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GoDaddy Email Marketing vs Mailchimp Comparison

GoDaddy Email Marketing vs Mailchimp Comparison

By Daniel C.Daniel C. Verified by Inês P.Inês P. Last updated: August 1, 2024 (0)

From small bloggers to large companies, there’s one thing they all need to have – an excellent email marketing strategy. While email is the oldest online communication channel, it’s still one of the most commonly used. Unlike social media, email marketing allows you to send the right content to the right people. Moreover, you can be sure that your message will arrive at your subscribers’ inboxes, and there’s a high chance that they will click one of your links. For this to happen, you need an excellent email marketing platform, and while GoDaddy Email Marketing and Mailchimp are both popular options, only one will work best for you.

Overview
Templates and design
Segmenting and testing
Third-party integrations
Payment options
Customer service
Overview
GoDaddy Email Marketing
Mailchimp
Brand/logo
Visit brand site
Read review
Rating
# subscribers
Unlimited
2
# emails
25,000/mo
10,000/mo
Newsletter creation
Sign-up forms
Email automation
Landing pages
Drag-and-drop editor
RSS to email
SMS marketing
Overview comparison for GoDaddy Email Marketing, Mailchimp

GoDaddy Email Marketing

Although GoDaddy is mostly known for its affordable hosting solutions, it also provides a separate email marketing platform. The software is effortless to use, and you can create newsletters, sign-up forms, and landing pages through the intuitive drag-and-drop builders available. Unfortunately, the rest is lackluster. The software doesn’t allow you to automate email arrays, run A/B testing, or even segment your subscribers. This is far from ideal, especially when the number of third-party integrations available is also quite limited. Things don’t improve when it comes to newsletter templates either, as you can only take advantage of three generic themes.

On the bright side, GoDaddy Email Marketing is one of the most affordable platforms around. For as low as $14.99 per month, you get access to everything GoDaddy has to offer, as well as a monthly allowance of 25,000 emails that you can send to an unlimited number of subscribers. Better yet, the company offers a generous 90-day free trial, which is then complemented by a 48-hour money-back guarantee. This provides more than enough time to check whether GoDaddy Email Marketing is the platform for you.

Mailchimp

Mailchimp is one of the most popular email marketing platforms in the industry. This is mainly due to its excellent free plan that allows you to send unlimited emails for up to 2,000 subscribers, which is more than enough for anyone just starting their email marketing strategy.

But Mailchimp offers far more than just that. From subscriber management and segmentation to newsletter designs and comprehensive A/B testing, Mailchimp provides everything you need to run efficient and effective email campaigns. You can test three different versions of the same email, build upon 100+ newsletter templates, and target subscribers by their demographics and past actions. All of this while remaining extremely easy to use. The company also boasts over 300 third-party integrations including CRM software, customer service, developer tools, and more. Still, if you don’t find the integration you’re looking for, you can create your own through the company’s API.

Of course, these advanced features are locked behind a paywall, and Mailchimp can be quite expensive. Prices start at $9.99 per month for the most basic plan with 500 subscribers. For a subscriber list of 5,000 people, the price skyrockets to a whopping $52.99 per month. The company also doesn’t provide a way to test paid features, as there’s neither a free trial nor a money-back guarantee available.

Conclusion

It’s not difficult to understand the main differences between GoDaddy Email Marketing and Mailchimp. While the former is quite basic but affordable, the latter is more comprehensive and expensive. Since Mailchimp’s free plan offers more than enough features for email marketers just starting out, it’s suitable for smaller subscriber lists. However, if you’re in between the 2,000 and 5,000 subscribers mark, GoDaddy Email Marketing is far cheaper than Mailchimp. In fact, if you only want to send one email per month, GoDaddy allows you to contact 25,000 subscribers every month for an extremely low price. Depending on how advanced your marketing strategy is and how much you’re willing to invest, a clear winner should come to mind. But if you’re still uncertain, we recommend you try both platforms for yourself through GoDaddy’s free trial and Mailchimp’s free plan.

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