Instapage Reviews

Instapage is perfect for DIY lovers who can’t wait or don’t have the budget to rely on a developer to get their campaigns up and running. Not a single line of coding is necessary to create an on-brand and conversion-targeted landing page, and every aspect of the builder is incredibly customizable.

Designing a landing page is a delight from start to finish, whether starting from scratch or using one of the 100-plus layouts, which are high-quality and conversion-optimized. The builder provides contextual element editing, over 5,000 fonts, 33 million images, and many more resources. It’s as easy as pie to change the fonts and images, as well as colors and backgrounds. Plus, users can effortlessly drag and drop elements wherever they want on the page.

The cherry on top is Instablocks, which allows the creation of individual page blocks that you can personalize, save, and reuse. This makes it easier and faster to build headers, footers, testimonials, and more. Plus, Enterprise customers can take advantage of Global Blocks to make universal changes on blocks across hundreds (or even thousands) of pages with a single click.

Instapage has many features that make designing a landing page a delightful and fast process instead of a hassle. During our testing, one of the most useful tools was AI content generation, which helped optimize headlines, paragraphs, and CTAs directly in the platform builder.

When crafting a CTA, for example, you type the original text and then choose the product or service description and the target audience. Then, the tool generates several spot-on alternative text suggestions that take the weight of creating engaging and on-brand text off your shoulders. It saved us a lot of time and energy, which we could invest in other aspects of our mock page.

Speaking of time, it’s a known fact that visitors don’t have any to waste and are likely to leave your page if it takes too long to load. So, Instapage’s AMP and Thor Render Engine were designed to capture visitors’ attention instantly, speeding up loading time and enhancing the responsiveness of your landing pages.

Other time-saving tools allow users to easily add carousels, videos, timers, and even HTML codes. Plus, you can instantly check how your changes look on the final page with desktop and mobile previews.

The extra sparkle is that Comment Mode increases collaboration, as team members can add comments to the page and make real-time edits. It’s even possible to securely share the page or invite a guest through email. This speeds up the review and approval process and, consequently, launch campaigns faster.

Testing is the only way to know if your landing page resonates with your target audience, and we found Instapage’s A/B testing convenient and easy to use. It took no effort to create new variations to our page with changes we wanted to test using the A/B testing suite. The tool allows you to test elements like background images and headline copy. After setting the test parameters, the results are displayed in the analytics dashboard. We also found it convenient that the platform comes with heatmaps, even if they’re only available for the highest-tier subscription plan.

There’s also AI-powered experimentation to help optimize page performance. It tracks the progress of an experiment and directs traffic to higher-performing test variations. Plus, real-time data reports are available over any period and across all devices.

Finally, integrating with Google Ads and Analytics allows for more straightforward advertising attribution and view of cost-per-visitor and cost-per-lead insights directly from your Instapage dashboard.

In reality, Instapage isn’t the cheapest of the services. However, being so feature-rich, easy-to-use, and time-saving, we didn’t expect it to be. In fact, these qualities make prices seem fair, especially when compared to the costs of hiring a developer instead of building the landing page yourself.

At $79 per month with annual billing, the Create plan includes all the essential features needed to craft landing pages that increase conversion rates. There are two other subscriptions, Optimize and Scale, and all three can paid for monthly or annually. Plus, there’s a 14-day free trial, which gives everyone the chance to thoroughly test the platform before making a commitment.

Instapage’s customer support is limited to a ticket system and email. Although there are popups that simulate live chat, these are operated by bots and don’t always have the appropriate resolution to a problem.

Still, we could find many of the clarifications we needed during our testing in the comprehensive help center. The page displays several articles in categories like integrations, analytics, and account administration. When we didn’t find the answers we were looking for, we submitted a ticket and got a concise, kind, and precise response on the same day.