The real estate industry has endured many ups and downs over the last few years, from market crashes to a paralyzing pandemic. But this sector’s malleable nature and adaptability to change keeps it from collapsing. Successful businesses resort to digital transformations in times of crisis, so it’s no wonder that the majority of top real estate agencies use CRM systems to keep up with their leads, contacts, and deals.
A real estate professional’s daily responsibilities revolve around directly contacting clients and staying well-informed about their preferences and history. The right CRM solution can achieve all this and more, centralizing client and property data, improving engagement campaigns, saving time on routine tasks, and enhancing overall team collaboration.
Even though the market is teeming with robust CRM systems, the popular off-the-shelf services don’t provide the customization a real estate company requires. So, business owners must turn to solutions that address their unique needs when drawing up plans for digital reconstruction.
General CRM solutions like Pipedrive or Zoho CRM don’t usually offer features that specifically cater to real estate. Often, essential features (such as built-in e-signature) are sold as add-ons. Additionally, the popularity of these services across a broad range of industries means that they might be rich in features useless for real estate.
CRM for real estate is specialized software that responds to this industry’s specific needs. It’s designed to help realtors and brokers manage their relationships with clients, leads, and other stakeholders while also serving as a centralized platform for data storage, organization, and analysis.
Fortunately, the growth of the real estate industry has encouraged the rise of many custom CRM solutions, which offer more scalability and adaptability, diverse integrations, and APIs while preventing data loss and human error.
Pipedrive is a cloud-based CRM platform that strives to streamline sales processes. Its user-friendly tools allow companies to smoothly manage sales pipelines with a clear view of the process and real-time tracking of each stage. Almost every aspect of the platform is customizable, and its wide range of lead-management features and insightful reports help marketing and sales teams work collaboratively.
With over 300 integrations available and superb customer service, Pipedrive is the go-to platform for businesses looking to increase client retention and manage leads. It’s also the perfect place to store and track all customer-related data, such as shopping preferences and purchasing history. All this is available for affordable prices, starting at $14.90 per user per month.
Opting for annual billing gives you a 25% discount on the monthly plan, but you don’t have to open your wallet just yet. Before committing, users can take advantage of the 30-day free trial to fully test the service, including all add-on features.
Freshsales is an outstanding CRM system designed for small to medium-sized businesses. It’s part of Freshworks’ integrated suite of CRM tools with different focuses, such as Freshmarketer for marketing and Freshservice for IT service management. On its own, Freshsales provides multi-touch attribution to customer relationship management and has been streamlining the workflow of sales teams since 2016.
As a cloud-based, AI-supported platform, Freshsales has everything sales managers need in one place: lead generation and tracking tools, a wide range of customization options, unrivaled customer support, and more.
Starting at $15 per user per month, Freshsales is perfect for budget-conscious businesses. Plus, those who don’t want to commit right away can enjoy a 21-day free trial that doesn’t require any credit card information. The company also provides a forever-free plan limited to three users.
Impressively available in over 30 languages, Freshsales is a truly global solution for sales teams.
For those looking to crack the nut of CRM platforms, Nutshell may be for you. Since 2010, this provider has offered easy-to-use and feature-packed CRM software that helps users check customer data, track sales pipelines, and automate tasks.
With prices starting at $13 per user per month, users can also get a discount of up to 32% by choosing longer commitment plans. s intuitive interface and integrations help users keep everything running smoothly, so they can focus on growing their business.
Before implementing a custom CRM system, a real estate business needs to conduct comprehensive market research and carefully compare each solution’s features against their needs and requirements. There are several must-have tools that the best real estate CRM service should include:
Keeping a real estate business healthy and thriving doesn’t only require the sales-focused and property-management features of a CRM system, as it’s crucial to consider the overall usability, security, and accessibility of each solution. Additionally, every successful real estate company knows how fundamental teamwork is, so effective collaboration tools are a huge plus. Ideally, a decent real estate CRM platform should provide:
Additionally, all this should come at a reasonable price. While specialist CRM services offer a variety of plans and prices, it’s realistic to expect to pay between $50-79 per month per user for a more basic plan. As with many services, opting for larger plans that account for more users will provide lower costs, plus many services offer free demos or trials.
For prominent real estate businesses and locally based companies alike, the widespread adoption of CRM systems has been incredibly beneficial. From substantial surges in conversion rates to enhancements in lead and client engagement campaigns, there are many success stories:
Robert Slack Fine Homes’ subscription to Follow Up Boss has resulted in immense growth, evident in increased deals, new paid leads, and enhanced contact engagement. Its communication features and workflows mean the company can automate speed-to-lead campaigns, resulting in higher conversion rates for paid leads and a strong ROI.
For Calson Properties, subscribing to AscendixRE has led to expedited service delivery, better sales and task organization, enhanced project visibility, and considerable savings on software implementation and maintenance expenses.
My SMART Team’s subscription to Top Producer X has enhanced lead engagement and improved client satisfaction with its advanced automation features, drip email campaigns, follow-up coach, and smart contact lists.
Surviving as a real estate company in an ever-evolving market can be challenging without a custom CRM system. If your business is currently considering a digital transformation, then a fully packed, real-estate-focused CRM solution should be the first thing on your list. Make sure to check out our CRM reviews, comparisons, free trials, and coupon pages to find the best and most cost-effective option.
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