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Best Reviews > Reviews > Kartra Reviews

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Kartra Reviews

By Inês S. Verified by Saskia H.
Last updated: November 19, 2023
Tab title
Kartra Logo Visit Kartra 30-Day Free Trial
Kartra Logo
Visit Kartra 30-Day Free Trial
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Editor's Rating
Overall
Features
Price
Customer Service

Positives

  • Robust lead management
  • Smart sales sequences
  • All-in-one marketing solution
  • Comprehensive analytics
  • Great customer support
  • Intuitive and easy-to-use

Negatives

  • Not ideal for larger businesses
  • No dedicated reports section

It’s not every day that you find a solution that covers every marketing aspect of your online business. Created in 2018, Kartra is one of the best all-in-one marketing platforms out there, catering to every niche, from service-based companies and consultants to content creators.

With Kartra, nothing falls through the cracks. Its marketing tools work in unison, integrating with third-party apps through its marketplace. Whether with email marketing, membership management, page building, or automated funnels, the service delivers everything necessary to launch products or services to market successfully.

Kartra is perfect for entrepreneurs with great ideas but little time or budget to achieve them, and all its subscription plans start with a 30-day free trial that doesn’t shy away from advanced marketing features. If that wasn’t appealing enough, this risk-free period is extended by another month through its money-back guarantee.

30-Day Free Trial of Kartra

Subscribe to any of Kartra’s plans to enjoy a no-strings-attached 30-day trial. Experience this world-class marketing platform at zero cost.

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Features

Excellent lead management is critical to business success. With Kartra, users get a 360-degree view of contacts and learn about the behavioral patterns of website visitors, such as where they came from, and how they went from signing up to reaching checkout.

Lead capturing is just as crucial for the service, which offers captivating form templates that are easy to edit and place on web pages. Users can set out these opt-in forms to appear at the most relevant times, whether they want to embed them or make them pop, slide, or peek out on their website.

Form Form Settings Calendar

Opt-In Form

Kartra Opt-In Form

Form Settings

Kartra Form Settings

Calendar Settings

Kartra Calendar Settings

As a marketing-centric solution, Kartra isn’t rich in team management tools. However, when the back-and-forth scheduling of meetings with customers starts to feel too overwhelming, users can take advantage of the calendar feature. It allows clients to book appointments and reschedule with one click. Plus, there are templates for any line of business.

Limited-Time 20% Coupon Code for Kartra

Take advantage of this limited-time coupon code to get an extra 20% off your Kartra subscription first payment. This offer is available for the Starter and Growth plans, regardless of whether you go with monthly or annual payments.

KARTRA20OFF
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Page Builder

Unlike standalone website builders, Kartra Pages is a multifaceted tool that integrates with its users’ email systems, helpdesks, membership sites, and calendars. It offers over 500 templates for lead capture, sales, checkout pages, and more. We were also pleasantly surprised that every element on the service’s website builder is customizable.

Kartra promises to decrease abandoned cart rates with its checkout page templates. Users can maintain branding and manage their sales, subscriptions, payment plans, trials, and coupons with little effort. When customers return, the service pre-fills their information for an even smoother buying journey, and if they leave prematurely, it automates highly clickable cart recovery campaigns.

The web pages and checkout sections know everything about your visitors (from profile details to mailing list subscriptions) and automatically adapt their look and content to match your clients’ preferences.

Checkout Page Templates

Checkout Configuration

Kartra Checkout Configuration

Page Templates

Kartra Page Templates

Lead Tracking and Scoring

Gorgeous landing pages and forms that capture audiences’ attention are fundamental, but without powerful lead-tracking technology, this would mean very little. Kartra knows who your public is and which prospects will likely become loyal customers and increase conversion rates.

From forms to web page visits, video views, product sales, and more, the service keeps records of all interactions, allowing businesses to delve into clients’ behavior and even rank them by value. In fact, Kartra scores every lead that interacts with your brand and helps you trigger automated campaigns based on their ranking, such as offering special offers like discounts.

Lead Scoring Lead Behavior

Lead Scoring

Katra Lead Scoring

Lead Behavior

Kartra Lead Behavior

Marketing Campaigns

Kartra’s one-of-a-kind email builder has integrated workflows to drive in leads and power up click-through rates. Follow-ups are done for you, and every send, open, or click is tracked in real-time. The platform offers visually stunning templates for desktop and mobile screens, and we found the split testing straightforward to use.

