Even though some companies still prefer good old analog phone systems, VoIP is without doubt the future of telephony. It provides far more features than analog phone systems for much better prices, while offering much more convenience. So it is basically mandatory for SMBs to move to the clouds and say goodbye to hard-to-maintain phone systems and a jungle of wires and cables.
This guide helps you make that move by explaining which features you should look for in the VoIP system for your small business. You can not only read about the advantages of cloud telephony and info about our recommended VoIP service providers, but you can also learn how you can use your old devices with your new system, and how you can carry your phone system in your pocket while completely separating business calls/messages from private conversations.
Regardless of your VoIP service you get tons of enterprise-grade features, such as:
This feature takes the role of a receptionist as its main function is to greet callers (with a greeting you can customize to your liking) and to direct calls to either an extension or voicemail.
Similar to regular SMS texting and instant messaging apps, this typically extra feature allows a faster, almost unlimited way of communication between you and your co-workers.
With conference calling you can place audio(visual) calls with up to 100 participants without being disturbed by other incoming or outgoing calls.
Since virtual phone systems are in the cloud, they are fully scalable, meaning you can add as many extensions to your system as you want, each with its unique specification.
If this feature is supported by your phone system, you can receive your faxes online, get notified thereof via push notification or email and, in case of advanced systems, send fax messages too.
With the mobile apps you can bring your phone system with you. You can place and receive calls like you were in the office, separating private calls and messages from business related ones.
Softphone acts like a virtual phone, available from your system’s account or via the integration of third-party software. It replaces desk phones with a simple headset so you can place/receive calls using your computer.
You can listen to or (after transcription) read voicemail messages in any of the virtually endless voicemail boxes, either from your account or a mobile app.
One of the greatest advantages of a virtual phone system is that it can follow you wherever you are but only when you want it to. As the system only exists in the cloud, you can basically use your phones wherever there is an internet connection. If you have a VoIP-ready phone you just have to configure it to be recognized by the system while older phones can be used with adapters – which you can unplug and plug into any safe routers.
Furthermore, the phone system’s heart, the system manager, only requires a computer and an internet connection which, if it has a built-in or integrated softphone, can also be used as a separate extension of your system. Cloud phone systems are also capable of replacing your fax machine so you can send/receive faxes online.
But without doubt the greatest feature is the app coming with your subscription: it can partially or fully replace your desk phone so you can place/receive calls like you would normally do, from anywhere at any time. Furthermore, mobile VoIP apps help you separate business related calls/messaging from private ones, allowing you to be available when you want it.
If you are concerned about leaving your old phones behind, don’t worry as you have plenty of options.
The first option applies for old, non-VoIP phones: in this case your cloud phone service provider will send you a preconfigured analog telephone adapter (ATA) with which your old phones’ signals will be turned into data that can travel through the internet. Although this is a clever way to turn your phones VoIP-compatible, one ATA can only handle 2–4 phones at the same time; now you can imagine how many devices you need if your entire phone system is based on these old phones.
If you have VoIP-ready phones, however, you just have to reconfigure them to be recognized by the system and then you are ready to use them like before. The downside of this solution is that not all devices are perfectly supported by virtual phone systems. However, if you have Cisco, Polycom or Yealink desk or conference phones, hooking up to the new system should be smooth.
Despite common belief, Skype/Viber/WhatsApp usually cannot be integrated into virtual phone systems. Thankfully certain VoIP providers either have built-in softphones or they allow integration with third-party apps.
When it comes to comparing landline services with VoIP, the former can only beat the latter in two things: voice quality and full accessibility even when the power goes down. However, VoIP wins in every other aspect: first of all, it’s extremely cheap compared to landline fees, even if you go with a month-to-month VoIP subscription. With VoIP you get tons of features for which you would normally pay extra: call forwarding, auto-attendant, advanced voicemails, conference calling, and sometimes even online faxing.
Furthermore, since your system exists in the cloud, it is extremely flexible. And it is mobile too: you can place and receive calls from both desk and mobile devices anytime from anywhere provided that said devices have internet connection with our without an adapter. In fact, sometimes you don’t need a physical device: VoIP providers support third-party softphones or they have one built into the system.
Although there is no bad choice when selecting one of the VoIP providers we’ve reviewed, let us present you three options worth considering for SMBs in particular: Nextiva, Grasshopper and RingCentral.
As one of the most popular virtual phone systems on the market, Nextiva has stayed on top of the latest trends since its launch in 2008. Consequently, the provider has consistently developed its product over the years to ensure the best possible quality and user experience.
As a result, Nextiva has developed a comprehensive solution with a 99.99% uptime guarantee. Being available on both desktop and mobile, Nextiva goes beyond its duties as a virtual phone system and integrates other advanced features into its software.
In addition to serving as a task management software and team communication solution, the platform also offers AI features designed to enhance business efficiency and user experience.
Even though Nextiva’s prices are a bit high, plans can start at $17.95 per user per month with a yearly subscription and maximum amount of users available. This translates into 30% off the regular rate.
While Nextiva doesn’t offer a free trial, users can still test the platform without risk by taking advantage of its 30-day money-back guarantee. Plus, a free demo of the service is easily accessible on the website.
VoIP service Grasshopper considers that its mission is to provide a simple yet perfect phone system to help you stay accessible wherever you are. The service offers all the necessary features of any decent virtual phone system, and with its simple and easy-to-use account manager, everything can be easily customized. Additionally, the iOS and Android apps handily separate business calls and messages from personal ones. All these features, plus such rarities as inbound faxing, are available in three affordable plans. And when you learn about the other advantages, such as your personal virtual receptionist, you’ll be asking yourself why you haven’t already signed up. Grasshopper offers a limited free trial as well, allowing you to try the service without taking any chances.
With over 20 years of experience, RingCentral is known for being ahead of the curve, providing a wide range of products, including online faxing and web conferencing software. RingCentral RingEX offers unlimited domestic calling and text messages, advanced call handling and phone management features, plus desktop and mobile apps to combine everything into one polished VoIP platform. Even better, it comes with a personal AI assistant that is a game-changer for anyone needing to take calls or follow up on clients.
It’s possible to see everything for yourself with the interactive demos, but testing its features is also possible via the 14-day free trial and 30-day money-back guarantee available. To know more about what RingCentral has to offer, we recommend calling the company at +1 (888) 295-1724 for a custom quote.
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