New Streaming Service Quibi Is Coming to Mobile

With the streaming market in expansion, new competitors are bound to appear, each with its own competitive advantage. While the service itself isn’t due until April 2020, Quibi has been on the industry’s radar for some time now. The company was started by former HP CEO Meg Whitman and American film executive, Jeffrey Katzenberg.

Quibi is looking to enter the streaming market with an innovative service. While most available streaming services have focused on providing wider screen content with support on smaller ones, like smartphones and tablets, Quibi will target mainly mobile users. The company wants to produce videos under 10 minutes or so in length. For that, some well-known directors, like Guillermo del Toro or Sam Raimi, have already signed up to produce new content. Guillermo del Toro is responsible for box-office successes such as Hellboy, The Hobbit, and more recently, The Shape of Water. Sam Raimi is perhaps best known for his work in the Spiderman franchise.

While many might see Quibi as another player in the streaming services market, both Whitman and Katzenberg are reluctant to classify it as a competitor. Instead, they claim that Quibi will be an addition to those services. However, the company has a long battle ahead, as the launching of its service will coincide with Disney’s international launching of its new streaming service, Disney+. As the latter will still be reaping the benefits of being a novelty, Quibi risks being overlooked by the general public. Additionally, the company also faces the launching of Apple’s own streaming service, Apple TV Plus, which will happen during autumn of 2019.