Kartra’s premade funnels aren’t your run-of-the-mill web page funnels either – they include opt-in forms, emails, SMS, automation, lead tagging, triggers, to name just a few – all connected through a drag-and-drop sequence builder with AI support.

Once the user defines their workflows, the service runs their campaigns tirelessly around the clock. Plus, through Kartra’s Campaign Marketplace, they can repurpose ready-made campaigns crafted by renowned marketers in the industry.

Email Sequence Builder

Email Automation

Kartra Email Automation

Sales Sequence

Kartra Sales Sequence

Landing Page Builder

Kartra Page Builder

Customer Support

Besides its powerful email channels, Kartra offers a world-class ticketing system that gives customer agents full access to their clients’ histories. Phone calls, email, Skype, or live chat – the platform accommodates all forms of communication through one simple helpdesk.

When businesses receive similar queries frequently, they can create Wiki articles and canned responses or even direct clients to a self-billing portal to manage rebuilds or cancellations independently. Plus, we were able to create dynamic surveys and quizzes to assess satisfaction levels and gather feedback. This service goes the extra mile with its customer support tools, offering detailed analytics on every interaction.

Help Desk Live Chat Help Desk Builder Survey Model

Help Desk

Kartra Help Desk

Live Chat

Kartra Live Chat Example

Help Desk Builder

Kartra Help Desk Builder

Survey Model

Kartra Survey Model

Reports

Advanced analytics are the backbone of any CRM or marketing solution. Kartra offers insightful reports across all its tools, from heatmaps to A/B split testing results.

However, unlike most CRM systems, Kartra doesn’t have a dedicated reports tab. Instead, each section on the platform, from ‘Products’ to ‘Integrations’, includes comprehensive metrics that also reference the data collected from other Kartra tools, such as Karta Pages.

With top-level lead management tools, AI-supported funnels, and an advanced helpdesk, Kartra ensures businesses have a helicopter view of their customers to make informed decisions about their marketing efforts.

Kartra Analytics

Additional Features

With Kartra, publishing, marketing, and tracking videos are taken to the next level. Its video builder integrates dynamically with the marketing features, allowing users to create forms that appear at the end of videos, plus onscreen calls-to-action. Businesses have complete control over branding, and Kartra consistently tracks their viewers’ engagement.

Creators who want to share their knowledge while getting a recurring income can create, manage, and track their memberships and online course subscriptions with Kartra’s Membership sites. These multi-tiered portals come in dozens of layouts and integrate with other tools from Kartra’s ecosystem, like its video hosting service.

But that’s not all – Kartra understands that modern companies can’t succeed without affiliates to promote their products. So, it launched ‘Kartra Affiliate’, a dashboard where businesses can manage relationships, set rules for commissions and the minimum number of sales, and see detailed metrics on affiliate earnings per click, sale, conversion, and more.

Video Builder Membership Editor

Video Builder

Kartra Video Builder

Membership Editor

Kartra Membership Editor

Ease of Use

Kartra is democratizing the CRM and marketing industry that was once exclusive to larger businesses or the tech-savvy. Its 500 page templates are easy to master without coding expertise, and the mobile and tablet-optimized dashboards guarantee a smooth user experience across all devices. The entirely cloud-based platform keeps your information safe and accessible from anywhere.

Although we felt a bit overwhelmed with the onboarding, Kartra’s concierge services helped set everything up, assisting us to create product pages and manage email sequences and workflows.

Integrations

Kartra Integrations The most appealing thing about Kartra is that it combines several marketing tools not usually found on CRM platforms. On top of this, the service understands the importance of third-party integrations. Along with providing an API, IPN, and the possibility to add custom apps, Kartra offers native integrations with big industry names:

  • Payment gateways: Stripe, Authorize.net, PayPal, and Braintree
  • Email gateways: SenGrid, MailGun, Elastic Mail, Postmark
  • SMS gateways: Twilio, Plivio, and Nexmo
  • Membership platforms: Kajabi, aMember, Wishlist
  • Hub connectors: Zapier
  • Calendar/video conferencing apps: Google Calendar, Google Meet, Zoom

Pricing

Thankfully, Kartra’s pricing kicks off with a 30-day free trial that grants access to every feature on their tier plus unlimited websites, pages, videos, and products, along with advanced tools like funnel mapping, forms, and automated sequences.

