GetResponse vs Sendinblue Comparison

Europe’s entries into the email marketing arena, GetResponse and Sendinblue are two great examples of what to do when creating an extensive platform. While the services have a 20-year age gap between them, both provide decent all-in-one platforms where you can manage not only your email campaigns but also your social media profiles, webinars, ecommerce, and other marketing tactics. However, they do have a few key differences that may make you favor one over the other. So, which email marketing service fits your needs the best?

One of the most important parts of email marketing is sending the right content to the right people. GetResponse allows you to do just that by offering a thorough segmentation process where you can group contacts by their characteristics and behaviors. Furthermore, it lets you create specific tags to make this process easier – something you can then include on your web forms.

The platform’s marketing automation is also one of the best in the industry. On top of providing a user-friendly decision tree to help you see the bigger picture effortlessly, it comes with 40 pre-built automation processes, allowing you to come up with conditional email arrays within minutes. The number of newsletter templates is also amazing (over 1,000), meaning there’s at least one theme for every purpose. Of course, you can also design messages from scratch through HTML coding or the intuitive drag-and-drop builder.

Although there isn’t a free version to use forever, GetResponse’s pricing is quite competitive. You can get all features (excluding the webinar platform) with a 1,000 subscribers’ threshold for as low as $10.50 per month with a 24-month billing cycle. It’s also possible to test everything out before purchasing by using the company’s 30-day free trial.

Setting up tags is not the easiest thing to do because there’s little explanation of what each category means. However, if you take the time to learn how the platform works, you’ll be rewarded with one of the best segmentation tools in the industry. It provides a powerful filter where you can create complex conditional arrays for your subscribers’ attributes and behaviors. The A/B testing capabilities are also pretty good. Even though the platform only supports two versions of the same message, it allows you to test different subject lines and content.

Sendinblue’s drag-and-drop builder is quite intuitive to use and provides a certain amount of freedom. This is essential, as the company only provides around 100 email templates. If you prefer to create newsletters in a more traditional way, you’ll be happy to know that Sendinblue allows you to build templates through HTML or the rich-text editor.

One of Sendinblue’s best assets is its free plan. Although it does limit you in the number of daily sends to 300 and doesn’t provide all the features available. Still, it’s perfect for anyone just starting out. To access all the tools available – including the landing pages builder and unlimited marketing automation – a Premium account is necessary, costing you a whopping $59.40 per month.

Conclusion