Active Aging Week 2016: Explore the Possibilities

As showcased in an infographic of the 2015 edition, Active Aging Week is being held on a regular basis in the U.S., Canada, Australia, Finland, Ireland and India. The campaign achieves over 151 million media impressions around the world, with more than 3,000 organizations taking part in the event.

Theme days in 2016

The Active Aging Week is centered on Theme Days that encapsulate specific aspects of the active lifestyle. The ICAA provides free resources and webinars for organizations that wish to partake in the campaign. This way, each day during the Active Aging Week feels special and unique. For example, in 2016 the campaign begun with program called “’I just called to say…” , sponsored by CaptionCall. This activity was helping elderly with hearing problems use the phone more effectively so they can stay in touch with the rest of the family. There was also a day dedicated to skin health. Nestlé’s “Get Skin Health Smart” day was wrapped around the importance of maintaining and nourishing our outer layers. There were also sponsored group events such as yoga classes especially for elderly, and presentations about healthy eating.