GoDaddy Email Marketing vs Mailchimp Comparison

From small bloggers to large companies, there’s one thing they all need to have – an excellent email marketing strategy. While email is the oldest online communication channel, it’s still one of the most commonly used. Unlike social media, email marketing allows you to send the right content to the right people. Moreover, you can be sure that your message will arrive at your subscribers’ inboxes, and there’s a high chance that they will click one of your links. For this to happen, you need an excellent email marketing platform, and while GoDaddy Email Marketing and Mailchimp are both popular options, only one will work best for you.

On the bright side, GoDaddy Email Marketing is one of the most affordable platforms around. For as low as $14.99 per month, you get access to everything GoDaddy has to offer, as well as a monthly allowance of 25,000 emails that you can send to an unlimited number of subscribers. Better yet, the company offers a generous 90-day free trial, which is then complemented by a 48-hour money-back guarantee. This provides more than enough time to check whether GoDaddy Email Marketing is the platform for you.

But Mailchimp offers far more than just that. From subscriber management and segmentation to newsletter designs and comprehensive A/B testing, Mailchimp provides everything you need to run efficient and effective email campaigns. You can test three different versions of the same email, build upon 100+ newsletter templates, and target subscribers by their demographics and past actions. All of this while remaining extremely easy to use. The company also boasts over 300 third-party integrations including CRM software, customer service, developer tools, and more. Still, if you don’t find the integration you’re looking for, you can create your own through the company’s API.

Of course, these advanced features are locked behind a paywall, and Mailchimp can be quite expensive. Prices start at $9.99 per month for the most basic plan with 500 subscribers. For a subscriber list of 5,000 people, the price skyrockets to a whopping $52.99 per month. The company also doesn’t provide a way to test paid features, as there’s neither a free trial nor a money-back guarantee available.

Conclusion