6 Advantages of Web Conferencing Software

2. Enhances employee productivity

There are plenty of reasons why companies see their employees’ productivity boom when they start using web conferencing software. The easiest reason to guess is that people don’t need to spend precious time booking meeting rooms or getting out of their desks whenever they need to speak with someone. However, it doesn’t end there. Web conferencing platforms also provide users with excellent tools that enhance team collaboration. For example, Microsoft Teams allows colleagues to work on a document and on a call simultaneously. Zoom, on the other hand, enables participants to co-annotate while one of them is sharing their screen or presentation.

3. Improves customer relationship

Customers are the most important stakeholder of a business. They’re the ones who pay for your service, and a happy customer can provide more publicity than a full team of marketers. This way, providing excellent customer support is mandatory for your business to thrive. Web conferencing software is the perfect tool for your business to accomplish that. Instead of emailing back and forth with your customers, just invite them to an online meeting. You can also take advantage of tools like remote control provided by web conferencing platforms such as GoToMeeting to solve their problem immediately.

4. Increases employee retention

Two-thirds of the workforce want to work from home, and 36% would prefer the option to work from the comfort of their sofa than getting a pay raise. Web conferencing software is the perfect tool to enable that. In addition to allowing employees to work as a team wherever they are, web conferencing platforms like BlueJeans provide the option to integrate with other third-party software, making the workstream smoother and more productive.

5. Breaks geographical barriers

All the advantages mentioned so far have one thing in common: you can run meetings with anyone wherever they are. This means that you can offer excellent customer support to clients worldwide, have employees across the globe, and close deals with partners all over the world. Of course, you need to consider local laws as well. For example, to do business in Europe, you’re required to follow GDPR guidelines. Fortunately, some web conferencing software providers are already GDPR compliant by providing end-to-end encryption or ensuring that all information stored is never used without the users’ consent.

6. Improves meetings’ engagement

You probably already know that web conferencing software provides all the necessary tools that, when used right, make running online meetings like doing them face to face. However, there are some advanced tools that can actually improve the productivity and engagement of your meetings. One example is to use a poll to have participants answer questions without putting them in the spotlight. Alternatively, you can break the main session into smaller rooms to divide the team into groups to discuss ideas separately. Furthermore, since some providers can record the full session or just the meetings’ highlights, you’ll never have a problem if you forget any vital point discussed during the web conference. Considering all the benefits web conferencing software provides, there’s no question that it will push your business to the next level.