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Best Sales Software for Small Businesses

Best Sales Software for Small Businesses

Best sales software for small businesses

You may sell the most innovative product on the market, but if no one buys it, your business won’t survive. Having sales agents cold-calling random prospects with a generic sales pitch won’t lead anywhere either. Acquiring leads is possibly the most critical aspect when it comes to your business’s success, and it’s essential to come up with a sales management plan to build the appropriate sales strategy. You also need the right team and for them to be engaged, which will ultimately lead to sales. While this sounds like – and sometimes is – a rather lengthy process, sales automation can help you out by managing emails and keeping an eye on statistics. The ultimate goal of sales automation is to free up time normally spent on administration, allowing you to focus more on improving your product.

Sales outreach automation

Customer outreach is challenging, but running an easy-to-navigate website is a great start. Having a live chat on your website will also help by implying that you’re always available, and regular posts on social media – preferably with links to your website – are imperative. But don’t stray from traditional methods either: a well-placed email and a friendly voice at the end of a phone line remain essential.

Automating even one of these processes will save you a significant amount of time. Your client base should be gradually expanding, and when these clients have questions, the first place they’ll look is your website. An automated chatbot directs your customers to your FAQ section in mere seconds. Meanwhile, automated emails (such as newsletters) grab clients’ attention, whereas well-thought-out social media posts help make them feel even more connected.

Best CRM Software

Sales CRM tools play a valuable role here. With all automated processes accessible from just one platform, it makes it easier for you to follow up with your leads and customize offers, allowing you to close more deals.

Recommended sales software for small businesses

Sales automation software is designed to help you spend less time doing marketing and more time perfecting your product. These tools are essential for streamlining your sales processes and helping you better understand your customers’ needs.

Nextiva

Editor's rating:
Starting price: $17.95/user/mo
Main features
  • All-in-one business solution
  • Manage customers efficiently
  • Boosts internal productivity
  • Try it risk-free
  • Comprehensive software
  • Built-in CRM
  • Free team collaboration platform
  • 30-day money-back guarantee
  • Lack of international numbers
  • Admin console isn't intuitive
  • No free trial
Summary
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As one of the most popular virtual phone systems on the market, Nextiva has stayed on top of the latest trends since its launch in 2008. Consequently, the provider has consistently developed its product over the years to ensure the best possible quality and user experience.

As a result, Nextiva has developed a comprehensive solution with a 99.99% uptime guarantee. Being available on both desktop and mobile, Nextiva goes beyond its duties as a virtual phone system and integrates other advanced features into its software.

In addition to serving as a task management software and team communication solution, the platform also offers AI features designed to enhance business efficiency and user experience.

Even though Nextiva's prices are a bit high, plans can start at $17.95 per user per month with a yearly subscription and maximum amount of users available. This translates into 30% off the regular rate.

While Nextiva doesn’t offer a free trial, users can still test the platform without risk by taking advantage of its 30-day money-back guarantee. Plus, a free demo of the service is easily accessible on the website.

Special offers
View offers
Up to 30% discount on Nextiva plans
30-day money-back guarantee with Nextiva
Free demo of Nextiva plans

AWeber

Editor's rating:
Starting price: $16.17/mo
Main features
  • Premade and customizable templates
  • Manage campaigns anywhere
  • Reach the right audience
  • Track performance effectively
  • Lots of responsive templates
  • Available on desktop and mobile
  • Detailed segmentation and targeting options
  • Many stats available in reports
  • Lack of free version
  • Pricier plans
  • No money-back guarantee
Summary
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Long gone are the days of cold calling and other invasive, noneffective business techniques that were not enjoyable for anyone involved. Marketing practices and strategies have evolved, and the new name of the game is efficiency, which means delivering the right content to the right people at the right moment. In order to achieve this, every marketing and sales team needs a good email marketing solution as its sidekick. Having been in business for more than 20 years, AWeber was one of the first to see the huge opportunity in the email industry. With loads of premade and customizable templates, split testing capabilities, automated workflow setup, and integrations with various third-party platforms, AWeber has all of the standard features you’d hope to see, but its wow factor is boosted by its award-winning support. Pricing depends on your billing cycle and how many contacts you have in your database, starting at as low as $16.17 per month for up to 500 subscribers. A free 30-day trial is available too, so curious users can give it a try with nothing to lose.

Special offers
View offers
Free use of AWeber for 3 months
Up to 35% savings on AWeber for students
Up to 15% discount on AWeber
30-day AWeber free trial

How to optimize your sales funnel

A sales funnel has seven stages, and it’s best not to skip any of them, especially when kicking off your business. At the ‘mouth’ of the funnel, potential customers become aware of you but don’t know much more than that. They then enter the stage of interest. The third stage is where they need to positively evaluate your service to then arrive at decision making. This can lead to the fifth stage, where clients make a purchase. This is often the final part, but two more stages follow if you are successful: customers will renew their contracts and repurchase what you’re offering.

Leads Funnel

Optimizing your sales funnel is no small task, but it’s more than doable with the proper practices. A well-thought-out social media post will initiate the funnel’s first stage. By posting regularly, you’ll steadily boost your company’s visibility. Meanwhile, tailored email sequences will pique your customers’ interest, making them feel you’re paying attention. It’s great if they buy something. However, working towards the increase of your client’s loyalty will ensure they come back for more. For example, thanking clients for their purchase and keeping them in the loop will increase the probability of them repurchasing what you have to offer.

Additional advice to boost your sales

While these solutions will likely jack up your sales significantly, there’s more you can do. Content creation tools can help you position your brand, and if you decide to start a blog and market your product through content, there are several content marketing tools that can help you streamline the process. The goal is to convince your clients that they need your product and so the focus should be on them rather than what you have to sell.

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