured to function like a human brain. The chatbot receives information via so-called ‘prompts’, which can be both questions and direct orders.
For example, asking ChatGPT for tips on how to come up with an effective marketing campaign provides a campaign name, a tagline, and how-to instructions. This is just a small ripple in the pond, as the AI can answer almost any prompt – making it a valuable asset for marketers. In addition to conducting market research, ChatGPT can be an effective content marketing tool, as you can use it to make your content SEO-friendly, write a slogan, and much more.
How to write good ChatGPT prompts for marketing
Although the service can understand complex prompts, it’s better to be straightforward and concise. Otherwise, ChatGPT may ask for more information or completely misunderstand you. Additionally, you should provide all the necessary information like links, your business name, and the type of marketing you do.
Unlike typical chatbots, communication with ChatGPT is a continuous activity. So, you can follow up on previously submitted prompts with new ones. You may also choose to generate a new response if you’re unsatisfied with the result.
Best ChatGPT prompts for marketers
Generate a Captivating Slogan for Our Brand
ChatGPT can create a catchy slogan for your brand based on its name, which you can submit when signing up for the service. You may also add one or two links so that ChatGPT can work with more data.
Having said that, ChatGPT isn’t foolproof. So, the resulting slogan needs further tweaking on your end since the chatbot doesn’t know your audience as well as you do. An alternative is to provide ChatGPT with information about customers so that the AI is able to generate a well-informed slogan.
Write an SEO-friendly blog article outline for [topic]
An SEO-friendly blog article is imperative for driving organic traffic to your website. Fortunately, it’s effortless to come up with SEO-friendly blog article outlines with ChatGPT. The AI creates the structure of the blogs, including keyword-focused titles, headings, and instructions. Of course, you shouldn’t just copy-paste what the AI tells you, but it’s an excellent starting point to come up with informative and high-ranking content for your website.
Give me a list of informational keywords for [product or service]
Search engine ranking can be further improved by using relevant keywords. After ChatGPT produces several words and expressions, all you need to do is cleverly place them throughout your content. However, be mindful of using too many of the keywords ChatGPT finds, as keyword stuffing can negatively impact your ranking.
Draft a meta description about [blog post]
Summing up content in 20-30 words can be challenging, especially if you’re not the content creator. Fortunately, asking ChatGPT to write a short and informative meta description and providing a link to the relevant article gets the job done. You can even recycle AI-generated meta descriptions, changing only some of the keywords to better align with other articles.
Help Me Make This Product Description [Adjective]
Describing every product one by one can be mind-numbing, and after reviewing your work, you may find that your descriptions are repetitive. At this point, it’s only natural for any content creator to pick holes in their writing and look for inspiration elsewhere.
Fortunately, ChatGPT can take a draft and spice it up with synonyms and appealing expressions. All you need to do is inform the AI of the style you want, such as engaging, fun, serious, or heart-warming. Using this tool can be a great way to enrich your vocabulary and phrasing.
Create a compelling social media ad for [product or service] aimed at [target audience]
Social media ads directly target your audience, so they have to be spot-on, fun, and informative at the same time. Fortunately, ChatGPT can write a short and punchy ad in no time, catering to a chosen target audience. By using the AI in this way, communication with your customers will improve as you learn how to tailor your social media content specifically to them.
Generate a catchy call-to-action button
Making customers buy your product or service is close to impossible without catchy CTAs. However, it’s often challenging to remain punchy, creative, and straightforward at the same time. By letting ChatGPT create just a list of CTAs for you, you effectively gain a formula for other CTA copies that you create in the future.
Create an eye-catching email subject line for [product]
For email marketing to be effective, you need an appealing subject line to draw your audience in. ChatGPT is great at coming up with ideas if you provide information about your brand like a link to one of your products. While you still have to edit the AI’s response, it gives you a significant head start. You also get an idea about how long an email subject line should be, depending on the topic or product.
The benefits of using ChatGPT for marketing
While it can’t be relied upon 100%, ChatGPT can truly inspire creativity. Whether marketers are writing a blog article, a social media ad, or an email subject line, this AI can be incredibly handy if used logically. For instance, you always have to edit ChatGPT’s responses to make them more aligned with your marketing business.
As such, you can think of ChatGPT as an assistant, nudging you in the right direction and creating templates from which you can springboard. Among many others, it helps with:
Coming up with your brand’s slogan.
Quickly finding relevant keywords.
Filling out meta descriptions.
Outlining SEO-friendly blog articles.
Generating engaging social media ads.
Creating effective call-to-actions.
With new developments in AI emerging almost daily, ChatGPT is quickly becoming an essential marketing tool. Although it doesn’t – and shouldn’t – do all the work, the chatbot is particularly useful for helping improve marketing efficiency.
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