Allan Branch Wants To See Less Accounting, More Pooping Squirrels

Can you tell us a bit more about yourself?

Let’s see, a few minutes ago I ate a brownie also I’ve never seen a squirrel poop which frankly freaks me out.

Why did your decide to build an online accounting app?

Well my business partner, Steve Bristol, and I love accounting! Nah I’m kidding, bookkeeping is terrible, even accountants and bookkeepers hate it. On a serious note, it’s a complex but fun problem to solve plus people are happy when you can make those bookkeeping problems disappear for them. They’re so happy in fact they’ll give you money each month.

What sets your product apart from the other players in this field?

Our customer support team is more amazing than a dolphin riding a unicorn. Ask them for help they’ll make you smile every time.

How is working at LessAccounting like?

Working with us is interesting to say the least… have you ever been to pet store with an ice cream parlor? With a roller coaster? Me neither, if you find one let me know.

Who comes up with the awesome slogans, taglines for your site?

Me, it’s all me. In fact anything you like about the app is my idea. If you find something misspelled, buggy or confusing I give that credit to someone else like Steve or Annette or maybe Jose, he’s a real jerk.

Yep, You Know Allan From “Sh*t Entrepreneurs Say”

What are some of the core values of LessAccounting?

Gross man, we don’t have “core values”, don’t make us sound like the rest of those stuffy companies. What we do have is a team that cares about the product and users that love us. We treat people with kindness and realize bookkeeping usually sucks. Beyond that we don’t have a mission statement or core values.

What is your personal favorite feature of your product?

My favorite feature of the app is the form that accepts the credit card number from users. Booyah, I love money! You know, it’s hard to be really excited about accounting. I think most users appreciate how their accountant can download all the reports they need to file their taxes.

What online tools do you use at your company?

We love Balsamiq, Intercom.io and UserVoice.com.

How is the accounting work being done in your company?

Well it’s nice having bookkeepers on staff but usually my business partner and I do our bookkeeping and our CPA files our taxes.

How have the last couple of months been for LessAccounting?

We’re in the middle of a complete redesign of our app, I think we’ve finally figured out bookkeeping for small businesses. To say we’re excited is a lie, we’re freak’n pumped about the relaunch in late summer 2012.

What does the future hold for your business? Will be seeing other products from Less Everything in the future as well?

We just acquired CoSupport which does support training for web apps and CoachCrowd which connects private coaches and trainers to athletes that want to level up in their respected sport.

Is there something else you’d like to share with our readers?

We released our first eBook. “Don’t Let Your Business Run You.” Also this is the best tweet I’ve had:

The first rule of fat club is we’re not really fat. The second rule of fat club is when do you want to order pizza? – @allanbranch

We couldn’t have thought of a better way to end this brilliant interview than with this quote. We would like to thank Allan again for taking some of his precious time to share some of his insanely great thoughts with us, and we really hope he gets to see a pooping squirrel very soon. He deserves it more than anyone else!