Ideal for freelancers and small teams with up to five users, Kartra’s Starter Plan is $99 per month when billed annually. It covers up to 2,500 contacts but only supports one domain and one language, so rapidly expanding businesses might want to upgrade.

Starter
$99/mo
Billed Annually
  • 2,500 contacts
  • 1 language
  • 1 domain
  • 5 users
  • -
  • -
  • -
More Info
Growth
$189/mo
Billed Annually
  • 12,500 contacts
  • Unlimited languages
  • 3 domains
  • 10 users
  • 300 webinar attendees
  • Funnel simulation
  • Affiliate management
More Info
Professional
$429/mo
Billed Annually
  • 25,000 contacts
  • Unlimited languages
  • 5 domains
  • 20 users
  • 1000 webinar attendees
  • Real-time funnel analytics
  • Affiliate management
More Info

With a price of $189 per month (billed annually), the middle-tier Growth Plan accommodates up to 12,500 contacts, three domains, and unlimited languages and includes ten seats. Additionally, its subscribers can benefit from features such as funnel simulation, helpdesk support, and the handy affiliate management dashboard.

Geared towards large companies, the Professional plan starts at a monthly $429 with annual billing. It features everything from the cheaper plans and extras like real-time funnel analytics and helpdesk live chat. Subscribers can add up to 25,000 contacts and create five different domains.

Going for the annual plan already rewards you with up to 22% off, but Best Reviews readers get a coupon code for an additional 20% discount on their first payment for the Starter and Growth plans. If you find that Kartra doesn’t meet your needs, simply email the support team within 30 days of purchase for a hassle-free refund.

Customer Service

Kartra’s accessibility goes beyond its intuitive software. The company has a blog with various articles on all things marketing, from expertly written guides to how-to explanations. Then, there’s Kartranaut, a learning center packed with step-by-step walkthroughs for every feature, and a product support page with several FAQs.

Blog Learning Center Facebook Community

Blog

Kartra Blog

Learning Center

Kartra Learning Center

Facebook Community

Kartra Facebook Community

Additionally, there’s a chatbot available for answering basic questions and helping users fill in support forms for contact agents. The customer support agent we interacted with was readily available and quickly addressed our queries. Keep in mind that customer service is available only on workdays during business hours.

Kartra takes pride in having an active community of users on Facebook, where people share ideas, templates, and services. The company also encourages user feedback through comments and a features request page on Instagram and X.

Bottom Line

Kartra Main Page Kartra’s cloud-based platform is music to an online business’s ears. From website creation to campaign automation, this dynamic service helps a company thrive by integrating all its marketing efforts under one roof. Its detailed analytics anticipate client behavior while optimizing engagement and data-driven decision-making.

Alongside its ecosystem-like structure, Kartra’s extensive range of custom options gives users the flexibility to design their pages, forms, membership sites, and videos, making them all consistent with brand colors and logos.

But the greatest part is that this is all free to experience with a full-fledged 30-day trial that can be extended by a month with its money-back guarantee. Plus, with our coupon code, you get 20% off your first payment for the Starter and Growth plans. While Kartra isn’t suitable for huge companies that already have a robust CRM system in place, young, budget-conscious entrepreneurs will find everything they need to launch or boost their online businesses.

Visit Kartra 30-Day Free Trial

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Overview

Main Features
360º Customer View
# Users 20
Task Management
Workflow Automation
Platform Customization
Document Signing
Contact Forms
Templates
Meeting Scheduler
Sales
Sales Pipeline
Proposals
Contracts
Online Payments
Invoices
Reports
Sales Forecasting
Marketing Automation
Lead Tracking
Email Management
Social Media Management
Visual Identity
Customer Service
Customer Journey
Ticket System
Customer Satisfaction
Surveys
Integrations
# Integrations Unlimited
Microsoft 365
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Virtual Phone Systems
Web Conferencing Software
Lead Generation Tools
Project Managers
Document Management Platforms
E-signature Software
Zapier Integration
Platforms
Browser Version
Mobile-Optimized
Windows
macOS
Linux
Android
iOS
Pricing
Online Payments Fees
Lowest Price $99/mo
Monthly Billing $99/mo
Annual Billing $1188/year ($99/user)
Free Trial 30 days
Free Version
Money-Back Guarantee 30 days
Payment Methods
Visa
Mastercard
American Express
Discover
PayPal
Wire Transfer
Customer Support
24/7
Email
Live Chat
Twitter
Facebook
Blog
Community
On Call
About
Headquarters U.S.
Founded 2018

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