With each passing year, VPNs are getting more recognition all over the world, gathering more and more fans who are not only trying to overcome some digital barriers, but want to safeguard their own privacy as well. In fact, VPNs have become more than a simple method people use to circumvent geographical restrictions of certain media content: they are real lifesavers providing anonymity and privacy through encrypted connections to secure servers scattered worldwide.
All this is now more important than ever, especially for Americans: according to recent news, ISPs will soon be allowed to log the internet path of users in order to sell that data to big advertising companies or, in other words, doing the same as Google or Facebook already do for quite some time. To make things worse, after the Federal Communications Commission (FCC) ditched some privacy measures that could have prevented these same companies from deploying full-on targeted advertising, both Republicans in the Senate and the House of Representatives voted to allow ISPs to endure in such dubious practices.
Although this is something that still needs the blessing of President Trump, consumers should start thinking about how this impacts their online life. Remember that we’re not talking about Google or Facebook, but your ISP, so a simple browser history cleaning or cookie prevention won’t be enough to hide from tracking and from targeted ads. If the bill takes effect, ISPs will be able to sell data without the need for asking for your consent.
Furthermore, those who don’t agree with such a practice will have a hard time opting out: although your ISP will most likely provide you some ways to opt out, it is up to them to choose how to present you this option. And we already know what this translates to: hiding the “escape pod” in those ridiculously long terms and conditions no one cares about. Considering that you probably don’t spend your days thoroughly reading ISPs’ privacy policies either, this will most likely go unnoticed for the great majority of users.
This is why the best way for you to keep your ISP in the dark is using a VPN.
If you’re a privacy enthusiast then you already know how VPNs works, but for those who are still quite unaware of it, we’ll explain the basics. First of all, VPN providers are companies who have VPN servers spread across the globe that you can route your traffic through. By connecting to any one of these servers you’ll be using encrypted tunnels, even getting a new IP address of the country whose server you’re connecting to. This way you can not only unblock content, but you can also hide from your ISP as well, since it can only see that you’re using a VPN, and nothing more. So whatever happens under VPN protection stays under VPN protection. Furthermore, even if you experience some speed losses, choosing the right protocol can help dealing with this concern.
Even if you think a VPN is just way too expensive, consider it a long-term investment as you won’t be traced and you can surf the web anonymously. Last but not least, to prevent that you end up falling into another “trap”, most VPN providers have trustworthy no-log policies, meaning that you’re invisible even for the VPN company.
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