Becoming An Expert in B2B Email Marketing

Using the cloud

Companies that make use of cloud email marketing can save money by migrating from a provider of an email service to a cloud-based email application. The application is owned by the company and will run in the cloud. This provides a cost benefit and a solution that can grow when future needs arise without a strain on IT resources. The design of cloud services means that they are scalable to meet decreasing and increasing resource requirements.

Marketing campaigns: Be creative

Various tips are available for businesses to implement into their email marketing campaign. One tip to keep in mind when sending marketing emails is to not use prepackaged advertisements and lingo that typical readers may see as uncreative. The main message in an email should show personality that is used with a personal conversation. The pitch should be from a person, and not directly from a brand. The purpose of the email is to be unique so that the message is remembered. A second tip is to set a goal that is attainable based on your email marketing strategy. You need to have a reason and purpose to send an email to a recipient.

Mobile applications

Email list subscribers

A business that maintains an email subscriber list can send event-triggered emails when certain actions occur, this is a practice that Pinpointe pioneered in. This can include the mass mailing of a company newsletter, a new blog post, announcements for a new product and many other events. You can also send a discount or special offer to customers on their birthday or to advertise a special event. These emails can be sent automatically from the cloud email application or manually if a need should arise.