- Skip logic options
- Over 600 templates
- Free version
- Hidden Fields
- Media gallery
- Shareable real-time reports
- Lack of a mobile app
- Limited customer support
- No refunds
People tend to run for the hills when they open a form and are bombarded with endless questions displayed in a boring list. That’s why Typeform is all about creating engaging surveys to increase completion rates.
The platform provides all the necessary resources for designing captivating forms people enjoy answering. Templates allow users to build interactive and visually pleasing surveys, while the sleek interface makes the creation process quick and simple.
But the forms themselves are far from basic. Skip logic makes data collection look like conversations, as the questions can be dependent on the previous answer. They also appear one at a time so the respondent doesn’t feel overwhelmed.
On top of all this, the software has a free version with most of the features available. However, since it’s limited to ten responses per month, it’s a good idea to check out the paid plans as they offer more responses and advanced features like file uploads and brand customization.
Subscribe to Typeform and take advantage of the free version to build surveys with up to ten questions at zero cost.
With Typeform, forms no longer have to be purely functional. The tools let users design surveys that are both conversational and interactive, so when customers give feedback, they’ll feel listened to rather than interrogated.
Performing these types of transactional surveys couldn’t be easier, especially with the high-tier plans, as they allow for many monthly responses. It’s also straightforward to run relational surveys, but the downside is that forms can’t be automatically sent during pre-defined periods.
Another slight drawback is that Typeform doesn’t offer multilingual surveys, as only one language per survey can be set. However, it’s possible to bypass this by adding questions in different languages and setting logic to direct respondents to the questions in their chosen language.
What really sets Typeform apart from its competitors is ‘Hidden Fields’, a free tool that allows users to track respondents by placing data in the form’s URL. For instance, adding the traffic source lets you know where the respondent came from.
When it comes to data protection, the forms are anonymous by default, and everything is encrypted with AES-256. Also, Typeform’s data compliance is certified by ISO 27001, ISO 27701, SOC 2 Type II, and HIPAA Type I.
Finally, it’s important to mention that the platform is only available as a web platform, so there’s no desktop or mobile app. However, the software is optimized for mobile browsers, so users can still build surveys on the go.
Subscribe to a Typeform annual plan and pay 16% less compared to the monthly plan.
There are 24 question types available, conveniently divided into categories. Essential types like matrix, rating, and NPS are all included. Still, less common yet useful entry types are also available, such as file upload and payment collection. With the latter, users can create forms to sell products or accept donations, proving Typeform’s versatility.
The platform’s advanced branching tool, logic jumps, can be applied to direct respondents to the right questions according to their previous answers. To do so, a panel with a sequence of questions is shown in full, so you can drag and drop the questions around to reorder them. This is an excellent way of setting skip logic, as it allows users to visualize the logic being set. Keep in mind that logic can only be configured on the website’s desktop version.
Unfortunately, there isn’t a question library, but the survey templates spanning across a wide range of themes make up for this.
Overall, surveys designed with Typeform are visually captivating, which can increase completion rates, even in long questionnaires.
There’s a template gallery with over 600 templates divided into categories like lead generation and customer feedback. Using a template is a quick way to start the creation process, as you can add, delete, or edit questions and customize the layout’s theme. Also, with a paid plan, it’s possible to upload your brand’s visual identity.
What’s more, the media gallery has various icons and images, which come in handy when personalizing questions and making them more engaging. If the available media doesn’t suit your survey, you can upload your own JPG, PNG, or GIF file.
Moreover, during the creation process, previewing how the survey is taking shape and what it looks like on desktop or mobile is possible.
Survey Responses Collection
Once the form is created, the share panel neatly displays various ways of collecting responses, such as by sharing the link via social media and email or by generating a QR code. With top-tier plans, it’s even possible to customize the link and its meta description.
Also, the platform lets users embed forms into emails or websites, allowing them to customize how they’re displayed. They can even be inserted as a popup, popover, or side tab, only appearing when visitors hit a button.
What’s more, the responses collections show a preview of how respondents will see the form on computers or mobile devices.
Once the responses start to come in, the insights tab shows the overall results, including the number of views and submissions, completion rate, and time taken to complete. It also indicates whether the responses were submitted from a computer or a cellphone.
Another important insight provided in the reports is the question drop-off rate. As the name suggests, the software reveals the question in which the form was abandoned, so users can nip these problems in the bud. Unfortunately, this feature is only available with advanced plans, but it’s valuable for anyone looking to increase completion rates.
The summary tab displays the results for each question. It’s also where users can generate reports (which are automatically updated as responses are submitted) and share them with anyone. The reports can even be customized with a cover image and your brand’s logo.
Lastly, the responses tab shows each respondent’s results in a table, which can be downloaded in XLS or CSV formats.
Ease of Use
Running surveys with Typeform is easy and intuitive. With its modern and minimalist layout, users can make the most of every tool without feeling overwhelmed. The dashboard is divided into workspaces that categorize the different types of surveys, so it takes no time to find forms according to their subjects.
In fact, everything about the software’s interface is uncluttered and user-friendly. Managing question types, editing templates, and customizing the survey’s layout is an effortless and pleasing experience.
There’s also a drag-and-drop functionality that makes moving questions around and setting skip logic enjoyable tasks. If that wasn’t enough, a handy help button on all pages contributes to running surveys smoothly, as questions that may arise during the process can be instantly answered.
Typeform offers 175 integrations with third-party apps, which increases to over 500 if you connect your Zapier account. These integrations come in handy when streamlining workflows and automating processes. For instance, connecting Typeform with CRM platforms like Salesforce and Pipedrive is essential for capturing leads and running customer feedback surveys.
It’s equally useful to integrate Typeform with Mailchimp, as this allows users to automatically sync new subscribers to a Mailchimp list when they submit a form.
Moreover, connecting Typeform with a Microsoft Teams account makes conducting employee feedback surveys utterly straightforward. Finally, it’s important to note that integrations with the free plan are limited.
Compared to other survey platforms, Typeform is affordable, especially when considering that advanced features can be accessed in even the cheapest plan. The subscriptions available are Basic, Plus, and Business – billed monthly or annually. The lowest cost is the Basic, at $25 per month if billed annually. Bear in mind that this plan is only suitable for stand-alone customers, as it’s limited to one user.
Alternatively, you can run engaging surveys without paying anything at all. The Free plan allows you to create an unlimited number of forms with up to ten questions per survey and get ten responses per month. It has essential features like logic jumps and varied question types, making Typeform one of the most complete survey software solutions that’s available for free.
Those working in teams need the Plus or Business plans, which allow them to add more users, customize survey links, and create a library with brand-related media. Teams with more than five members should contact the company for a customized Enterprise plan.
Typeform only accepts credit or debit cards, including Visa, Mastercard, and American Express. But be sure to analyze all plans carefully before opening your wallet, as there aren’t any refund policies. It’s also worth considering a yearly subscription, which equates to a 16% discount relative to the monthly billing cycle. Moreover, the company gives special offers to students, teachers, NGOs, and start-ups.
Typeform’s customer support could use some improvement, as the channels of contact are limited. For starters, the only way to contact the company is to fill in a form and wait for an email reply. Additionally, you can only use the email connected to your Typeform account, leaving customers no other option but to sign in. What’s more, live chat is only available with the Plus plan onwards.
However, the help center partially makes up for this, as it’s filled with thorough articles and FAQ pages. There are also step-by-step video tutorials with clear instructions that help people learn about the platform’s tools.
The company also maintains a presence on Twitter and LinkedIn, sharing tips and blog articles about its features and the world of form creation in general.