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Best Reviews > Reviews > Freshmarketer Reviews

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Freshmarketer Reviews

By Inês S. Verified by Saskia H.
Last updated: August 5, 2023
Tab title
Freshmarketer Logo Visit Freshmarketer Free Forever
Freshmarketer Logo
Visit Freshmarketer Free Forever
Free Trial Coupons
Editor's Rating
Overall
Features
Price
Customer Service

Positives

  • Comprehensive marketing automation
  • Free version
  • 360-degree customer view
  • Numerous integrations
  • User-friendly

Negatives

  • Limited customer support
  • No money-back guarantee

Freshmarketer is a powerhouse of marketing automation that helps businesses convert website visitors into loyal customers. Part of Freshworks’ cloud-based CRM suite, the service’s user-friendly interface is a breeze to navigate. An extensive selection of marketing features is all combined in one place, sparing users the hassle of juggling between multiple tools and complex integrations.

Connecting with your potential clients at the right time is easy with Freshmarketer’s engagement options, like targeted email campaigns with customizable templates, bot flows, and real-time conversations through a myriad of channels. With comprehensive reporting and a panoramic view of customers, Freshmarketer serves up invaluable insights to turbocharge business growth.

Perfect for both beginners and well-seasoned pros, Freshmarketer offers diverse pricing plans alongside a free version so packed with premium features that it’s a mystery why it doesn’t cost a dime.

Free Marketing Automation Software With Freshmarketer

Stick with the forever-free version of Freshmarketer to use all the service’s basic features. Upgrade to a paid plan once you’re ready to try out everything Freshmarketer has to offer.

Use Freshmarketer for Free

More Free Trials

Features

Committed to providing a 360-degree view of customers, Freshmarketer helps businesses understand their audience’s habits and engage accordingly across various communication mediums. It offers extremely useful multichannel journeys that give marketing teams a crystal-clear view of client history while automating campaigns based on this activity.

From automating abandoned cart reminders, post-purchase guidance, or even product suggestions, this behavioral targeting allows users to boost satisfaction and strengthen relationships with clients.

Campaigns New Campaign Analytics

Campaigns

Freshmarketer Campaigns

New Campaign

Freshmarketer Create Campaign

Marketing Analytics

Freshmarketer Marketing Analytics

The service’s user-friendly reporting dashboard includes all essential metrics and some uncommon analytics, which are updated every second. Plus, to enhance contextualized interactions, the ‘Agent Inbox’ add-on gives users full visibility of customer conversations on every channel – from trusty SMS to Instagram messages.

Freshmarketer acts as a holistic solution to the marketing needs of any business, from freelancers to large enterprises.

17% Discount on Freshmarketer

Choose Freshmarketer’s annual billing cycle and save 17% per year. Enjoy affordable marketing automation features for as low as $19 per month per user.

Get Freshmarketer for $19/user/mo

Marketing Automation

Generic advertising is a thing of the past. With Freshmarketer’s email-marketing features, users can customize over 150 templates and create AI-supported campaigns that resonate with their audience while still aligning with the brand’s visual identity.

Marketing teams can communicate with clients across various channels, including WhatsApp, live chat, SMS, and even Instagram messaging. But among all these engagement mediums, Freshmarketer’s customer journeys take the cake. With journeys, users are able to oversee a client’s full experience with their company and can automate campaigns that are triggered by this behavior, like website visits or mouse clicks.

Templates Journey Playbooks

Email Templates

Freshmarketer Email Templates

Email Journey

Freshmarketer Email Journey

Journey Playbooks

Freshmarketer Journey Playbooks

The service offers journey playbooks that can be customized using a drag-and-drop editor. This tool makes it possible to create automatic custom reminders with offers and discounts that entice clients back. To assess customer satisfaction, Freshmarketer allows businesses to automate feedback journeys with surveys and polls.

Segmentation

Freshmarketer Marketing Segments Segmentation is just as important for marketing teams. Freshmarketer enables them to make use of premade customer segments or personalize their own, grouping clients by demographics, personal attributes, and even their WhatsApp, SMS, and Shopify activity. By targeting specific groups differently, like first-time buyers with discount offers, stores ultimately boost their cross-selling and up-selling potential.

