GetResponse vs Mailchimp Comparison

GetResponse and Mailchimp may have been created on different continents, but they have two things in common: being email marketing pioneers and providing excellent all-in-one platforms. Whether you go for GetResponse or Mailchimp, you can be certain that you’ll be in good hands. Both platforms offer extensive email marketing features and go one step further by providing tools designed for other online marketing channels, such as social media posting. That being said, these companies do differ in price and features offered. So, which one is worthy of your hard-earned money?

Unlike other companies, GetResponse provides a broad list of features without overlooking quality. When it comes to email marketing, you’ll find all the necessary tools to run effective email campaigns. Moreover, to help you come up with an email campaign in just a few clicks, GetResponse offers various pre-built templates for all the features available. In addition to offering more than 1,000 themes for your newsletters, you can also find over 40 templates for automated email campaigns. The platform includes plenty of advanced features as well. You can test up to five versions of the same message with different subject lines through A/B testing, segment subscribers by demographic and behavioral characteristics, and pin the most important reports to your main dashboard using widgets.

While GetResponse doesn’t provide a free forever version, you can take advantage of the company’s 30-day free trial to test all the features available. This is something we highly recommend as GetResponse is one of the most expensive email marketing services on the market, with an entry price of $10.50 per month with a two-year billing cycle.

Showcasing one of the most comprehensive segmentation tools in the industry, Mailchimp allows you to easily group your subscribers by their demographics and behavior. There are even pre-built segmentation templates that let you categorize your contacts in just a few clicks. If that isn’t enough, Mailchimp also provides one of the best A/B testing features compared to the competition. On top of allowing you to send three different versions of the same email, it lets you tweak every aspect of your message. Unfortunately, this helpful tool isn’t included in the free plan, so you’ll need to get a paid subscription to take advantage of it.

As a jack of all trades, Mailchimp provides much more than email marketing tools. On its easy-to-navigate dashboard, you’ll find features for designing landing pages, building websites, and managing social media ads.

Unlike other companies, Mailchimp doesn’t provide various billing cycles. Instead, you’re tied to a monthly plan, which ends up being more expensive than the competition’s extended subscriptions. For as low as $9.99 per month, your account can support up to 500 subscribers, and you’ll have access to all pre-built templates, A/B testing, and 24/7 award-winning support.

Conclusion

There’s no question that you’ll be in capable hands with both GetResponse and Mailchimp – they’re two of the best email marketing platforms out there after all. However, if you’re just starting your email marketing efforts and have a low subscriber base, GetResponse’s price might be too steep. Instead, we recommend you start with Mailchimp, as the free features are great for contact lists below 2,000 subscribers. For a paid solution, GetResponse is not only more competitive than Mailchimp, but it also provides a wider array of tools. As always, we do recommend testing both platforms for yourself: Mailchimp through the platform’s free version, and GetResponse through its 30-day free trial.