- Robust lead management
- Smart sales sequences
- All-in-one marketing solution
- Comprehensive analytics
- Great customer support
- Intuitive and easy-to-use
- Not ideal for larger businesses
- No dedicated reports section
It’s not every day that you find a solution that covers every marketing aspect of your online business. Created in 2018, Kartra is one of the best all-in-one marketing platforms out there, catering to every niche, from service-based companies and consultants to content creators.
With Kartra, nothing falls through the cracks. Its marketing tools work in unison, integrating with third-party apps through its marketplace. Whether with email marketing, membership management, page building, or automated funnels, the service delivers everything necessary to launch products or services to market successfully.
Kartra is perfect for entrepreneurs with great ideas but little time or budget to achieve them, and all its subscription plans start with a 30-day free trial that doesn’t shy away from advanced marketing features. If that wasn’t appealing enough, this risk-free period is extended by another month through its money-back guarantee.
Excellent lead management is critical to business success. With Kartra, users get a 360-degree view of contacts and learn about the behavioral patterns of website visitors, such as where they came from, and how they went from signing up to reaching checkout.
Lead capturing is just as crucial for the service, which offers captivating form templates that are easy to edit and place on web pages. Users can set out these opt-in forms to appear at the most relevant times, whether they want to embed them or make them pop, slide, or peek out on their website.
As a marketing-centric solution, Kartra isn’t rich in team management tools. However, when the back-and-forth scheduling of meetings with customers starts to feel too overwhelming, users can take advantage of the calendar feature. It allows clients to book appointments and reschedule with one click. Plus, there are templates for any line of business.
Unlike standalone website builders, Kartra Pages is a multifaceted tool that integrates with its users’ email systems, helpdesks, membership sites, and calendars. It offers over 500 templates for lead capture, sales, checkout pages, and more. We were also pleasantly surprised that every element on the service’s website builder is customizable.
Kartra promises to decrease abandoned cart rates with its checkout page templates. Users can maintain branding and manage their sales, subscriptions, payment plans, trials, and coupons with little effort. When customers return, the service pre-fills their information for an even smoother buying journey, and if they leave prematurely, it automates highly clickable cart recovery campaigns.
The web pages and checkout sections know everything about your visitors (from profile details to mailing list subscriptions) and automatically adapt their look and content to match your clients’ preferences.
Lead Tracking and Scoring
Gorgeous landing pages and forms that capture audiences’ attention are fundamental, but without powerful lead-tracking technology, this would mean very little. Kartra knows who your public is and which prospects will likely become loyal customers and increase conversion rates.
From forms to web page visits, video views, product sales, and more, the service keeps records of all interactions, allowing businesses to delve into clients’ behavior and even rank them by value. In fact, Kartra scores every lead that interacts with your brand and helps you trigger automated campaigns based on their ranking, such as offering special offers like discounts.
Kartra’s one-of-a-kind email builder has integrated workflows to drive in leads and power up click-through rates. Follow-ups are done for you, and every send, open, or click is tracked in real-time. The platform offers visually stunning templates for desktop and mobile screens, and we found the split testing straightforward to use.
Kartra’s premade funnels aren’t your run-of-the-mill web page funnels either – they include opt-in forms, emails, SMS, automation, lead tagging, triggers, to name just a few – all connected through a drag-and-drop sequence builder with AI support.
Once the user defines their workflows, the service runs their campaigns tirelessly around the clock. Plus, through Kartra’s Campaign Marketplace, they can repurpose ready-made campaigns crafted by renowned marketers in the industry.
Besides its powerful email channels, Kartra offers a world-class ticketing system that gives customer agents full access to their clients’ histories. Phone calls, email, Skype, or live chat – the platform accommodates all forms of communication through one simple helpdesk.
When businesses receive similar queries frequently, they can create Wiki articles and canned responses or even direct clients to a self-billing portal to manage rebuilds or cancellations independently. Plus, we were able to create dynamic surveys and quizzes to assess satisfaction levels and gather feedback. This service goes the extra mile with its customer support tools, offering detailed analytics on every interaction.
