Both solutions have their pros and cons and selecting a ‘winner’ is ultimately a subjective choice. When it comes to price, Boot Camp easily comes out on top, but VMware Fusion has many more features for its $79.99 price tag.
Boot Camp solves an issue that users may encounter – namely the need to run a Windows app on a Mac – and it does so Apple way by building it into the operating system to ensure the best possible user experience – even on Windows. Since it isn’t a virtual machine, it requires users to reboot into the desired operating system. It is also limited to just Windows as its secondary OS, too, which is very limited compared to VMware Fusion’s 200 fully-supported operating systems and the added convenience of running any guest operating system without the need to turn the machine off.