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Do you remember the time when # was a simple sign used only in phone menus? The mundane past of the hashtag is now gone, because Twitter came, saw, and turned this barely known sign into a global Internet craze. Now #hashtag is a unique way of communication used on Twitter, Instagram, Facebook and Pinterest. This is the new and hip way to engage on social media and connect to other people. Not surprisingly the trend conquered wedding parties as well, and nubile couples mark and post their photos about the preparation with a hashtag. But what is the perfect way to # your messages? We have a few tips that guarantee uncompromised attention.
Everyone is able to create a #word – this is the appeal of it – but very few can make it actually trendy or powerful. The website-building superpower Wix, which also has some nice wedding site templates up its sleeve, differentiates content, trend and brand-specific hashtags. Content hashtags are the stepping stones for beginner #taggers, as the hashtag points directly to content or a brand (in this case the couple). This is the easiest way to connect with relatives and promote your wedding. Tagging @brand pages may be out of question, but you can apply this in other posts, like when recommending your wedding planner.
The worst thing that could happen while promoting your #wedding campaign is using a previously occupied slogan. This could lead to an embarrassing situation when your guests encounter the photo or post of another couple who ran by the same name. The # system doesn’t distinguish capital letters, and making overly long hashtags (like #joshandamandabestreviewswedding) to avoid unwanted matching just feels awkward. A #hashtag needs to be memorable, thus short and unique. The wise choice is to always do a bit of research to discover whether your line is already being used. Always make sure no one else picked the same hashtag. The best way to spare the hassle is to deploy # generators. A wedding site hashtag generator, to be precise.
eWedding came up with this neat little idea. They present a wedding hashtag generator where couples can enter their name – and some other details if they feel so – and then the system suggests some ideas accordingly. Our imaginary – but nevertheless fully in love – couple, Amanda and Josh, only gave their first name, but eWedding still delivered fantastic results, like #AAndJ4ever, #AmandaChoosesJosh, #ItsHappeningAmandaAndJosh, #JoshPutARingOnIt etc. One search awards 25 different results, but you can always start a new one. An even more personalized hashtag can be generated by providing info about the wedding date, location or setting. Don’t be afraid to use this method to achieve a catchy hashtag, since it’s free. Just don’t forget to double check it.
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