You think making the decision of becoming a freelancer was hard? Sorry to be the party-poopers, but it’s nothing compared to the dilemma of choosing an area of expertise. Just visit any freelance site, service marketplace or job board to feel like you could drown in an ocean of offers.
This of course begs the question: ‘What kind of freelance work should I do?’ The straight answer is to partake in something you have the skills for. However, you’ll see that even good writers or artists must face some sort of orientation before diving into the big unknown. This is why it’s beneficial to have some help in order to see a general direction in the maze of freelance work.
Generalist vs specialist
Before you pick anything, make sure to decide whether you are a generalist or a specialist.
Being someone who tackles more genres or a purist who is an expert of one particular field is often debated in forums. Newcomers tend to lean towards the generalist approach, something that is considered to be a good choice for anyone who hasn’t done freelancing before. In fact, it’s the best way to take a sample of this lifestyle and determine whether or not you wish to push forward. Moreover, you can still snatch yourself some decent gigs and build your portfolio even if you aren’t a master of writing or a pro artist.
Additionally, there is a general consensus between freelancers stating that if you are a jack of all trades, companies are more likely to contact you with other kinds of jobs. For example, if they are satisfied with your content writing abilities, they might ask you to be their social media guru as well.
It’s important to note, though, that you should only do projects that are somehow linked. Don’t be a writer and graphic designer at the same time, but instead stay in your respective category. On the other hand, those preferring specialization claim that companies only wish to hire experts. Indeed, a resume listing previous successes achieved in a certain field is far more appealing for a company looking for this exact talent, because it clearly shows dedication from the potential employee. However, if you still insist on doing more than one kind of job, consider registering separate accounts.
Writing gigs
Taking writing tasks is regarded as an important milestone of becoming a freelancer.
There is a huge pool of offers, such as doing the homework for someone, copywriting, blogging, creating blog articles etc, but if you are native in another language, translating is another popular job type you could consider, too. For those with outstanding hearing abilities there are transcript opportunities by medical or legal companies, but there are further well-paying gigs such as editing or proofreading.
In simpler words: with writing gigs only the sky is the limit.
Art gigs
If you are good at handling the virtual brush, head to a design contest website or offer your services on a freelance marketplace – and you’ll be bombarded with offers. No joking, designers can pick from a gigantic selection, including logo design, animation, web/blog design, greeting cards, T-Shirt logos, photoshopping, app design, custom artwork, YouTube channel logos and so on.
Programming gigs
There are surely a lot of branches when it comes to programming – just the sheer amount of languages could cause a headache in itself. Website or app development are the most popular job offers, but there are people who wish to have a custom flash game or just need someone for bug testing.
To make things better, programming is a freelancing field where you can definitely land yourself some long-lasting contracts if you are proven to be reliable.
Communication and administration gigs
If you are good with words or know how to handle other people, you can try yourself as a content advertiser, social media expert or marketing/PR manager. These kinds of jobs can be done from a home office and tend to be well paid, though the road to success in these positions is long and paved with dedication and creativity. Virtual assistant, online tutor and call center work are also fit for freelance workers. While these positions aren’t the most lucrative, they may be steppingstones to related gigs within the field or business you’re active in.
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