Gather quality leads
On average, webinars can generate between 500 to over 1,000 high-quality leads. This happens because these types of online events have one of the highest lead-conversion rates in online marketing. Obviously, this number depends on the market and how well you host your webinars. Nevertheless, if you do everything right and finish off with an effective call-to-action, you can be sure that many of the participants will follow suit. Not only that, but webinar platforms like GoToWebinar provide insightful analytics dashboards that will help you understand your audience and improve your lead gathering skills.
Raise brand awareness
You can have the best product or service in the world but if nobody has heard about it, there won’t be any sales. Raising brand awareness is vital for any company to thrive. Regardless of whether it’s through social media, word of mouth, or physical presence, people need to know that your product exists. Webinars are perfect for this, as they allow you to go in detail about why your services are the ideal solution for your soon-to-be customers’ problems. Instead of a five-minute pitch or a 30-second commercial, webinars offer you around 60 minutes to present the ins-and-outs of your products. Moreover, webinar platforms like GoToWebinar provide you with the ability to record the entire event. This way, you can repurpose the created content for other channels, like social media or newsletters.
Develop authority and trust
Great webinars focus on the audience’s challenges rather than your own product. Sure, the objective is to make sales, but nobody is going to sit through an hour of hard selling. By concentrating your efforts on the problems your customers face (and how your product can solve them), you’ll develop authority and trust on the topic. This means that your brand will start to be seen as an industry expert, which is essential to increase sales.
Communicate product updates
The market is always evolving, and, hopefully, your service follows suit. This means that you have an ever-changing product that your customers need to know about. Obviously, hosting a webinar for every new tweak isn’t necessary, however, major updates can (and should) be shared with your customers through an online event. Although you can post on social media and send a newsletter with all the details, offering your clients the possibility to see these changes live is a completely different experience. Furthermore, due to the various engagement tools available, customers will be able to clarify any doubts immediately. GoToWebinar is an excellent example of a webinar platform that allows you to engage with your audience in several ways. You can run polls, Q&As, or ask your audience to share their thoughts through the live chat.
Build stronger relationships
Still on the topic of engagement, webinars provide the required tools to build a rapport with your audience. By appearing on camera, answering questions, and even sharing the spotlight with attendees, you’ll be able to create meaningful relationships with your customers. To put it another way, webinars are the perfect platform to humanize your business and put a face to the company’s name. This type of relationship is more natural than the one you can get by interacting with your clients through social media or email, as they will have a stronger emotional attachment to your brand.
As you can see, there are many benefits of hosting webinars as a business. Although they take a bit of work and money, they’re worthwhile and will improve your marketing efforts tremendously.
Daniel C.
Inês P.
