Mailchimp vs Constant Contact Comparison

Mailchimp and Constant Contact are two of the most comprehensive all-in-one marketing platforms. They allow you to send efficient and effective email campaigns, design landing pages, manage your social media posting, and then some. That being said, you’ll find some features that Mailchimp or Constant Contact specialize in. Pricing-wise, the companies also differ, as Mailchimp provides a limited free version of its features but doesn’t offer flexibility when it comes to its paid plans. This makes the choice between them highly dependent on what you’re looking for and how much you’re willing to invest.

On top of all this, there are even more exciting features for paid subscribers. The company’s thorough A/B testing is one example of that. The software lets you test up to three different versions of the same message with distinct recipients, subject lines, content, and send time. What’s more, everything you do with the platform is supported by detailed reports that help you understand how to improve your future email marketing campaigns.

By only offering a monthly subscription, Mailchimp’s price may end up too expensive for some, as there’s no possibility to get the usual discounts for longer billing cycles. Prices start at $9.99 per month for 500 contacts. However, to get more advanced tools such as custom-coded templates and multi-step automation, a Standard subscription is necessary, which costs $14.99 per month for 500 contacts.

Of course, manually sending a newsletter every time you want to contact your customers is inefficient. That’s why Constant Contact offers comprehensive email automation tools where you can set up either transactional emails or complex automated email strings. This way, you can design your email marketing campaigns beforehand and rest assured that your subscribers are getting all the information at the appropriate time.

By combining the company’s free trial and money-back guarantee, you can freely test Constant Contact for 60 days. After that, a paid subscription is necessary which you can get for as low as $17 per month.

Conclusion