Reports

Understanding how crucial visibility is for a business, Freshmarketer turned the usually complicated task of monitoring and tracking data into child’s play. Its AI-supported reporting dashboard presents a centralized and clear view of key metrics.

In the ‘Ecommerce’ tab, users can study real-time funnel analysis, check data on the performance levels of each team member and understand the efficacy of different engagement methods. Additionally, Freshmarketer’s revenue attribution reports help businesses to identify their most profitable channels, whether email, SMS, WhatsApp, or journey campaigns.

Reports Dashboard

Reports

Freshmarketer Reports

Report Dashboard

Freshmarketer Report Dashboard

Moreover, to aid a company in confidently capturing new leads, Freshmarketer provides optimized insights on web forms, including form abandonment rates.

Additional Features

Unfortunately, a few of Freshmarketer’s most exciting features are only available as add-ons. Such is the case with the ‘Conversion Rate Optimization’ extra, designed to improve website conversions. This feature gathers data from A/B testing, heatmaps, funnel analysis, and session replay to provide users with a deep understanding of customers’ preferences and behavior.

But it doesn’t end there. Freshmarketer’s ‘Agent Inbox’ centralizes all communication channels – from SMS to Instagram messages – in one location and is continuously updated. Removing the need to juggle between different apps is key for marketing teams and helps them provide clients with a contextual and seamless buying experience.

Funnel Analysis Heatmaps

Funnel Analysis

Freshmarketer Funnel Analysis

Heatmaps

Freshmarketer Heatmaps

Ease of Use

The truth is that implementing new software can be a complicated and time-consuming endeavor for any company. Fortunately, Freshmarketer streamlines these initial efforts and it shouldn’t take more than a few days to get used to the platform. The time it takes depends on the specific needs of the business, as well as the extent of data migration required.

Running tasks on Freshmarketer is straightforward, even for those without any technical expertise. The well-organized and intuitive dashboard offers a clear overview of key metrics, meaning that locating and accessing customer data is a seamless process.

Additionally, a wealth of visual guides and video walkthroughs is available on a knowledge base provided by the parent company. This repository contains step-by-step instructions on the entirety of Freshworks’ cloud-based platforms.

Device Support

While there is no dedicated mobile app, Freshmarketer’s browser version is mobile-optimized and provides a consistent user experience. Although some advanced features might have been crafted specifically for desktop use, the essential functionalities remain accessible and user-friendly on mobile.

Integrations

As part of Freshworks, Freshmarketer offers one of the most diverse ranges of integrations in the industry, letting marketing teams combine customer data from numerous sources to enjoy a cohesive flow of information.

Some notable integrations include Salesforce, WooCommerce, Zapier, Mailchimp, and Shopify. Furthermore, integrating Google Analytics with Freshmarketer will give users deeper insights into website visitor behavior and campaign effectiveness.

Since collaboration is key to any CRM-related service, Freshmarketer integrates with Slack. This means team members can receive real-time notifications and updates on customer interactions to coordinate their responses efficiently.

Shopify WooCommerce

Shopify Integration

Freshmarketer for Shopify Page

WooCommerce Integration

Freshmarketer WooCommerce

When it comes to Shopify, Freshmarketer’s integration changed the game. Connecting the platform to Shopify provides marketing teams with unlimited visibility of customers’ data, from buying habits to communication preferences. Plus, marketing teams can bundle up other Freshworks products, such as Freshsales.

Lastly, Freshmarketer provides an API that facilitates the development of custom integrations with applications it doesn’t cover.

Pricing

Freshmarketer has a flexible pricing structure that caters to businesses of all sizes. The free plan is a great entry point for start-ups. It’s packed with essential features such as contact and account management, website tracking, Shopify integration, and access to around-the-clock support on business days.

