Inês S.
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Verified by
Saskia H.
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Last updated:
July 12, 2024
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Freshmarketer is a powerhouse of marketing automation that helps businesses convert website visitors into loyal customers. Part of Freshworks’ cloud-based CRM suite, the service’s user-friendly interface is a breeze to navigate. An extensive selection of marketing features is all combined in one place, sparing users the hassle of juggling between multiple tools and complex integrations.
Connecting with your potential clients at the right time is easy with Freshmarketer’s engagement options, like targeted email campaigns with customizable templates, bot flows, and real-time conversations through a myriad of channels. With comprehensive reporting and a panoramic view of customers, Freshmarketer serves up invaluable insights to turbocharge business growth.
Perfect for both beginners and well-seasoned pros, Freshmarketer offers diverse pricing plans alongside a free version so packed with premium features that it’s a mystery why it doesn’t cost a dime.
Committed to providing a 360-degree view of customers, Freshmarketer helps businesses understand their audience’s habits and engage accordingly across various communication mediums. It offers extremely useful multichannel journeys that give marketing teams a crystal-clear view of client history while automating campaigns based on this activity.
From automating abandoned cart reminders, post-purchase guidance, or even product suggestions, this behavioral targeting allows users to boost satisfaction and strengthen relationships with clients.
The service’s user-friendly reporting dashboard includes all essential metrics and some uncommon analytics, which are updated every second. Plus, to enhance contextualized interactions, the ‘Agent Inbox’ add-on gives users full visibility of customer conversations on every channel – from trusty SMS to Instagram messages.
Freshmarketer acts as a holistic solution to the marketing needs of any business, from freelancers to large enterprises.
Generic advertising is a thing of the past. With Freshmarketer’s email-marketing features, users can customize over 150 templates and create AI-supported campaigns that resonate with their audience while still aligning with the brand’s visual identity.
Marketing teams can communicate with clients across various channels, including WhatsApp, live chat, SMS, and even Instagram messaging. But among all these engagement mediums, Freshmarketer’s customer journeys take the cake. With journeys, users are able to oversee a client’s full experience with their company and can automate campaigns that are triggered by this behavior, like website visits or mouse clicks.
The service offers journey playbooks that can be customized using a drag-and-drop editor. This tool makes it possible to create automatic custom reminders with offers and discounts that entice clients back. To assess customer satisfaction, Freshmarketer allows businesses to automate feedback journeys with surveys and polls.
Segmentation is just as important for marketing teams. Freshmarketer enables them to make use of premade customer segments or personalize their own, grouping clients by demographics, personal attributes, and even their WhatsApp, SMS, and Shopify activity. By targeting specific groups differently, like first-time buyers with discount offers, stores ultimately boost their cross-selling and up-selling potential.
Understanding how crucial visibility is for a business, Freshmarketer turned the usually complicated task of monitoring and tracking data into child’s play. Its AI-supported reporting dashboard presents a centralized and clear view of key metrics.
In the ‘Ecommerce’ tab, users can study real-time funnel analysis, check data on the performance levels of each team member and understand the efficacy of different engagement methods. Additionally, Freshmarketer’s revenue attribution reports help businesses to identify their most profitable channels, whether email, SMS, WhatsApp, or journey campaigns.
Moreover, to aid a company in confidently capturing new leads, Freshmarketer provides optimized insights on web forms, including form abandonment rates.
Unfortunately, a few of Freshmarketer’s most exciting features are only available as add-ons. Such is the case with the ‘Conversion Rate Optimization’ extra, designed to improve website conversions. This feature gathers data from A/B testing, heatmaps, funnel analysis, and session replay to provide users with a deep understanding of customers’ preferences and behavior.
But it doesn’t end there. Freshmarketer’s ‘Agent Inbox’ centralizes all communication channels – from SMS to Instagram messages – in one location and is continuously updated. Removing the need to juggle between different apps is key for marketing teams and helps them provide clients with a contextual and seamless buying experience.
While there is no dedicated mobile app, Freshmarketer’s browser version is mobile-optimized and provides a consistent user experience. Although some advanced features might have been crafted specifically for desktop use, the essential functionalities remain accessible and user-friendly on mobile.
