How To Use Webinars for Internal Communications

Companies spend a lot of time strategizing about the best way to communicate with customers. While this is definitely an essential factor for businesses to thrive, most managers forget about the importance of internal communication. Yet this is also a critical aspect that can increase shareholders’ returns by 47% and decrease employee turnover by 20%.

Achieving efficient internal communication is similar to running a successful contact center. You want to make sure you cater to all your employees by sending information through their preferred communication channels. From text messages to email, live chat, and dedicated social platforms, the options are endless and each one provides different results. Hosting a webinar is an excellent solution to gather remote teams together, as everyone with an internet connection can join in. This type of platform not only allows you to speak with hundreds of employees simultaneously, but it also provides the necessary tools to give them a voice.

Host special events with real-time feedback

From a big product launch to a Christmas get-together, employees love attending company events. Not only does it make them feel part of something bigger, but it also gives them a sense of belonging. Webinars are perfect for these types of events, as they allow you to create rooms that support up to thousands of attendees. Moreover, by providing features such as live chat, Q&A, and built-in polls, you can ask for feedback in real time. This lets employees interact with each other during the webinar and helps them feel like their voice is being heard. For example, if you’re presenting a big update of your service, you can create a poll to get your employees’ opinions.

A more personal training session

It’s challenging to train remote teams, as you can’t sit down with them to explain the company’s mission, values, internal processes, etc. Instead, we often write lengthy guides to help new employees take their first steps within the company. This is far from ideal, as most information doesn’t fully sink in even after repeatedly reading through documents.

Webinars allow you to host training sessions where you can show your new team members the ropes while sharing your screen. In other words, instead of a step-by-step guide on how to book days off, you can just show them how it’s done. Better yet, various webinar platforms offer the ability to record sessions that can be played multiple times, meaning you only need to host a webinar once and then share it with new hires as many times as you need.

Schedule periodic updates

Employees are more dedicated to companies that offer transparent communication. Hosting periodic updates to provide information about the company’s sales, global strategy, human resources, etc. is a valued effort that increases employee loyalty. You can even spice up things a bit and throw in some fun facts, such as the amount of coffee consumed throughout the month or celebrate a new employee’s arrival. Unlike special events, this type of periodic webinar allows for more easy-going meetings, so employees are relaxed and engage more.

Take advantage of analytics to improve internal communication

Webinar software comes with everything required to measure your event’s success. These metrics are incredibly insightful to understand how engaged your employees were and where you need to improve. By providing helpful reports after each session, webinar platforms allow you to know useful details about who attended, how long they stayed in the webinar, how they responded to poll questions, among other information. On top of that, you can launch a survey at the end of the webinar to ask employees for feedback on how to make future events even more engaging.