Constant Contact vs GoDaddy Email Marketing Comparison

As the name suggests, Constant Contact’s main objective is to allow you to communicate with your subscribers constantly. It’s not surprising then that the company lets you send unlimited messages on any of its subscription plans. But that’s not where Constant Contact stands out. This email marketing platform provides a comprehensive set of features while remaining straightforward to use. You can create detailed subscriber groups by taking advantage of the thorough segmentation settings, come up with complex automated email strings, and understand which subject lines drive more clicks through A/B testing. If that’s not enough, Constant Contact tries to fill in any gaps by supporting over 500 third-party integrations and allowing you to develop your own through the software’s API.

If you have a website, then you need to have an email list. Whether you own an ecommerce shop or a blog just for fun, emailing subscribers is one of the most efficient ways to increase your website traffic. As one of the leading web hosting providers, GoDaddy knows that and launched its own email marketing platform. Unfortunately, the software sticks to the basics, lacking many features provided by the competition. For starters, you can’t segment subscribers, automate emails, or test different strategies through A/B testing. On top of that, the platform only offers three templates to choose from and just eight integrations. To make matters worse, GoDaddy doesn’t allow you to create your own integrations, as it doesn’t share its API with customers. On the bright side, the platform is easy to use, and you can create newsletters, sign-up forms, and landing pages through the intuitive drag-and-drop builders.