Advanced analytics are the backbone of any CRM or marketing solution. Kartra offers insightful reports across all its tools, from heatmaps to A/B split testing results.
However, unlike most CRM systems, Kartra doesn’t have a dedicated reports tab. Instead, each section on the platform, from ‘Products’ to ‘Integrations’, includes comprehensive metrics that also reference the data collected from other Kartra tools, such as Karta Pages.
With top-level lead management tools, AI-supported funnels, and an advanced helpdesk, Kartra ensures businesses have a helicopter view of their customers to make informed decisions about their marketing efforts.
With Kartra, publishing, marketing, and tracking videos are taken to the next level. Its video builder integrates dynamically with the marketing features, allowing users to create forms that appear at the end of videos, plus onscreen calls-to-action. Businesses have complete control over branding, and Kartra consistently tracks their viewers’ engagement.
Creators who want to share their knowledge while getting a recurring income can create, manage, and track their memberships and online course subscriptions with Kartra’s Membership sites. These multi-tiered portals come in dozens of layouts and integrate with other tools from Kartra’s ecosystem, like its video hosting service.
But that’s not all – Kartra understands that modern companies can’t succeed without affiliates to promote their products. So, it launched ‘Kartra Affiliate’, a dashboard where businesses can manage relationships, set rules for commissions and the minimum number of sales, and see detailed metrics on affiliate earnings per click, sale, conversion, and more.
Ease of Use
Kartra is democratizing the CRM and marketing industry that was once exclusive to larger businesses or the tech-savvy. Its 500 page templates are easy to master without coding expertise, and the mobile and tablet-optimized dashboards guarantee a smooth user experience across all devices. The entirely cloud-based platform keeps your information safe and accessible from anywhere.
Although we felt a bit overwhelmed with the onboarding, Kartra’s concierge services helped set everything up, assisting us to create product pages and manage email sequences and workflows.
The most appealing thing about Kartra is that it combines several marketing tools not usually found on CRM platforms. On top of this, the service understands the importance of third-party integrations. Along with providing an API, IPN, and the possibility to add custom apps, Kartra offers native integrations with big industry names:
Thankfully, Kartra’s pricing kicks off with a 30-day free trial that grants access to every feature on their tier plus unlimited websites, pages, videos, and products, along with advanced tools like funnel mapping, forms, and automated sequences.
Ideal for freelancers and small teams with up to five users, Kartra’s Starter Plan is $99 per month when billed annually. It covers up to 2,500 contacts but only supports one domain and one language, so rapidly expanding businesses might want to upgrade.
With a price of $189 per month (billed annually), the middle-tier Growth Plan accommodates up to 12,500 contacts, three domains, and unlimited languages and includes ten seats. Additionally, its subscribers can benefit from features such as funnel simulation, helpdesk support, and the handy affiliate management dashboard.
Geared towards large companies, the Professional plan starts at a monthly $429 with annual billing. It features everything from the cheaper plans and extras like real-time funnel analytics and helpdesk live chat. Subscribers can add up to 25,000 contacts and create five different domains.
Going for the annual plan already rewards you with up to 22% off, but Best Reviews readers get a coupon code for an additional 20% discount on their first payment for the Starter and Growth plans. If you find that Kartra doesn’t meet your needs, simply email the support team within 30 days of purchase for a hassle-free refund.
Kartra’s accessibility goes beyond its intuitive software. The company has a blog with various articles on all things marketing, from expertly written guides to how-to explanations. Then, there’s Kartranaut, a learning center packed with step-by-step walkthroughs for every feature, and a product support page with several FAQs.
Additionally, there’s a chatbot available for answering basic questions and helping users fill in support forms for contact agents. The customer support agent we interacted with was readily available and quickly addressed our queries. Keep in mind that customer service is available only on workdays during business hours.
Kartra takes pride in having an active community of users on Facebook, where people share ideas, templates, and services. The company also encourages user feedback through comments and a features request page on Instagram and X.