Sendinblue vs Constant Contact Comparison

When Sendinblue was created, Constant Contact was already in the email marketing industry for almost 20 years. Don’t let the age gap cloud your judgment, though. Both companies provide excellent all-in-one platforms, with services that go far beyond email marketing. Despite this, there are some differences that may sway you to one platform over the other. Fortunately, one common aspect of these companies is that they both provide a great way to test everything at zero cost. Sendinblue offers a limited free version and Constant Contact lets you test out their service for 60 days risk-free.

There are over 100 newsletter templates to play with, and you’ll definitely find one that fits your needs. Of course, creating a design from scratch is always an option as Sendinblue provides an intuitive drag-and-drop builder, HTML editor, and a text-rich editor.

Unfortunately, segmenting contacts isn’t the easiest thing to do because some of the contact characteristics are difficult to understand. That being said, if you take the time to read a few guides provided by the company, you’ll see that you can create complex segmentations for your contacts. Automating your email campaigns is far easier. The platform includes a user-friendly decision tree, which allows you to see the bigger picture effortlessly.

The best part about Sendinblue is its free plan that you can use forever. It’s a bit limiting, as it only allows you to send 300 emails per day. Nonetheless, if you’re just starting out, it’s good enough. To bypass this limitation, a paid subscription is necessary and prices start at $22.50 per month with annual payments. However, to access all the features available, you’ll need to upgrade to the higher-tier Premium plan which costs a whopping $59.40 per month with yearly payments.

From sending transactional emails to creating complex email arrays, everything can be done with Constant Contact. Still, there a few aspects where this platform falls short, especially when it comes to segmenting contacts. Since Constant Contact only allows two types of data entries – numbers and text strings – your subscribers may not be segmented correctly due to typos or other mistakes. Even so, the actual segmentation is comprehensive, as the platform allows you to target contacts by their activity, list membership, and other details.

Although Constant Contact doesn’t provide a free version, you have 60 days to test everything risk-free – 30 days from its free trial and the other 30 from its money-back guarantee. Pricing-wise, you can get Constant Contact with 500 contacts and unlimited email sends for as low as $17 per month with annual payments. To get the full set of features upgrading to the Email Plus plan is necessary, which increases the price to $38.25 per month.

Conclusion