The truth is that implementing new software can be a complicated and time-consuming endeavor for any company. Fortunately, Freshmarketer streamlines these initial efforts and it shouldn’t take more than a few days to get used to the platform. The time it takes depends on the specific needs of the business, as well as the extent of data migration required.
Running tasks on Freshmarketer is straightforward, even for those without any technical expertise. The well-organized and intuitive dashboard offers a clear overview of key metrics, meaning that locating and accessing customer data is a seamless process.
Additionally, a wealth of visual guides and video walkthroughs is available on a knowledge base provided by the parent company. This repository contains step-by-step instructions on the entirety of Freshworks’ cloud-based platforms.
As part of Freshworks, Freshmarketer offers one of the most diverse ranges of integrations in the industry, letting marketing teams combine customer data from numerous sources to enjoy a cohesive flow of information.
Some notable integrations include Salesforce, WooCommerce, Zapier, Mailchimp, and Shopify. Furthermore, integrating Google Analytics with Freshmarketer will give users deeper insights into website visitor behavior and campaign effectiveness.
Since collaboration is key to any CRM-related service, Freshmarketer integrates with Slack. This means team members can receive real-time notifications and updates on customer interactions to coordinate their responses efficiently.
When it comes to Shopify, Freshmarketer’s integration changed the game. Connecting the platform to Shopify provides marketing teams with unlimited visibility of customers’ data, from buying habits to communication preferences. Plus, marketing teams can bundle up other Freshworks products, such as Freshsales.
Lastly, Freshmarketer provides an API that facilitates the development of custom integrations with applications it doesn’t cover.
Freshmarketer has a flexible pricing structure that caters to businesses of all sizes. The free plan is a great entry point for start-ups. It’s packed with essential features such as contact and account management, website tracking, Shopify integration, and access to around-the-clock support on business days.
Experiencing a more elaborate version of the platform for free is also possible with Freshmarketer’s 21-day free trial. Fortunately, users only need to provide credit card details once the trial ends if they wish to continue using the service. It’s worth noting before signing up that the company doesn’t provide any refunds.
Designed for developing companies, the Growth plan expands upon the free version with features such as a drag-and-drop journey builder and multichannel engagement. Starting at $19 per month per user, this option includes Shopify-based segmentation, behavioral targeting, and a custom reports dashboard.
Freshmarketer’s Pro plan is carefully crafted to suit the needs of large businesses that require robust and personalized marketing across all channels. For $149 a month per user, every Pro plan user can work offline, employ advanced webhooks to pass data from Freshmarketer to another web app, and even customize specific roles for their team members.
Should companies want to increase their marketing potential, Freshmarketer has a few add-ons available for paid plans:
Unfortunately, Freshmarketer’s support team wasn’t quick to address our questions over chat. The agent merely redirected us to in-platform links instead of addressing our query directly.
However, it’s worth noting that Freshworks’ personalized demos are hugely advantageous to new or soon-to-be subscribers. These private 1-hour tours of the service turn Freshmarketer newbies practically into marketing experts. If users prefer self-directed support, Freshworks’ knowledge base is overflowing with guides, FAQs, and visual aids for all its solutions.
Although Freshmarketer isn’t on most social media platforms, its growing YouTube channel provides quick and comprehensive insights into its inner workings. However, parent Freshworks is present on most social media channels.
Armed with Freshmarketer‘s powerful tools, businesses can fine-tune their strategies and optimize marketing approaches for better results. This dynamic software gives users a clear understanding of their customers’ needs and preferences. Plus, with streamlined marketing automation, they can attract the attention of fleeting clients to nurture their relationships with the company.
There are no more guessing games when it comes to campaign effectiveness and conversion, thanks to Freshmarketer’s reporting dashboard. Its thorough analytics excel in giving marketers real-time data on all aspects of their business, so nothing slips out of sight. Additionally, its extensive list of integrations with other essential tools, like Salesforce and Shopify, turn Freshmarketer into a unified platform for customer engagement.
Freshmarketer’s pricing options can cater to any business out there, from start-ups to corporations. Furthermore, the company offers an attractive 21-day free trial of its premium service and even offers a free-forever plan. This vast service scales to a variety of different needs and helps raise every marketing game to the next level.
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