Free
$0
Free Forever
  • 100 marketing contacts
  • Visual sales pipeline
  • Email and social media campaigns
  • Website tracking
  • Access to report dashboard
  • Built-in chat
More Info
Growth
$19/user/mo
Billed Annually
  • 2,000 marketing contacts
  • Drag-and-drop journey builder
  • Multichannel campaigns
  • Behavioral targeting
  • Custom report dashboard
  • 2,000 bot sessions/mo
More Info
Pro
$149/user/mo
Billed Annually
  • 5,000 marketing contacts
  • Drag-and-drop journey builder
  • Multichannel campaigns
  • Advanced webhooks
  • Custom report dashboard
  • 3,000 bot sessions/mo
More Info

Experiencing a more elaborate version of the platform for free is also possible with Freshmarketer’s 21-day free trial. Fortunately, users only need to provide credit card details once the trial ends if they wish to continue using the service. It’s worth noting before signing up that the company doesn’t provide any refunds.

Designed for developing companies, the Growth plan expands upon the free version with features such as a drag-and-drop journey builder and multichannel engagement. Starting at $19 per month per user, this option includes Shopify-based segmentation, behavioral targeting, and a custom reports dashboard.

Freshmarketer’s Pro plan is carefully crafted to suit the needs of large businesses that require robust and personalized marketing across all channels. For $149 a month per user, every Pro plan user can work offline, employ advanced webhooks to pass data from Freshmarketer to another web app, and even customize specific roles for their team members.

Should companies want to increase their marketing potential, Freshmarketer has a few add-ons available for paid plans:

  • Marketing contacts: Starting at $100 per month, users can increase the number of contacts in their engagement bubble from 5,000 to over 100,000.
  • Conversion rate optimization: Marketing teams can access conversion tools, such as A/B testing, funnel analysis, and heatmaps for $219 per month.
  • Additional bot sessions across channels start at $75 per month for 1,000 sessions.
  • Agent Inbox: Starting at $15 each month, users can see client interactions across channels in one centralized inbox.

Pricing

Customer Service

Unfortunately, Freshmarketer’s support team wasn’t quick to address our questions over chat. The agent merely redirected us to in-platform links instead of addressing our query directly.

However, it’s worth noting that Freshworks’ personalized demos are hugely advantageous to new or soon-to-be subscribers. These private 1-hour tours of the service turn Freshmarketer newbies practically into marketing experts. If users prefer self-directed support, Freshworks’ knowledge base is overflowing with guides, FAQs, and visual aids for all its solutions.

Knowledge Base Demo

Knowledge Base

Freshmarketer Knowledge Base

Demo

Freshmarketer Demo

Although Freshmarketer isn’t on most social media platforms, its growing YouTube channel provides quick and comprehensive insights into its inner workings. However, parent Freshworks is present on most social media channels.

Bottom Line

Freshmarketer Homepage Armed with Freshmarketer’s powerful tools, businesses can fine-tune their strategies and optimize marketing approaches for better results. This dynamic software gives users a clear understanding of their customers’ needs and preferences. Plus, with streamlined marketing automation, they can attract the attention of fleeting clients to nurture their relationships with the company.

There are no more guessing games when it comes to campaign effectiveness and conversion, thanks to Freshmarketer’s reporting dashboard. Its thorough analytics excel in giving marketers real-time data on all aspects of their business, so nothing slips out of sight. Additionally, its extensive list of integrations with other essential tools, like Salesforce and Shopify, turn Freshmarketer into a unified platform for customer engagement.

Freshmarketer’s pricing options can cater to any business out there, from start-ups to corporations. Furthermore, the company offers an attractive 21-day free trial of its premium service and even offers a free-forever plan. This vast service scales to a variety of different needs and helps raise every marketing game to the next level.

Visit Freshmarketer Free Forever

Category: Reviews

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Overview

Main Features
360º Customer View
# UsersUnlimited
Task Management
Workflow Automation
Platform Customization
Document Signing
Contact Forms
Templates
Meeting Scheduler
Sales
Sales Pipeline
Proposals
Contracts
Online Payments
Invoices
Reports
Sales Forecasting
Marketing Automation
Lead Tracking
Email Management
Social Media Management
Visual Identity
Customer Service
Customer Journey
Ticket System
Customer Satisfaction
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# IntegrationsUnlimited
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Pricing
Online Payments Fees
Lowest Price$19/user/mo
Monthly Billing$23/user/mo
Annual Billing$19/user/mo ($228/user/yr)
Free Trial21 days
Free Version
Money-Back Guarantee
Payment Methods
Visa
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24/7
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HeadquartersU.S.
Founded2016

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