Even though online dating is blooming, with millions of users searching for love each day, there is still a large majority of singles who find it difficult to get into the fray. Their case isn’t helped by all those overly positive, generic messages, stating that “the best time to start online dating is now” or “with smartphone apps, it’s dating time 24/7”. The fact is online dating does have its peaks and lows, both on a daily and annual basis. Not to mention that trying to be active during a low-time can work against you. That’s why asking for the ideal starting time for online dating is indeed a legitimate question.
Let’s start our analysis by inspecting the ups and downs of dating activity on a regular day. According to statistics pulled from Tinder and OkCupid, most people go online to hunt for dates in the evening, between 8pm and 9pm. This is the busiest time for all dating apps as well. You can expect a sudden increase of interest and quick responses during this period. The answer is simple: people have too much energy left to go to sleep, or it’s too early to go to a party, so they just roam around dating apps and apps while watching TV or in between reading a book. It’s also indicated that a large share of young adults and active workers go online at 4pm as it’s the time for a well-deserved break, and they need to rewind by looking at potential matches.
It goes without saying that online dating also suffers from certain downtimes during the year. For example, winter is a season where the dating landscape is often as frozen and empty as the outside world. This is because people are less willing to go for a walking date when it’s cold. Especially the holiday season is mostly about the time of celebration and family reunions, and singles are too busy searching for presents. Of course, Christmas miracles can happen, but it’s better to wait for January and February. That’s the time when the New Year’s promise of finding a new partner kicks in with others, not to mention that Valentine’s Day also brings love into the air. Most people prefer the early part of the summer for open-place dates (preferably during a foreign vacation), while fall is the time where college students meet up with their peers to party and fall in love.
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