To create consumer interest in a product or service, a company must build and maintain brand awareness. Typically, this can be achieved by developing your brand’s voice through engaging content.
This can come in many forms, like blog posts or podcasts, but webinars are a particularly efficient option. They’re affordable and easily accessible from any location and device. Additionally, they’re wide-reaching, allowing you to target a large audience – but this doesn’t mean forgoing the personal touch. The beauty of webinars is that you can get your message across to many attendees, as if in a meeting, all at once.
Created in California by Genesis Digital LLC back in 2015 as a companion to WebinarJam, EverWebinar is a browser-based, on-demand webinar service that allows you to host and promote your recorded webinars.
While hosting live webinars is WebinarJam’s purpose, EverWebinar serves as browser-based platform for broadcasting pre-recorded webinars that appear as if live. For instance, there’s a live chat simulator, custom attendance, video injections, polls, and surveys. On top of that, it provides A/B testing and in-depth reports.
EverWebinar's prices start at $36.41 per month, and all subscriptions are covered by a 30-day money-back guarantee. Plus, you can get EverWebinar for cheaper by taking advantage of our exclusive discount for Best Reviews readers, or try it for 14 days for just $1.
Since 2013, WebinarJam has been offering its users the ability to host an unlimited number of browser-based webinars with up to 6 presenters and audiences of up to 5,000 attendees. The service is also flexible, with different types of webinars, integrations, and plenty of customization options to make your brand shine.
WebinarJam aims to please users of all types with different pricing tiers depending on your needs and audience size. Plus, the company offers a $1 14-day trial, 30-day money-back guarantee, and an exclusive 30% discount for Best Reviews readers.
Webinars software is constantly evolving, and a great webinar makes the most of every tool available to create an event that will captivate your audience and benefit your business. Naturally, you need the software to pull it off – something that offers a great number of features. That’s exactly what you get with LiveWebinar, developed by Polish company RTCLab. Since 2016, this browser-based software has provided everything its users need to host a captivating webinar. LiveWebinar boasts a highly customizable platform with functions that provide enhanced commerciality, interactivity, and analytics. All of this can be had at a very affordable price with individual packages available. To make it even more enticing, LiveWebinar comes with a free forever version and a free 14-day trial to test out the software thoroughly.
Webinars are a cost-effective tool for generating new leads. They’re the perfect way to present information in a compelling format, while also encouraging prospective and existing partners to get on board and interact with presenters. Companies can use virtual seminars to showcase products and services and educate viewers by discussing the latest market trends and developments.
For your webinar to be effective, it needs to contain information that appeals specifically to your audience. Therefore, using the right language – which can be sourced through keyword research – and tailoring your script to your attendees is the key to keeping them glued to the screen.
Engaging content means your audience will stick around to learn more about your topic or product, and webinar software offers a host of tools to help create this. For example, built-in email marketing helps to inform and expand the reach to new customers, and a custom-branded webinar room increases brand recognition. These are just two of the ways webinar software can boost marketing strategies, but each service comes with a myriad of options.
The secret behind a successful webinar is proper organization; it’s vital to identify the objectives and purpose during the planning phase. It’s also essential to find an inspiring host to lead the presentation and Q&A sessions to ensure audience engagement.
Promotion is equally as important since you need to make sure you attract your target audience. Creating email newsletters, having a landing page, and posting on social media is a fantastic way to spread the word. As the event approaches, it’s wise to email last minute reminders to your participants.
While live webinars are a one-time affair, on-demand webinars are automatically recorded and uploaded to the cloud. This means attendees can revisit the virtual event at any time. Additionally, you can send participants follow-up emails with a link to this recording and access to additional resources. All this helps set your ship on the right course for future successful webinars with high attendance.
Webinars are a modern-day tool that help people collaborate and share ideas. They offer a virtual stage to present products and educate the public, while being incredibly cost-effective. If used frequently and strategically, they open up endless opportunities to build strong relationships with your attendees and generate more leads.
Hosting webinars of all kinds helps give your business the edge over the competition. Training webinars allow presenters to educate viewers on the use of products and services. Furthermore, branding the training webinar will help a company distinguish itself while also raising public awareness of its services.
On the other hand, panel discussion webinars bring experts together from around the globe to discuss important topics. These webinars build credibility as they’re immersive and attract a sizable interactive audience. Businesses can use a panel discussion to conduct surveys and hold Q&A sessions to learn more about their customers through valuable feedback. Including any of these webinar tricks and tools in your marketing strategy will undoubtedly increase your brand awareness, and there are plenty of platforms out there to help make this happen.
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