For many businesses, web conferencing software is now a must-have, but how do you choose between so many great options? We’ll be comparing two of the best in the business: GoToMeeting and Zoom. GoToMeeting is known for its ease-of-use, with meetings started instantly. The service also comes at a fantastic price. In the other corner, Zoom is famous for its high-quality video conferencing, with a large number of possible on-screen participants at one time, and some fun extra features like virtual backgrounds and appearance touch-ups. Both GoToMeeting and Zoom are similarly priced and have similar technical specifications, but there are some key differences.
Technology has shaped everything around us, including how we work. Now it's possible for an entire business to have employees in every corner of the globe communicate as if they're all in one office. It's all thanks to web conferencing software like GoToMeeting, which was first released in 2004 by Boston-based company LogMeIn – also known for the VoIP service Grasshopper and other entries in the GoTo series, like GoToWebinar.
GoToMeeting is known for its speed, letting you set up a meeting with just one click – saving you time whenever you want to have a quick call. The service can be accessed through its desktop apps, browsers, mobiles, or by dialing into a call from anywhere in the world. GoToMeeting offers three different tiers that will suit your needs depending on your business's size, but you can first test the software by taking advantage of the free 14-day trial.
Zoom Workplace is built for individuals and teams looking to bring video meetings, chat, calendars, notes, and collaboration tools into one platform.
Its AI Companion adds meeting summaries, action items, and follow-ups, while the wider suite includes whiteboards, documents, spreadsheets, and other productivity tools.
Users can start with the limited free Basic plan, which supports meetings with up to 100 participants for 40 minutes and includes limited AI and productivity features. Pro costs $16.99 per user per month, a 16% savings compared with monthly billing. Paid plans include core AI Companion features without a separate per-seat fee.
So, is Zoom able to zoom away from the competition? Not quite, because GoToMeeting shouldn’t be underestimated. GoToMeeting is a cheaper solution compared to Zoom, although Zoom does have a limited free version available. GoToMeeting is quick and easy to use, allowing users to start a meeting with the click of a button. GoToMeeting also merges well with other products in the GoTo range, which is useful if you want to take your conferencing one step further. Meanwhile, Zoom has the more advanced applications, when compared to the competition – especially for mobile users. Zoom provides the highest quality video, with full 1080p high-definition calls. Regardless of which one you choose, you’ll end up with an outstanding piece of web conferencing software.
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