Marketing campaigns no longer involve one-dimensional, impersonal, and often ineffective attempts to draw in customers. With webinar software opening the doors to a global audience, small businesses are no longer limited by budget and size to compete with the best of them.
Removing the significant costs of in-person events while broadening audience capacity, webinars are one of the most efficient ways to expand a company’s reach, boost engagement, and ultimately drive revenue.
In this guide, we run through the industry’s best webinar software and discover how to leverage it to elevate your small business.
RingCentral is a powerhouse communication solution with a highly praised virtual phone system and excellent web conferencing software. Launched in 2022, RingCentral Webinar came to push this company’s portfolio even further.
The webinar platform already stands as a beacon of convenience in the ever-evolving digital communication landscape and has continuously redefined how businesses and individuals connect, communicate, and collaborate.
At its core, RingCentral Webinar is a dynamic and comprehensive platform designed to host webinars seamlessly. It offers a broad spectrum of functionalities, from backstage sessions to engaging polls and Q&A, all while promoting accessibility from everywhere.
The platform’s price increases according to the number of attendees supported, with prices starting at $30 per host per month. However, there’s no need to fear the commitment, as a 30-day free trial is available for anyone to test out the platform completely risk free.
Webinars software is constantly evolving, and a great webinar makes the most of every tool available to create an event that will captivate your audience and benefit your business. Naturally, you need the software to pull it off – something that offers a great number of features. That’s exactly what you get with LiveWebinar, developed by Polish company RTCLab. Since 2016, this browser-based software has provided everything its users need to host a captivating webinar. LiveWebinar boasts a highly customizable platform with functions that provide enhanced commerciality, interactivity, and analytics. All of this can be had at a very affordable price with individual packages available. To make it even more enticing, LiveWebinar comes with a free forever version and a free 14-day trial to test out the software thoroughly.
Demio was created by two marketers who were running webinars every single week. Since they were facing difficulties most of the time, they decided there had to be a better way to speak with their audience and came up with new web conferencing software that’s highly focused on user-friendliness. The result was a product that makes running webinars a piece of cake, as proclaimed by its users. Of course, usability is not enough to make an excellent product. That’s why Demio doesn’t shy away from having a thorough list of features and excellent customer support. There isn’t a free version of the service, but interested users can test the software through the 14-day free trial and the 30-day money-back guarantee.
Who said running web conferences has to be complicated? What could be a very complex and time-consuming process is a piece of cake with ClickMeeting. The best part is that the company provides simplicity without restricting any features, offering all the necessary tools to host well-prepared webinars that will increase attendee engagement and lead conversion. The web conferencing software supports up to 1,000 participants, and three people can share the hosting podium together. Pricing is quite flexible: customers can select the number of attendees per session, types of web conferences required, and pay separately for extra features. It’s possible to get a 20% discount on all subscriptions by opting for a yearly billing cycle, and there’s a 7-day free trial in place.
As a small business, your primary focus will likely be increasing brand awareness, establishing a loyal customer base, and generating leads – all while keeping costs low. These goals are made even more achievable with webinar software for small businesses.
Webinar marketing is a powerful tool for all kinds of companies. For a minimal investment, it gives you the chance to reach a wider audience and spread the word about your product or service. It provides an opportunity to showcase your team’s expertise and establish your brand as reputable and trustworthy.
Beyond getting your company name out there, webinars are proven to have a high ROI in comparison to traditional marketing methods. A survey in 2020 uncovered that 68% of the marketers participating linked webinars to increased revenue.
This comes as no surprise, as webinar software presents so many content opportunities. Making the most of features like screensharing, polls, Q&As, and live chat, while keeping your webinars varied with product demos, educational sessions, and industry insights is a surefire way to keep your attendees engaged.
When looking for the best webinar software for your small business, there are some core elements to consider. There are plenty of providers out there, but you’ll notice that they vary in what they offer, so keep in mind these factors during your research:
Decide on your maximum number of attendees and make sure the product and plan you choose can host this. If you’re looking for free software, remember that you may be sacrificing audience capacity, significantly limiting your marketing reach.
Depending on business type and goals, live webinars may be more suitable as they’re designed to bring high engagement levels, but if flexibility is your focus, then prerecorded webinars may be the way forward. Make sure you check that the software you choose meets your needs. Surprisingly, some providers only offer on-demand webinars, so ensure you know what you’re signing up for.
Don’t skip out on checking which tools the webinar software integrates with – this can save you time and effort further down the line. The study mentioned earlier shows that 79% of marketers integrate their CRM system with webinar data. This is a fantastic way of connecting the dots between the stages in the sales process and streamlining your workflow.
Even with a small budget, you can certainly enjoy the perks of webinar software. If you’re going for a free plan, your webinars will likely be time and attendee-restricted – but this may work for you. Alternatively, there are ways to reduce costs while still benefiting from a premium package, like opting for annual billing.
It’s easy to overlook customer support, but if you hit a technical hitch mid-webinar, the last thing you need is unresponsive live chat and no phone number to call. We recommend opting for a provider with 24/7 support and checking its reputation by reading expert and user reviews.
Successful webinar marketing takes more than just hosting sessions. Companies that achieve the highest ROI from their webinars are being smart with their promoting, scheduling, and post-webinar actions.
Spread the word: Promote the webinar across channels, including email, social media, and the company website. Be warned: be subtle, as registration rates for webinars that look too ‘ salesy’ are the lowest.
Schedule the smart way: If opting for live webinars, prioritize scheduling them for 11 a.m., 12 p.m., and 2 p.m., as these times are proven to have the highest attendance rates. Plus, 30-45 minute sessions have better attendance than those lasting over 60 minutes. Don’t risk a low turnout because you haven’t considered these stats.
Optimize webinar tools: If you’re paying for webinar software, don’t forget to make the most of features like the personalized branding of webinar rooms and emails, automated transcription, and snippet creation. Some tools can help you repurpose content within minutes to provide anyone who missed the webinar with the full lowdown.
Webinar software can breathe new life into your marketing efforts if used correctly. Promoting, hosting, and analyzing webinars can put your small business on the map and provide game-changing insights.
With the right software and valuable content, marketing teams can set their sights on drawing in potentially hundreds of attendees, increasing new leads, client retention, and customer loyalty.
We’ve tested many webinar platforms and found that they differ significantly in what they offer. For instance, some focus on a high attendee capacity but limit the length of the webinar, others only support on-demand webinars, and a few prioritize post-webinar analytics.
Our recommendation is to establish a list of needs and then test platforms using free trials and money-back guarantees. It’s time to start brushing up on those presentation skills and get ready for hosting!
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