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Behold, online daters, as the dark rule of the traditional online dating companies is coming to an end. With the help of blockchain technology, a service called Matchpool plans to challenge the rigid business model of the online dating industry, and create a decentralized system where everyone has the ability to create “pools” of interests for special niche communities. In other words, with the help of Matchpool you can set up your very own miniature dating platform. Even better, pool founders can monetize their group either by charging a recurring subscription fee or by making the members pay for each match.
Matchpool seems to be the next killer app with blockchain technology. For those who are unfamiliar with the term, let’s just say that Bitcoin is also a product of blockchain. In short, it is software that stores information on a network of private computers, creating a web where the data is not only decentralized, but also distributed evenly. The biggest strength of blockchain is that no one has absolute authority over the system, meaning it cannot be taken down or corrupted. As we mentioned earlier, Bitcoin is also based on blockchain, but there are other uses for the technology, since it ensures its user’s anonymity and integrity.
The idea of creating your very own dating network is quite remarkable. But hold your horses, as this might not be the way forward. On the plus side, Matchpool helps people create a dating community that is invite-only and dedicated to a certain niche or subgroup. This way, Matchpool plugs a hole in the dating world, as now fans of rock music, computer games or Japanese anime can form their own treehouse of love. This is coupled by the fact that it’s up to the pool founder to decide the membership fee. It’s possible to run the dating group almost-free, charging only a token amount. But don’t cancel your OkCupid or eHarmony subscription right away, as the currently reigning dating apps have some advantages worth considering.
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